Local Life-Saving Program Provides Newsletter

Cincinnati, OH—June 24, 2015— Heimlich Heroes, a free educationally- based program specifically designed to teach kids ages seven and up how to administer the Heimlich maneuver, introduces its online newsletter, Hero Happenings.

“The Heimlich Heroes program is quickly making a splash across the country,” said Terri Huntington, Heimlich Heroes Program Manager. “We want to keep everyone informed with all of Heimlich Heroes’ news and events. This is our gift back to the public.”

The quarterly newsletter consists of upcoming events, photos from training classes’ hero stories and an interview with Dr. Henry Heimlich.

To subscribe to Hero Happenings, go to http://heimlichheroes.com/hero-happenings/subscribe-to-newsletter.html

About Heimlich Heroes

Based in Cincinnati, Ohio, the Heimlich Heroes program is a Deaconess initiative that teaches kids as young as seven how to become a hero by learning to perform the Heimlich maneuver correctly in order to save a life. To learn more or find out how to bring Heimlich Heroes to your school or organization, please visit http://www.heimlichheroes.com

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Smyth Automotive Featured in Counterman Newsletter


Check out Smyth Automotive featured in Counterman Newsletter!


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Best Practices for Marketing & PR in the Real Estate Industry: A Six Part Series for Success

Best Practices in PR & Marketing for Realtors

By Rodger Roeser, CEO, The Eisen Agency

Most good realtors are born marketers. They have the gifts of socialization, negotiation and association and find ways to bring what appears to sometimes be the disparate of matches to a perfect and mutually beneficial close for buyer and seller. I grew up in the industry. My mother was (and remains to this day) an independent broker/realtor near Cleveland, Ohio – and has been for nearly 40 years. I was the former corporate PR muckety muck for a large real estate franchisor in the late 1990s and during my agency life, have successfully represented the largest of real estate companies and some of the smallest independent real estate firms.

Successful realtors are masters of time management and endeavor to master the tools that will help them to most efficiently do their jobs successfully. Gain inventory, move inventory. This takes hustle, drive and connections – creating a massive referral network and building upon your personal reputation and brand, and the brand of the real estate firm you represent.

The large franchisors have all the nifty whiz bang tools available to their firms to use and capitalize upon, and the smaller independent ones have the opportunity to perhaps do more with less. But, there are a few major pitfalls I often see in the PR and marketing in real estate that happens to both large and small firms, and it’s costing you listings, time and money.

#1 Failing to Use Existing Tools

The franchisors are great at churning out literally any manner of marketing tool to help out the local group. Some pieces, admittedly, are better than others. But, these items give the larger organizations a tremendous name recognition advantage over their smaller counterparts. These pieces are created for a reason – use them. I’ve seen very well recognized real estate brands in colors and combinations that should never appear. Business cards designed by goodness knows, and ads that truly make you want to gouge out your eyes (let alone some amazing poor copywriting).

These pieces are done for the simple reasons of saving you time and effort, but also in keeping a consistent brand and brand message. I understand (since I do it for a living) marketing communications can appear to be a “sexy” profession, but it’s hard work, it’s science and research, and it’s skill and experience. While there are always nuanced ways of doing business, most pieces are able to be somewhat customized to allow for some level of individuality. Understand how your business fits within that brand and use those pieces and that messaging, because spending too much time and effort on this is simply not a good use of time.

The lesson for the smaller counterparts is understanding that while the larger organizations are fitting within a brand, you have the opportunity to truly create a your own personal and differentiated brand. Use cows in your marketing, have a dog a spokesperson. Look at your competition and develop your unique look and feel – then for goodness sakes, work with a professional that can hone that look and make sure that while it’s unique, it’s still professional.

Then use these tools to your advantage and keep them consistent throughout the whole of your communications and pieces. You should review all of your collateral and items you put out each year (I recommend December) and identify anything that is out of synch with your brand and your message.

Part 2: Networking is a Part of, not THE Solution: How to Best Leverage Networking

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Cincinnati-Based Automotive Company recognized for Family Business Practices

smythCincinnati, OH—June 18, 2015— Cincinnati-owned and operated family business, Smyth Automotive, has been named finalist for a 2015 Goering Center Family and Private Business Award.

Family and privately owned businesses have a tremendous impact on the nation’s total economic climate. In fact, they account for more than half the total employment, new job creation and Gross Domestic Product. To honor the positive contributions made by family and privately owned companies, both large and small, the University of Cincinnati and the Goering Center for Family & Private Business each year presents the annual Tri-State Family and Private Business of the Year Awards.

“We are extremely humbled to be in the company of so many other distinguished organizations this year,” said Steve Smyth, COO of Smyth Automotive. “This is a huge honor for the business and my family to be recognized for the second year in a row.”

Smyth is one of 75 finalists selected by a panel of judges in the 10 best practices of family and private businesses as defined by the Goering Center. Winners and runner ups for each award will be announced at the Awards Gala on August 25th at the Cincinnati Music Hall.

About Smyth Automotive Parts Plus

Smyth Automotive is a privately held automotive aftermarket parts company with a strong emphasis on retail. Smyth was built on family values and history, having been founded by George Smyth over 50 years ago.

Since then, Smyth Automotive has grown and expanded into 20 parts stores with eight paint centers throughout the greater Cincinnati Tri-state area, Dayton and recently opened two new stores in Columbus, Ohio.

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Heimlich Heroes Featured in Twiniversity!

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Check out Heimlich Heroes featured in Twiniversity!


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A Texas School District’s Crusade to Save Lives Impacts Thousands

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Cincinnati, OH- May 26, 2015- San Marcos Consolidated Independent School District adopted the Heimlich Heroes program to teach over 4,000 elementary and middle school students the importance of learning how to respond in the event of choking emergencies. San Marcos is a city in Texas between Austin and San Antonio.

The program’s first session took place at De Zavala Elementary on Monday, April 27, 2015 and continued throughout May at the remaining five elementary schools and two middle schools. Sylvia Murray, the school nurse at De Zavala Elementary, discovered the Heimlich Heroes training, and after conversations with the district nurses, adopted the program for the entire school district.

“The children were extremely excited to learn this life-saving technique,” said Murray. “The training encourages and instills confidence in children to become heroes in their communities. The students even went home to teach their parents the Heimlich maneuver. The students became the teacher!”

The San Marcos High School Academy students in the Certified Nursing Assistants program and in the Emergency Medical Technician program also assisted the elementary and middle school students in learning this life-saving skill.

“Heimlich Heroes believes in the importance of early exposure,” says Terri Huntington, Heimlich Heroes program manager. “Young people are extremely curious and will remember this life-saving training experience for many years to come. Over 100,000 lives have been saved with this technique since its inception in 1974. Teaching this life saving technique to just one child can save thousands.”

About Heimlich Heroes
Based in Cincinnati, Ohio, the Heimlich Heroes program is a Deaconess initiative that teaches kids as young as seven how to become a hero by learning to perform the Heimlich maneuver correctly in order to save a life. To learn more or find out how to bring Heimlich Heroes to your school or organization, please visit www.heimlichheroes.com

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Cincinnati-Based Creative Director to Speak at MOTR Pub on April 30

Cincinnati, Ohio, April 29, 2015—Sean Garza, vice president and creative director of The Eisen Agency, Greater Cincinnati’s most awarded marketing and public relations firm, will be leading a discussion at MOTR Pub on Thursday, April 30th at 5:30pm for “20 Minutes And A Beer” brought to you by AAF Cincinnati. The discussion will be on professional development for creatives.

“I have been in this industry for the past 20 years and I am excited to be able to share what I have learned during my time as a creative professional,” says Garza. “I am looking forward to connecting with other creative professionals at this event and collaborating on what we have picked up during our times in the industry. “

Garza’s topic will offer some hard learned tips and techniques that effect the way creatives can react to outside pressures. He will touch base on client relations, keeping a well-developed and even mind, and balancing personal and professional lives.

For more information and to register, please visit American Advertising Federation website at www.aafcincinnati.org.

About AAF Cincinnati

20 Minutes and a Beer is a program series put on by the American Advertising Federation of Cincinnati. Each series brings you information on a topic with an experienced speaker, while you are able to relax after work with a beer.

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