AMA NEO Awards Scholarships

For Release

Media Contact:                 Rodger Roeser, The Eisen Agency



American Marketing Association Northeast Ohio Chapter Awards Two Scholarships

AMA NEO Awards Baldwin Wallace, Malone University Students

Cleveland, OH – January 19, 2016 –The American Marketing Association Northeast Ohio Chapter (AMA NEO) has awarded two outstanding area students that “exemplify a keen understanding of marketing principles and the strategic application of those principles.” Presented by Avery Dennison, scholarships were awarded to Baldwin Wallace junior Heather Hammond and Malone University junior Marcus Moeller.

Hammond is a resident of Cuyahoga Falls and currently majors in marketing management at Baldwin Wallace. She is also an intern at American Greetings. Upon graduation, she plans to complete a one year MBA program at BW, and hopes to enter to social media marketing field. “I became aware of the scholarship through the BW financial aid office. I believe that my creativity, along with my real world experience, gives me a fresh new insight for business solutions,” Hammond says. “With these funds I will be able to continue my education through Baldwin-Wallace, receiving a bachelor’s and ultimately a master’s degree.”

Moeller hails from Canton and is currently double majoring in business administration and marketing at Malone University. He says that he hopes to end up as a chief marketing officer with a professional sports franchise. “I play varsity football at Malone University, and in general I am a very competitive and driven person,” Moeller says. “I was born and raised in Denmark, and I believe that having been raised in a different culture is a great benefit, and gives me a great foundation for coming up with new and innovative ideas.”

Each year, AMA NEO provides offers these scholarships and interested students can apply each fall at AMA NEO president Jennifer Norris says, “It’s a privilege that our professional organization is able to give back and invest in the future of our industry. As the leading professional services organization in the marketing industry in Northeast Ohio, we take the cultivation of marketing professionals, both current and future, very seriously and our amazing organization is proud to honor these amazing future professionals.”


Founded in 2016 as the merged Cleveland and Akron/Canton AMA Chapters, AMA NEO provides professional development and networking opportunities that serve to assist the growth and success of the Northeast Ohio marketing community. The American Marketing Association is the most relevant force and voice shaping marketing around the world. The professional development organization fosters a community for marketers and academics designed to inspire curiosity, debate and connection, and provides the tools, education and training needed to be more successful.


Heather Hammond


Marcus Moeller

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Five Marketing Tools Every Real Estate Marketing Professional Needs to Know

Five Cool Tools Every Real Estate Marketing Rock Star Needs to Understand


By Marina Nasonti, The Eisen Agency


Not only has the real estate industry made a huge comeback, but investors, builders, homebuyers and sellers are again making money in the market. So, being the recognized as the go to realtor continues to be critical to success, and being smarter in the marketing efforts that augment the referral is paramount. And, in our day and age with millennials not being seduced into to becoming a homebuyer, attracting younger buyers is truly a challenge – even with superior marketing efforts. Realtors need to heavily rely on attracting customers not only through social media promotion and engagement, but real estate apps including, Zillow and Vert. After all, this is the generation that developed alongside the Internet.


At leading real estate marketing firm, The Eisen Agency, we thrive on being successful leaders in today’s fast moving global marketplace, and have the time, energy and expertise to focus on individual industries and great marketing tools to marry those strategically and tactically to the benefit of our clientele. Each of our executive’s knowledge and expertise span across a wide variety of industries – from travel to real estate – so our team’s expertise is our client’s advantage. Here are five cool tools every real estate marketing rock star needs to understand in 2016.


  1. Buffer

This simple analytics platform is the best way to decrease social media time, increase engagement and drive traffic to your organization’s website. This interface allows you to share content across multiple social media platforms and accounts. Buffer uses data specific to real estate to analyze and distribute your published post during the best times of the day. The platform also allows you to add photos and videos or use their new tool, Pablo to visualize your post. Pablo creates social media images, allowing users to choose different templates and fonts. So, save yourself a few hours each week and purchase Buffer.




  1. it allows businesses and professionals to discover, curate and publish a wide array of content to increase visibility and drive visitors to their website. This platform not only allows you to collect articles on specific content but search millions of users and topic boards related to the real estate industry. And, this tool integrates with Facebook and Twitter, sharing your curated content with the click of your mouse.




  1. Klear

Klear is a social intelligence platform that serves as a sophisticated influencer search engine. This platform can connect you to the right people around the world and become a very successful networking tool. It will also analyze your engagement, performance, benchmark your landscape and provide insight so you can stay ahead of the curve.



  1. Canva

Producing engaging content and producing it consistently are two large obstacles when it comes to implementing a marketing plan effectively. If you are looking for an easy-to-use tool, loaded with features to create visually engaging content to share with your audience, you have found it. From magazine covers to social media ads, Canva has you covered.









  1. Propertybase

Propertybase is a cloud-based customer relationship management software that is user-friendly, versatile and flexible. This software allows real estate marketers to capture leads, send branded email campaigns, manage listings and track an offer to closing. So focus on real estate and let Propertybase focus on maximizing your visibility and providing value to your clients.



And, while this is by no means an exhaustive list of every “cool” tool out there, it’s a good sampling of some of the whiz bang tools our team uses to the advantage of our clientele. As in in house marketing executive or small business owner, having an outside agency that is dedicated to constantly finding better ways to share your message and grow your business efficiently is a tremendous competitive advantage.


About the Author


Marina Nasonti is an account manager with leading national marketing and public relations consultancy The Eisen Agency. With offices in Greater Cincinnati and Greater Cleveland, The Eisen Agency represents clientele across the country who strive to grow their business and organization more efficiently, lowering overhead costs and increasing expertise through outsourced agency/client strategic partnerships. Nasonti is a graduate of Kent State University. More information can be accessed at









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Wendy’s Bridal Show Saturday and Sunday, Jan 14 & 15

Wendy’s Bridal Show | Cincy Chic <!– –> &lt;style type=”text/css”&gt; .wpb_animate_when_almost_visible { opacity: 1; }&lt;/style&gt;

Join Wendy’s Bridal on Saturday & Sunday, January 14 and 15, for the Wendy’s Bridal Show. Meet over 150 wedding professionals and enjoy a fabulous fashion show at the Duke Energy Convention Center.

Tickets are $10 and can be purchased at You can find a $2 discount coupon on the site as well.

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Cleveland Restaurant Tour: The Foundry in Elyria

About 20 minutes west of downtown is a great old blue collar town called Elyria, which has fallen on some pretty tough times over the past few decades. A once vibrant and bustling central downtown district has become a near ghost town consisting of mainly local government office buildings and seedy bars. But, recently the great old downtown corridor started to make a bit of a comeback, anchored by, of all things, a really nice McDonald’s (yes, you know it’s tough when the nicest restaurant is a Micky Ds, but I digress). So, when The Foundry opened its doors last summer, the grand old town saw a beaming light of awesome rising right on Broad Street.

The place reminds me of a hip, cool restaurant you would see downtown Cleveland in the Warehouse District or in Cincinnati’s OTR. The Foundry entrance is a cedar lined airlock, that heads you into the massive open space restaurant and bar. The walls are adorned with beautiful old brick and wood and pictures of old foundry workers. Flat screen TVs tuned to every sports event imaginable are within the line of sight no matter where you sit, but my favorite is the one you see first when you’re greeted by the hostess — a rotating photo album of old (and I mean 1800s old) Elyria. It’s spellbinding. The bar is amazing, and very large, spanning likely 30 feet long with a large archway and some of the niftiest lighting I’ve ever seen overhead (how they did it I don’t know, but I want to hire that person). The bar is flanked by high end scotch and whiskey, and behind more spirits and dozens of craft beers on tap.

We sat in the front section of the space, which seated probably 10 table tops of 4. A large fireplace was to our right, and the front is an all glass garage door which presumably is open in warmer weather — very cool. The drink menu is expansive and very creative, and I was impressed with the number of high end whiskeys certain to please even the most snobby of Scotch or Bourbon fan. The cocktails were just as impressive, so when you go, order something you’ve never had just to try it. Of course, I can’t resist a good Old Fashioned, so I started with that. While the standard bearer of all Old Fashioneds is The Bour Bon in Paris (KY) sidenote: literally, it’s worth the drive to Paris, KY just to go to Bour Bon and have their Old Fashioned, it’s life changing, this one was….okay. It’s not Bour Bon, but it was good. I am hopeful to find the quintessential Old Fashioned that is close to the world’s greatest cocktail i found in Paris — that search continues. I followed that with a Manhattan, which was properly made with a Rye base and was excellent! Highly recommend it, although again, there are dozens of clever and creative cocktails so if you go to The Foundry and order a Bud Light — please leave.

Now, on to the food, right? Well, the appetizer menu was a little weird and lacking, but there was one that stood out simply because I’ve never seen it and never had it anywhere so of course, you have to try it — I’m referring to their wasabi srirachi saki marinaded Deviled Eggs. Yep, you read correctly. So, it made the eggs look greyish green, but DAMN! they were really good. Flavor explosion with a perfect amount of heat and spice. Texture was yummy, and while a little weird, who doesn’t need a little weirdness once in a while.

The appetizer was followed up with a nice caprese salad, which we love. Okay, this one sucked. Why? It was advertised as heirloom tomatoes, with fresh local basil. While the balsamic reduction was good, if that was an heirloom tomato, I’m LeBron James. It was a thinly sliced tasteless soggy tomato from the bins at Giant Eagle. Also, no basil but an odd handful of leafy greens? This was bad, poorly constructed and generally tasteless. I’m going to guess this is not an oft ordered item at The Foundry.

Because, while there are a couple salads on the menu, this is a sandwich, pizza, burger and steak joint. They have really cool daily specials that highlight each of those, and on Friday, a seafood special of lob bisque and a beer battered Perch Sandwich (for our friends in Cincinnati, perch is the local fish delicacy in Cleveland). We went with the NY Strip, which came with garlic smashed yukons and brussel sprouts. This was quite good, and the brussels were cooked beautifully, with panchetta and the perfect amount of char. While I’m not a potato person per se, these were good — albeit HEAVY on the garlic. If you’re looking to ward off vampires, these are a great choice. Steak was flavorful and had great lines and was a good strip.

All things considered, The Foundry is simply a breath of fresh air to a town that desperately needs a success. The place has a cool vibe and a really creative and expansive menu that we can’t wait to continue to try over and over again. The Elyrian looks really good, and when we saw the burgers coming in and out from the kitchen, we admit we had a little food envy. So, we do highly recommend The Foundry, looks like the perfect place to hit after work with colleagues for a cocktail or two, great date night dinner and just an all around good experience. Give it a try.

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How Well Does Your Wellness Program Stack Up?

How well does your wellness program stack up?

The Business Courier is seeking the most outstanding health and wellness programs created and implemented by local companies for our 2017 Healthiest Employers of Greater Cincinnati Awards. Is your company committed to creating a healthy workplace and proactively shaping the health of its employees? If so, apply today! The application deadline is January 27, 2017.


apply here:

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Agency Advantage Series: More Experience, Less Overhead

Agency Advantage Series

By Rodger Roeser, CEO, The Eisen Agency


In our six part series that explains the many benefits of working with an agency rather than increasing overhead and staff in house to handle non-core, marketing related duties, we aim to educate businesses and brands, both large and small, as to the many advantages of having agency representation. Over the past decade, we have seen a fairly significant shift in businesses hiring more and more internal staff, verses outsourcing these tasks to an agency.

And, while we understand and appreciate why it may seem attractive to house all these folks internally, this series seeks to debunk a number of myths of internal placement, and give business owners and in house marketing executives a viable, and in our opinion better, alternative to additional internal hiring and the time and effort of that practice. The key to each of these is having a good, solid and trustworthy agency that fits and understands your business – not a vendor, but a trusted and valued partner in success.


  1. More Experience, Lower Cost

What if your business could hire someone for literally any marketing position you have available, and you would be accessing or working with someone that has 20 + years of experience? No matter which piece of the puzzle you feel you need, you would get executive level, senior level experience, expertise and know how. And, accessing that level of expertise would actually be tens of thousands of dollars LESS than the average entry level salary of a marketing person. Does that sound too good to be true? Absolutely not, that’s how an agency partnership works.

Hiring a firm gives you access to a vast group of the right professionals that in many cases, have decades of experience each. And the right firm will afford you access to this level of experience, yet it’s still significantly less cost than adding even entry level staff internally – which is about $30K annually plus benefits. So, hiring an agency, you CAN afford to hire experienced, expert people to manage and execute marketing tasks.

In addition, there are no benefits to have to pay out. No sick days, no office supplies and a host of other benefits typically offered by businesses that make low salaries add up. And, if you’re looking for senior level expertise and experience, $30K/annually isn’t going to cut it – now you can expect to pay on average $70K for director level and into six figures for executive level. You can have executive level for less than the price of entry level when you work with the right agency partner. And, when you don’t need that level of expertise, the agency has entry, junior, and mid-level practitioners each with expertise in varied areas of marketing.

No ONE person is going to possess all of the key and core expertise you need (not to mention, there’s only so much time in the week), and continuing to hire more and more folks as the marketing industry continues to get even more specialized is, very simply, not a good investment. With the right agency, clients pay for exactly what they need. Salaries and increasing overhead are a killer for businesses, which is why in most cases, when cuts are made those cuts are made to the marketing staff and marketing budgets. And, as if this weren’t enough, the average internal marketing person is actually working on productive core marketing activities slightly less than 50 percent of the time, so even that entry level practitioner that is costing $30K is actually only working the equivalent of $15K.

At the very least, you owe it to your business to consider outsourcing marketing and marketing communications activities – not just for big ideas or big projects, but rather for the day to day marketing of your business. In most cases, the cost savings are significant, and the ability to afford exception talent is within your grasp.

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Cincinnati Business Courier Business Owners’ Insights: January 26th

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