Roto-Rooter, Chemed Featured in Enquirer for Profits, Growth

Chemed Corp., a Cincinnati-based company that operates hospices and the plumbing service Roto-Rooter, reported a 10 percent increase in second quarter profit Thursday afternoon.

Chemed’s profit rose 10 percent from a year ago to $27 million, or $1.55 per share, in the three months that ended June 30. Sales rose 6 percent in the second quarter to $381.9 million.

The company operates two segments: VITAS, the nation’s largest provider of end-of-life care, and Roto-Rooter, the nation’s largest commercial and residential plumbing and draining service.

Profits at VITAS rose 4 percent to $21.8 million and sales rose 4.7 percent to $276 million in the second quarter. Meanwhile, Roto-Rooter profits jumped 13 percent from the comparable 2014 period to $12.1 million and sales rose nearly 10 percent to $105 million.

Chemed said Thursday it expects VITAS and Roto-Rooter to meet 2015 revenue growth expectations established earlier this year. VITAS revenue is expected to rise between 4 and 5 percent this year and Roto-Rooter revenue is expected to rise between 5 and 6 percent.

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Cincinnati-Based Automotive Company Supports Veterans


Cincinnati, OH- July 21, 2015- Cincinnati-owned and operated family business, Smyth Automotive, will host The Goshen Military Club 2015 VA Hospital Benefit and Car Show at 10am on Saturday, July 25 at Milford Quaker Steak & Lube. The public is invited to come and support the VA Hospital by winning prizes or viewing cars on display.

“We are very excited to be a part of such an amazing event this year.” said Steve Smyth, COO of Smyth Automotive. “Being a family owned business, we make it a point to support our military in any way possible.”

There are many opportunities to win awards for the Best Ford, Best Chevy and Best Interior as well as other automotive related categories.

For more information on the VA hospital Benefit and Car show Contact Connor Thomas at (513) 575-2098 or at (513) 370-1882.

About Smyth Automotive Parts Plus

Smyth Automotive is a privately held automotive aftermarket parts company with a strong emphasis on retail. Smyth was built on family values and history, having been founded by George Smyth over 50 years ago.

Since then, Smyth Automotive has grown and expanded into 20 parts stores with eight paint centers throughout the greater Cincinnati Tri-state area, Dayton and recently opened two new stores in Columbus, Ohio.

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Heimlich Heroes featured in 3 publications!


Check out Heimlich Heroes featured in:

ParentGuide News:

SI Parent Magazine:

Columbus Valley and Parent Magazine:

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Wilmington Savings Bank Rebrands with Eisen

For Release

Contact:               Rodger Roeser, The Eisen Agency


Twitter @ EisenHotNews

Iconic Wilmington Business Gets New Look

Finishing Touches Being Put on Wilmington Savings Bank

Wilmington, OH – July 13, 2015 – No doubt, residents have been seeing some changes at the iconic two story brick building at 184 North South Street, both inside and out. Wilmington Savings Bank, celebrating its 125th Anniversary throughout the year, unveiled its new sign [last week] on the heels of the development of their new look.

And while the community has likely seen the new logo, website, newspaper ads and social media sites come to life, the birthing of this new brand was several months in the making. “We’re very happy with the direction of the new logo and the new look,” bank president Tom Burns said. “The feedback from the community, our customers and our team has been overwhelmingly positive. We believe this new look truly captures who we are, but perhaps most importantly clarifies ‘why’ we are here.”

Burns referred to the bedrock concept of the new brand which focuses on the importance of community, and the role banks traditionally play as a cornerstone of a warm, welcoming and thriving area. The branding was developed by Greater Cincinnati based branding and communications firm The Eisen Agency, which specializes in brand development for professional services businesses and financial institutions.

The Eisen Agency CEO Rodger Roeser explains that the creation of the new look and logo are part of an ongoing process to help the bank better communicate and engage with customers and the community at large. “I would invite everyone to draw their own conclusions as to what the new logo means and what the inspiration is behind it,” Roeser said. “The logo and all the external things should be an accurate reflection of the experience with the bank. A logo can be interpreted in many different ways, but the most important part is conveying the understanding that the bank appreciates our customers, loves our community, and that we strive to help this community continue to grow.”

Residents may engage with the bank on their new Facebook page, filled with financial tips and information, as well as community news. Burns added that if anyone wants to share an idea or needs some help, he encourages them to visit.

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Local Life-Saving Program Provides Newsletter

Cincinnati, OH—June 24, 2015— Heimlich Heroes, a free educationally- based program specifically designed to teach kids ages seven and up how to administer the Heimlich maneuver, introduces its online newsletter, Hero Happenings.

“The Heimlich Heroes program is quickly making a splash across the country,” said Terri Huntington, Heimlich Heroes Program Manager. “We want to keep everyone informed with all of Heimlich Heroes’ news and events. This is our gift back to the public.”

The quarterly newsletter consists of upcoming events, photos from training classes’ hero stories and an interview with Dr. Henry Heimlich.

To subscribe to Hero Happenings, go to

About Heimlich Heroes

Based in Cincinnati, Ohio, the Heimlich Heroes program is a Deaconess initiative that teaches kids as young as seven how to become a hero by learning to perform the Heimlich maneuver correctly in order to save a life. To learn more or find out how to bring Heimlich Heroes to your school or organization, please visit

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Smyth Automotive Featured in Counterman Newsletter


Check out Smyth Automotive featured in Counterman Newsletter!

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Best Practices for Marketing & PR in the Real Estate Industry: A Six Part Series for Success

Best Practices in PR & Marketing for Realtors

By Rodger Roeser, CEO, The Eisen Agency

Most good realtors are born marketers. They have the gifts of socialization, negotiation and association and find ways to bring what appears to sometimes be the disparate of matches to a perfect and mutually beneficial close for buyer and seller. I grew up in the industry. My mother was (and remains to this day) an independent broker/realtor near Cleveland, Ohio – and has been for nearly 40 years. I was the former corporate PR muckety muck for a large real estate franchisor in the late 1990s and during my agency life, have successfully represented the largest of real estate companies and some of the smallest independent real estate firms.

Successful realtors are masters of time management and endeavor to master the tools that will help them to most efficiently do their jobs successfully. Gain inventory, move inventory. This takes hustle, drive and connections – creating a massive referral network and building upon your personal reputation and brand, and the brand of the real estate firm you represent.

The large franchisors have all the nifty whiz bang tools available to their firms to use and capitalize upon, and the smaller independent ones have the opportunity to perhaps do more with less. But, there are a few major pitfalls I often see in the PR and marketing in real estate that happens to both large and small firms, and it’s costing you listings, time and money.

#1 Failing to Use Existing Tools

The franchisors are great at churning out literally any manner of marketing tool to help out the local group. Some pieces, admittedly, are better than others. But, these items give the larger organizations a tremendous name recognition advantage over their smaller counterparts. These pieces are created for a reason – use them. I’ve seen very well recognized real estate brands in colors and combinations that should never appear. Business cards designed by goodness knows, and ads that truly make you want to gouge out your eyes (let alone some amazing poor copywriting).

These pieces are done for the simple reasons of saving you time and effort, but also in keeping a consistent brand and brand message. I understand (since I do it for a living) marketing communications can appear to be a “sexy” profession, but it’s hard work, it’s science and research, and it’s skill and experience. While there are always nuanced ways of doing business, most pieces are able to be somewhat customized to allow for some level of individuality. Understand how your business fits within that brand and use those pieces and that messaging, because spending too much time and effort on this is simply not a good use of time.

The lesson for the smaller counterparts is understanding that while the larger organizations are fitting within a brand, you have the opportunity to truly create a your own personal and differentiated brand. Use cows in your marketing, have a dog a spokesperson. Look at your competition and develop your unique look and feel – then for goodness sakes, work with a professional that can hone that look and make sure that while it’s unique, it’s still professional.

Then use these tools to your advantage and keep them consistent throughout the whole of your communications and pieces. You should review all of your collateral and items you put out each year (I recommend December) and identify anything that is out of synch with your brand and your message.

Part 2: Networking is a Part of, not THE Solution: How to Best Leverage Networking

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