Roto-Rooter Reminds: No Pumpkin Guts in the Sink

 

 

Halloween Pumpkin Pulp Causing Havoc in Sink Drains and Disposals

 

For Immediate Release                                                                   

 

Contact Paul Abrams O) 513-762-6434

paul.abrams@rrsc.com

 

(October 22, 2019) – Cincinnati, OH – The Roto-Rooter man has become as common a Halloween visitor as trick-or-treaters thanks to sticky pumpkin pulp and seeds. Plumbers know that frantic homeowners will be seeking help with pulp-clogged garbage disposals and sink drains in the days leading up to Halloween.

 

Roto-Rooter, America’s largest provider of plumbing repair and drain cleaning services reminds jack-o’-lantern carvers that pumpkin pulp should never be put down drains or into garbage disposals. The slimy gunk is ideal for clogging sink drains. “Mother Nature created the perfect recipe for clogging drains. Pumpkin pulp has a sticky, stringy consistency that hardens when it dries. It will choke drainpipes and gum up the moving parts inside garbage disposals.” said Paul Abrams, spokesman for Cincinnati-based Roto-Rooter Plumbing & Water Cleanup. Abrams says Roto-Rooter deals with this problem every October because homeowners think it’s convenient to carve pumpkins in the sink and avoid a mess when they’re finished by pushing everything down into the disposal.

 

To prevent Halloween drain disasters, Roto-Rooter suggests carving pumpkins far from away from the sink on a bed of newspapers. Then carvers should wrap up the mess and throw all pumpkin-related materials onto a compost pile or into the garbage can. Rinsing gobs of pulp off your hands over the kitchen sink is also a bad idea since even a small amount of pumpkin pulp can slow or clog a drain. Use the outside faucet instead.

 

Pumpkin seeds can be separated and roasted for a tasty treat or they can be air-dried and planted to grow next year’s Halloween pumpkins.

 

Roto-Rooter was established in 1935 and is the largest provider of plumbing repair and sewer & drain cleaning services in North America. Roto-Rooter also provides water damage cleanup services in most of its locations. It operates businesses in 130 company-owned territories and approximately 400 franchise territories, serving approximately 91 percent of the U.S. population and 40% of the Canadian population. Roto-Rooter also has licensed master franchises in the republics of Indonesia and Singapore, and the Philippines. For more information please visit http://www.rotorooter.com/plumbing-videos/halloween/  

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FinTech Solutions Firm Named Top Innovator in US

For Release

 

FinTech Solutions Firm Earns Accolades for Expense Management Innovation

New York Based Itemize Earns US Business News 2019 Technology Elite Honors

 

New York, New York – October 15, 2019 – Internationally renowned, multi-award winning technology firm Itemize offers a financial technology data extraction engine and has been honored as “The Most Innovative FinTech Automation Company in the United States” by US Business News.

 

The US Business News Technology Elite Awards honors best-in-class technology solutions, developers and providers who are making a profound difference in how business gets done. Itemize CEO James Thomas explained that the success of the Itemize solution and the firm itself stems from their sole commitment in helping develop an easy to use solution that is “a joy for employees to utilize and a solution that truly solves a serious productivity issue” for business.

 

The Itemize data extraction engine transforms company receipts and invoices via artificial intelligence and automation into meaningful and usable data for accounting and expense tracking needs. The solution virtually eliminates human error in manual data entry and saves countless hours in tedious manual paperwork, streamlining business and creating a user friendly digital workplace.

 

“Earning industry awards is really a testament not to us, but rather to all of the businesses that have been able to easily onboard and use the solution to the betterment of their core operations,” Thomas explained. “The countless hours of time we have saved that enables businesses to dramatically increase their productivity is the real reward. We’re honored to be recognized and we share this with all of our clients.”

 

About Itemize

 

Since its inception in 2012, Itemize has been working to drive innovation within the accounting space and payments markets. Today, through its cutting-edge technology and adaptable approach, the firm has risen to become a leader in Artificial Intelligence-powered document data extraction for receipts, invoices, and hotel bills. More information can be accessed at www.Itemize.com.

 

Media Contact: Rodger Roeser, The Eisen Agency

RRoeser@TheEisenAgency.com

440-934-1313

 

 

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Itemize Earns Top Honors in Cloud Computing

PRESS RELEASE

Itemize Named a Global Leader in Cloud Computing

 

New York, New York — October 3, 2019 —The Business Intelligence Group today announced that it has awarded Itemize Corp. a 2019 Stratus Award in their annual business award program. The organization sought to identify the companies, products and people that are offering unique solutions that take advantage of cloud technologies.

Priding itself on having unsurpassed accuracy in automating the data gathering and processing of payable documents, Itemize is proving to be a lifesaver to time strapped  business executives, salespeople, and frequent business travelers. In addition to a 99 percent recognition accuracy, Itemize saves five hours a week on average by automating expenses – both in gathering disparate receipts and reporting them to accounts payable.

“Itemize is at the forefront of the cloud helping to drive practical innovations in the cloud,” said Maria Jimenez, Chief Nominations Officer of Business Intelligence Group. “The cloud is now part of the fabric of our personal and professional lives and we are thrilled that our volunteer judges were able to help promote all of these innovative services, organizations and executives.”

About Itemize Corp.

Itemize develops expense management and accounts payable solutions applications for businesses. Itemize is able to take receipts and similar hard documents and turn them into intelligence and data for business financial reports and systems. By using Artificial Intelligence and Machine Learning, Itemize is able to harness prime efficiency and accuracy. More information can be accessed at www.Itemize.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

 

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Roto-Rooter Buys Assets of its Largest Independent Franchise Operator

Roto-Rooter Buys Assets of its Largest Independent Franchise Operator

 

CONTACT:

Paul Abrams

Public Relations Director

513-762-6434

Paul.Abrams@rrsc.com

 

CINCINNATI, September 16, 2019 – Roto-Rooter Services Company, a wholly owned subsidiary of Chemed Corporation (“Chemed”) (NYSE: CHE), announced it has acquired all of Hoffman Southwest Corporation’s Roto-Rooter franchise operations for a purchase price of $120 million. Hoffman Southwest is Roto-Rooter’s largest independent franchise operator. The acquisition means that Roto-Rooter takes over fourteen franchise service operations in the western U.S.

 

This is Roto-Rooter’s largest franchise acquisition to date, with annual sales of $78 million. The franchised territories include: Metro Los Angeles (including Inland Empire, San Fernando Valley, San Gabriel County and Orange County) and San Diego, California; Dallas and El Paso, Texas; Phoenix, Tucson, and Florence, Arizona; Salt Lake City, Ogden, Park City and Provo, Utah; and Portland and Salem, Oregon. Collectively, these Roto-Rooter locations serve a population of approximately 32 million people.

 

Roto-Rooter CEO, Spencer Lee, said this acquisition was a long-term goal for the company. “Bringing these important western markets under company control allows us to leverage our proven internal operating systems, expand the list of services offered and grow our customer base. We will remain focused on providing the highest quality service to our residential and commercial customers in these new markets.”

 

The deal closed effective September 16, 2019. This purchase is part of Roto-Rooter’s ongoing strategy of acquiring franchises to boost productivity, market share and profitability.

 

Roto-Rooter was established in 1935 and is the largest provider of plumbing repair and sewer & drain cleaning services in North America. Roto-Rooter also provides water damage cleanup services in most of its locations. It operates businesses in 130 company-owned territories and approximately 400 franchise territories, serving approximately 91 percent of the U.S. population and 40% of the Canadian population. Roto-Rooter also has licensed master franchises in the republics of Indonesia and Singapore, and the Philippines. For more information about Roto-Rooter, please visit www.rotorooter.com

 

Listed on the New York Stock Exchange and headquartered in Cincinnati, Ohio, Chemed Corporation (www.chemed.com) operates two wholly owned subsidiaries: VITAS Healthcare and Roto-Rooter. VITAS is the nation’s largest provider of end-of-life hospice care and Roto-Rooter is the nation’s leading provider of plumbing repair and drain cleaning services.

 

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Eisen Executive Featured in Telco: Technology to Help Your Business

https://www.telco-compare.com/post/how-technology-can-increase-productivity

 

 

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Eisen CEO Featured: 2019 Digital Marketing Trends

https://bernie.agency/2019-digital-marketing-trends-should-you-jump-on-the-hype/

 

2019 digital marketing trends: should you jump on the hype?

Every year, we’re told that the latest technologies available to us will make a real buzz in the world of marketing. However, when it comes down to it, the platforms and avenues that we are used to will remain at the centre of our marketing plans. This piece will look at the 2019 trends that need a little more thought despite how exciting they sound…

Artificial Intelligence

AI is an exciting thing, but it is also in its infancy. It might be coming on leaps and bounds, but we are still far from having our jobs impacted by it.

“Artificial intelligence is already showing some very exciting prospects around more accurate and faster talent matching within the recruitment industry.

In saying this, the AI industry is one which has very little representation by women, which means the team behind the AI technology is largely male. As such, there have been cases where AI used in recruitment, has had a strong bias towards men and not necessarily the best job candidate. We need to be mindful that when implementing AI technology, we’re also removing potential bias.” – Gemma Lloyd, CEO, Work180

Computer learning and chatbots are becoming increasingly sophisticated and subtle. However, there is still a lot for developers to learn. Take, for example, the Facebook AI robots that ‘learnt’ their own language – one that their developers didn’t at first understand.

Joshua Lewis, the Managing Director at Dorks Delivered adds that “I believe that artificial intelligence in regards to marketing will someday be crucial in marketing for businesses, however for now the technology has not been developed in this way.”

Likewise, Rimas Veselis Media Specialist at Business Efficiency Expert agrees that for AI to take off for marketing there needs to be a lot of development. It is not currently a technology that many marketers can’t utilise as it is not sophisticated enough, nor is it currently user friendly.

Now, this isn’t to say that computer learning isn’t important because it is, and marketers use it daily. Machine learning plays a part in defining delivery options for advertising, and it essentially ranks the keywords that we use for paid adverts and organic search.

AI is something that has been around and developing for years. It will continue to do so, but it will still be some time before AI impacts marketing the way that many anticipate.

Augmented/Virtual Reality

With tech giants such as Facebook, Oculus (also owned by Facebook), Samsung (through their Gear VR) and Snap (through Snapchat Spectacles) all experimenting with VR/AR, we understand the hype. However, for now we predict that these will remain a novelty for some time.

To see why, you simply have to look at or experience these technologies. Currently, they are just not ready to take off as anything more than a novelty item. Take Snapchat Spectacles as an example. As a product that is intended to join AR (augmented reality) with social media in an effort to ‘life log’, these spectacles should be worn day to day. We have tried them, and they simply aren’t something that is subtle enough to be worn day to day.

A member of our team tried the Snapchat Spectacles, and we could only imagine what the world would look like if everyone had a pair.

The conclusion is that aside from being a great disguise, this technology simply isn’t suitable for a marketing purpose. Alongside this, as they are currently still a novelty, and we believe that unless marketing was super extremely subtle, it would in fact discourage use.

Video

According to Hubspot, over 50% of consumers want to see more video, meaning that video creation will go up. However, video is expensive if you are doing it wrong. When making and distributing a video, you need to be willing to put money into making the video and getting the video seen by an audience. Videos rarely do well organically, and therefore boosting social media posts and targeting the people you want to see the video is hugely important.

What this is likely to result in is people taking video in-house. The concern we have is that this is will result in the quality of video content plummeting.

Aodhan at waster.com.au, a waste and recycling business, is putting lots of focus on video in 2019. He believes that there is less SEO competition in this area, and it is easier to rank. He says it is vital to get your message across in different ways as many people now will watch videos when they want and answer to a question – especially “how to” style questions.

Voice Search

We have been promised since 2016 that voice search is going to be huge next year. Despite this, we still aren’t there yet.

It took around 20 years for mobile search to succeed in equalling desktop search. Since the earliest versions of Siri appearing around 7 years ago, voice searches have accounted for 20% of all searches. In addition to this, the development of technology is slowing. According to Gordon Moore’s 1965 Law, technology speeds double every year. This was amended in 1970 to every two years, which has proved true for the best part of 50 years. However, this is slowing to around every 30 months.

Additionally, the awaited boom of voice search marketing would be dependent on smart products. This is a market that’s currently dominated by Amazon.

For smart products, a boom in terms of marketing would rely on Google losing its dominant position on Google making a serious move on the in-home market. For more information on this, see our post on Amazon making a move on Google.

One thing that we can say is that voice search will one day play a significant role in marketing. David Pagotto, the Founder and Managing Director of SIXGUN “believes that voice search will continue to grow, particularly voice search with greater purchase intent.”

Joanna at taylorwells.com.au – a pricing advisory business is getting ready for increasing voice search. “With voice search – it is vital to come number one for your key term or question” – so it is like an enhanced featured snippet in google.

Better Data and Personalisation

Renae Lunjevich, Manager Director of Australian-based digital marketing agency, Bang Digital, says: “2019 will be all about personalisation and using data to predict and manage each individual client’s journey. As the space for consumers attention becomes shorter, there is an expectation from consumers that businesses deliver relevant information in a timely manner.

“This is where the importance of conversion rate optimisation, customer journey mapping and automation becomes critical. It’s not just for big businesses with large budgets and large product/service offerings; there are small changes each and every business can make to maximise this opportunity.

“Digital marketing will become less about increasing paid advertising budgets, and more about ensuring that each dollar spent has a positive value for the business. This process will extend beyond the digital environment, and into CRM solutions to ensure that the experience is seamless from initial interaction upon digital, to human interaction. Bundled with this way of viewing digital is attribution modelling, and ensuring that we consider multiple touch points across multiple devices as contributing to the end goal, rather than just last click attribution.

“Businesses that combine all of these technologies together will see leverage above their competitors without needing to resort to promotions or offers. It’s all about a consistent approach to continuous improvement.”

Today, better data means better business. Technology can really help boost business and productivity. If you aren’t yet utilising technology, then 2019 can certainly be the thing that helps you have the best year to date. Automation will become absolutely essential, however currently it can really propel you ahead of competition. Rodger Roeser of The Eisen Agency suggests “SharpSpring: Automate your marketing. This is not only a marketing tool that’s with great value, but it’s also one loaded with features. Let’s face it: It’s easy to go overboard when searching for this kind of tool. You could be paying for things you don’t need just because “it looks nice.” But, quite frankly, you just need something that does its job and does it well. You will be surprised at how many powerful options exist that won’t break the bank. SharpSpring is one of the best options here. It provides a full-featured platform at a very reasonable cost. It has behavior-based e-mail, reporting, analytics, and so much more. It’s also simple to use and will work with your current CMS, CRM or form. No need to migrate off of your platforms. It just works. Not only that, but it doesn’t lock you into any long-term contract. It’s all month-to-month billing. You should always be in control with any tool, and you get complete flexibility here.”

UX and CRO is vital to design these days. The site can’t just look nice, it has to give a pleasurable experience to the user. All style and no substance does not a good website make.

Social Media

For all the social media gurus out there, don’t fret – we’re not suggesting ignoring social media. It would be impossible, right? What we are suggesting is that social needs a rethink.

For many, social media is about their number of followers, or what we call ‘vanity metrics’. Social needs to have a purpose, and chasing a certain number of followers won’t help anyone. Additionally, social platforms are fighting for these metrics to have less power due to the crazy amounts that influencers get paid.

“What we suggest looking for is engagement. Ways to measure engagement is through shares, traffic to site via social media platforms, and people commenting and liking on posts.” – Showtime Digital

Alongside this, it is important to note that 58% of users aged 16-24 and 25-34 are attempting to decrease their time on social. This means that it is even more important to get it right.

Furthermore, organic social isn’t what it once was.

“To make social work you need to be willing to ‘pay to play’.” – Digital Pigeon

Great content with useful and tactical advertising is something we can certainly vouch for. Bianca Atkinson, Director & Marketing Strategist at Clique That agrees with this sentiment, adding: “Instagram, I feel, is going to take a similar decline like Facebook in terms of requiring more paid reach. Nonetheless, LinkedIn is growing in popularity and will become more and more valuable in 2019 for B2B. This is why we are doing more and training and workshops for businesses in this space.”

For this reason, you should me making the most of LinkedIn both to promote yourself and your wider business. In terms of advertising, LinkedIn has great targeting options for B2B, including job role, age, gender, company name, and more. You should also be making the most of your personal LinkedIn account to make great business connections. Rapid Mentoring advises: “If you want to be known as a prominent person in your industry, it is crucial that you become proficient at networking. However, always send a thank you note when someone accepts your LinkedIn request. It is a common courtesy that is not done often enough. By doing this, it will set you apart from your peers.”

Paul Juchima, Founder and CEO of Oi! Media, says: “Instagram advertising should increase considerably, with more quality advertising content in video format and more Instagram Stories ads.”

Content Marketing

Janice Formichella of janiceformichella.com, believes “the notion of ‘if you build it, they will come’ doesn’t have any relevance in the world of small business today. Because of the overwhelming amount of options clients and customers are faced with, you’ve got to tell your story and make it heard. Content that creates an opportunity for your intended audience to feel that they are interacting with you and getting to know your value is an absolute necessity, and must be generated throughout the week as often as possible.”

Stanley Tan from Selby’s, a leading provider of event branding solutions in Australia , says:  “Content marketing will continue to play an important role in businesses. The ones who don’t invest in content will fall behind the ones who do. Plus, video content is taking up the market share of text-based content. This is also due to the rise of cheaper and faster mobile data. Few years back, you couldn’t load a 720p video without waiting. Today, you can load a 1080p video in an instant from YouTube and Facebook.”

Melissa Newphry, Account Manager at Gorilla 360, adds that when it comes to written content, it also “needs to be high quality and well-researched. In the age of misinformation it’s more important than ever to protect your brand’s reputation by having content that is accurate and reliable.”

Diversity and Accessibility

Paul Evans, Managing Director of Toro Digital, says: ” I’m the Managing Director of a digital marketing agency that specialises in the legal industry. Based in Melbourne, Toro Digital works directly with the marketing teams of large law firms, start-up legal businesses and legal-related member associations.

I predict that marketers can expect accessibility and inclusion to be a key focus for this year. People who require an accessible website can no longer be ignored as they make up 1 in 5 online users. Web accessibility and inclusion has typically been the domain of government organisations and not-for-profits. 2019 will be the year it goes mainstream as we expect Google and social media sites to adapt their algorithms to add preference to content that is accessible and inclusive. Businesses, even small ones, that ignore this trend will undoubtedly get left behind.”

Anne Miles, Managing Director at International Creative Services, says: “There’s a new genre of marketing I’m calling “Reputation Marketing” which is a hybrid between sales activity, PR, content, and also sales processes in social media as automations. This is based on personal reputation and not company pages. We will see more brands adding diversity and inclusion in their communications casting and strategy.”

Influencer Marketing

Leanne Ross, Professional Practice Fellow of Marketing at the University of Otago, says: “The evolution of influencer marketing is hurtling at the industry thick and fast. 2019 looks set to see a raft of changes that will require marketers to yet again rethink this tactic within their strategies.

“The New York Times recently published an article referencing “Nanoinfluencers“, the idea that your own friends and family with 1,000 or less followers could soon be paid to advertise products to you. It was widely derided as a sign that Digital Marketing had “lost the run of itself.” However, these ideas are stemming from a genuine problem that even the online channels themselves can’t seem to fix; that marketers are often paying content creators to communicate to fake – or purchased – audiences.

“While practitioners wait for more regulation and concrete systems to analyse “influence” and Return on Investment online, the shaky bridge leading us to that place in 2019 requires a laser focus on research and transparency before, during and after these types of campaigns.”

What Bernie thinks about 2019 digital trends

We aren’t ruling out digital trends. Instead, we are providing a realistic take on what the industry appears to be claiming will change our year. These trends are something to keep an eye on as they should be significant in our future. For now, our beloved PPC, SEO, and content is here to stay.

If you’re based near Cardiff and want to learn more about this year’s digital marketing trends, come along to our latest Digital Marketing Workshop: Debugging digital trends 2019. This interactive High Intensity Interval Training (HIIT) session will be perfect for you if you want to determine whether this year’s digital trends actually fit your business.

Contact us to find out more about our January workshop, or purchase a ticket to secure your place.

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Roto-Rooter Buys Oakland Franchise

Roto-Rooter Buys Oakland, California Franchise

 

 

CONTACT:                                                                                      

Paul Abrams

Public Relations Director, Roto-Rooter Services Company

513-762-6434

Paul.Abrams@rrsc.com

 

Cincinnati, July 1, 2019 – Roto-Rooter Services Company, a wholly owned subsidiary of Chemed Corporation (“Chemed”) (NYSE: CHE) announced it has acquired the formerly independent Roto-Rooter franchise serving Alameda County and portions of southwestern San Joaquin County, California. The service area includes the cities of Oakland, Berkeley, Hayward, Fremont, Livermore, Pleasanton and Tracy, California.

 

The newly acquired territory has annual sales of $11 million and serves a population of approximately 1.7 million people. This acquisition follows the company’s October 2018 purchase of five neighboring Northern California franchise territories. The Oakland franchise purchase was effective July 1, 2019. Terms of the deal were not disclosed. This transaction is part of Roto-Rooter’s ongoing strategy of acquiring franchises to boost productivity, market share and profitability.

 

Roto-Rooter was established in 1935 and is the largest provider of plumbing repair and sewer & drain cleaning services in North America. Roto-Rooter also provides water damage cleanup services in most of its company-owned locations. It operates businesses in 118 company-owned territories and approximately 400 franchises, serving approximately 91 percent of the U.S. population and 40% of the Canadian population. Roto-Rooter also has licensed master franchises in the republics of Indonesia and Singapore, and the Philippines. For more information about Roto-Rooter, please visit www.rotorooter.com

 

Listed on the New York Stock Exchange and headquartered in Cincinnati, Ohio, Chemed Corporation (www.chemed.com) operates two wholly owned subsidiaries: VITAS Healthcare and Roto-Rooter. VITAS is the nation’s largest provider of end-of-life hospice care and Roto-Rooter is the nation’s leading provider of plumbing repair and drain cleaning services.

 

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