Agency News

Politics spoken here
Some firms ban signs, buttons; others allow them
 

( Oct. 21, 2008 ) Many voters are working out their political decisions at work under the watchful but not necessarily approving eyes of colleagues. While radio airwaves and television channels have been all-politics-all-the-time, most cubicles, offices and workplaces throughout Greater Cincinnati and Northern Kentucky remain election-free zones.

But that’s not the way it is at all companies. “If nothing else, it encourages people to be engaged,” said Rodger Roeser, president of Newport-based Eisen Management Group, a marketing and public relations agency where Roeser describes himself as the token conservative. To read the whole article, click here.

 

Eisen Management to offer minority scholarship

( Oct. 20, 2008 ) Public relations and marketing agency Eisen Management Group said Monday it will offer a scholarship annually to a minority student considering a career in public relations, communications or journalism. The scholarship, which will first be awarded in May 2009, is open to a minority high school senior. To read more, click here.

 

Effective Copywriting Tips

( Oct. 20, 2008 ) When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. New Jersey–based copywriting expert Bob Bly (bly.com), author of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, offers a time-tested example: Sea-Monkeys, those “instant pets” that once promised a “bowlful of happiness” and still sell to this day. They probably would not have become such a phenomenon if they were marketed as unhatched shrimp eggs. Here are four other smart ways to improve the effectiveness of your promotional copywriting. To read more, click here.

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