Politics spoken here
Some firms ban signs, buttons; others allow them
( Oct. 21, 2008 ) Many voters are working out their political decisions at work under the watchful but not necessarily approving eyes of colleagues. While radio airwaves and television channels have been all-politics-all-the-time, most cubicles, offices and workplaces throughout Greater Cincinnati and Northern Kentucky remain election-free zones.
But that’s not the way it is at all companies. “If nothing else, it encourages people to be engaged,” said Rodger Roeser, president of Newport-based Eisen Management Group, a marketing and public relations agency where Roeser describes himself as the token conservative. To read the whole article, click here.
Eisen Management to offer minority scholarship
( Oct. 20, 2008 ) Public relations and marketing agency Eisen Management Group said Monday it will offer a scholarship annually to a minority student considering a career in public relations, communications or journalism. The scholarship, which will first be awarded in May 2009, is open to a minority high school senior. To read more, click here.
Effective Copywriting Tips
( Oct. 20, 2008 ) When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. New Jersey–based copywriting expert Bob Bly (bly.com), author of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, offers a time-tested example: Sea-Monkeys, those “instant pets” that once promised a “bowlful of happiness” and still sell to this day. They probably would not have become such a phenomenon if they were marketed as unhatched shrimp eggs. Here are four other smart ways to improve the effectiveness of your promotional copywriting. To read more, click here.
Success Is Fun 