Kick Off Q2 with Networking, Learning

It’s April. The beginning of the second quarter. Start it off right by checking out some of Greater Cincinnati’s networking events, as well as professional development opportunities.

Here are some events that are taking place this week, April 3-7, 2017:

The Cincinnati Business Courier Classroom Series presents LinkedIn for Business Development on Wednesday, April 5. If you’re looking for fresh strategies for marketing yourself and your company, as well as finding prospects, shortening the sales cycle and getting results, this one is for you. There’s still time to register for this event.

The Northern Kentucky Chamber of Commerce presents the 2017 Outstanding Women of Northern Kentucky Luncheon on Wednesday, April 5. This event recognizes several outstanding women of Northern Kentucky. Register for the luncheon

There’s more happening throughout the month so check back often.

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Lorain County Based Metal Fabricator Taps Leading Marketing and Branding Firm

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Media Contact: Rodger Roeser

The Eisen Agency

RRoeser@TheEisenAgency.com

Twitter@EisenHotNews

 

 

Lorain County Based Metal Fabricator Taps Leading Greater Cleveland Marketing Firm

Kuhn Fabricating Hires Industry Marketing Expert The Eisen Agency

 

Lorain, OH – April 3, 2017 – Lorain County based metal fabrication and laser cutting shop Kuhn Fabricating has hired one of Northeastern Ohio’s top marketing firms The Eisen Agency to lead their rebranding and lead generation efforts. The agency will work with the leading metal fabrication shop to develop a new look for the business, along with a new marketing strategy that will better communicate the offerings of Kuhn Fabricating to potential and current clients.

 

According to Kuhn Fabricating president Lewie Kuhn, the choice of The Eisen Agency came about because of their deep understanding in creating successful marketing programs not just for smaller enterprises, but also those in the manufacturing industry. “We’re in the business of fabricating amazing things and functional things out of metal – not marketing. We’re too busy creating and we needed someone to take a look at our operation and lift that non core competency burden.”

 

The Eisen Agency president Rodger Roeser says that Kuhn Fabricating has an exceptional story to tell, it just simply needed to be told. “It’s an exceptional group of skilled, hard working craftsmen that work with some of the finest businesses and contractors in Northeast Ohio. They even do residential work, and they have a great reputation for quality. It was simply a matter of applying our expertise to their expertise and spark something amazing.”

 

Along with the development of the new brand and branding items, The Eisen Agency will develop a new online web and social media strategy, an aggressive direct response and lead generation program, and local community relations and publicity initiatives.

 

About Kuhn Fabricating

 

Kuhn provides welding, forming, structural and laser cutting services to Northeast Ohio customers. With it 10,000 foot facility in Lorain, Kuhn Fabricating works with businesses, contractors and residential customers to create functional and creative pieces through the fabrication of metal – stainless, plate, aluminum and bronze. More information can be accessed at www.KuhnFab.com.

 

About The Eisen Agency

 

Serving industry specific clients across the country from their offices in Greater Cleveland and Greater Cincinnati, The Eisen Agency is a leading brand marketing, communications and lead generation firm. More information can be accessed at www.TheEisenAgency.com.

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Cleveland Food Tour: L’Albatros

If I had to sum up L’Albatros in one word it would simply be WOW! Or, should I say Le Wow! What an amazing place nestled on Bellflower Avenue in the heart of University Circle. If you’ve been, you know how awesomely awesome this place is — if you haven’t, do yourself a favor a book a trip to University Circle to see the art museum and have lunch or dinner at this rustic French “cafe.”

Now, before you go all foo foo on me, just because it’s French doesn’t mean it’s pompous or overly stuffy. In fact, just the opposite. Beautiful rustic charm as you walk in, you’re greeted by the kitchen staff on your right (all open) and a hostess in front of you, and the bar to your left (which also has some seating and a chef’s table — tres cool). You walk through the bar to the main seating which features large windows, brick walls and a very large and beautiful fireplace as the centerpiece on the far back wall. It’s almost as if you walked into an old home in the French countryside. And of course the menu featured what you may expect in a French restaurant, and this was, by far, one of the most extensive wine lists this reviewer has seen in some time (and several choices above the $400/bottle range if that’s your thing.). I opted for a gorgeous Bordeaux that paired absolutely perfectly with the entree selections: a chicken confit and a tiger shrimp over fettucini.

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The chicken confit (preferred over duck as it’s less fatty and gamey) was beautifully prepared and served over spaetzel, a treat one doesn’t often get with chicken. It was layered with complex flavors enhanced by, I believe, finely shredded brussel sprouts. The chicken was amazingly moist and fell right off the bone, making for a perfect mouthful with the spaetzel combination. Flaky, moist and delicious.

The tiger shrimp, while the “hero” of the dish was outshined by the just exceptional pasta. It was clearly handmade and perhaps as fresh as made to order pasta, cooked perfectly al dente. Without question, it’s the best pasta I’ve ever had at a restaurant, most always they drown it in heavy sauce or it’s just mushy — this was flavorful, had a great texture, and the sauce may have been made by God’s hands. It was almost a “broth” that coated the pasta and shrimp with an amazing flavor enhanced most definitely in this case, by roasted brussel sprouts. The shrimp was meaty and large, and the five tiger prawns that came with the dish were more than enough to eat.

Now, for dessert, what could possibly be better than…..fresh hand shucked oysters!

img_0265 as i am a true sucker for the shuckers, I had to get them. Shucked right then and there, these were as fresh as a naughty toddler in kindergarten. Briney deliciousness, garnished and served perfectly and paired with a beautiful Dortmunder Gold. Six to a plate, though you can also order 12. The best part of this luncheon/dinner excursion was, of all things, the price. I couldn’t believe how affordable this was (it was no more expensive than going to an Applebee’s, for instance). I couldn’t believe the prices, and I say that in a good way — I actually thought they could have charged double (and I’ve seen it for more, with less quality). The place is a fantastic value. The service staff was knowledgeable and engaging, prompt and smiling. They got a good tip (thank you Audrey and Liz!). This place is spectacular. A perfect date place without breaking the bank, and you can (and should) try something you’ve never had before. I can’t wait to go back. Five Stars all the way! Mon Dieu!

 

 

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USO Central and Southern Ohio to Host Gala in Columbus March 4

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Media Contact  Rodger Roeser, The Eisen Agency

RRoeser@TheEisenAgency.com

440-695-0817

 

Twitter@EisenHotNews

 

USO Gala Celebration Set for Columbus March 4

‘A Salute to Service’ to Honor Military, Donors and Volunteers

 

Columbus, OH – February 20, 2017 – The USO of Central and Southern Ohio will host ‘A Salute to Service’ on Saturday, March 4 at the Pinnacle Golf Club in Grove City. The event honors the brave women and men in the military, as well as USO donors, whose generosity enabled the group to serve 117,000 Ohio service members and their families in 2016.  The black tie/military dress event begins at 6 p.m. with a cocktail reception, and the presentation of colors at 7 p.m. followed by dinner. Entertainment includes a Bob Hope impersonator, and keynote speaker, retired Brigadier General Jeff Foley.

 

USO-CSO executive director Sherry Ems said the event also salutes its volunteers, who donate their time, talent and treasure to help us keep our military connected. And, is also a key fundraiser to support programs and help bring awareness to the USO-CSO and the work done in support of military members and their families.  “Of major importance is that the USO-CSO does not just take care of the person in uniform, but also ensures that their families at home are taken care of as well,” Ems explained.“ We are constantly reminded by the military that they are able to successfully carry on their mission, knowing their loved ones are being taken care of while they serve our country.”

 

HER Realtors, along with special posthumous recognition to HER realtor Sherol Sexton, will be awarded the 2017 Joe Wells Patriot Award for their work over the years in collecting toys for military children.

 

About USO-CSO

 

The USO of Central Ohio is a private, nonprofit organization whose mission is to support troops in a 65 county area in central and southern Ohio, Northern Kentucky and West Virginia. We provide morale, welfare and recreation-type services to our men and women in uniform and their families. More information can be accessed at www.USOCSO.org.

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Cleveland Food Tour: Cole’s Public House in Amherst

Nestled on Main Street in the quaint Sandstone City of Amherst sits the best restaurant this critic has been to in years, in Cleveland or Cincinnati, and is so far the top spot in the Greater Cleveland Food Tour. It rivals the very best of the best in Cincinnati, a great foodie town and  is reminiscent of the great spots in OTR, as well as Brew River or Incline. If you’re talking Greater Cleveland, it has a Tremont vibe but far less pretentious. Of course, I’m talking about Cole’s Public House. If you’ve haven’t been, you’re missing out and if you have, then you already know how amazing this place is.

For starters, guess what cocktail we started off with? That’s right, the holy grail quest for the perfect Old Fashioned has come to end — the holy grail is at Cole’s Public House. No, itimg_0021 is still not the standard bearer that is Bour Bon in Paris (KY), but it’s the best Old Fashioned I’ve ever had in Ohio. Crafted beautifully by friendly, knowledgeable and charismatic bartenders Wendy and Mike, it was the perfect combination of rye, sugar, aromatic bitters and style (the recreation of the Cavaliers logo for the cherry and orange peel was icing on the cake.). It was, quite frankly, delicious. The space has an old feel to it, the exposed brick walls and large, heavy dark wood accented by nice lighting and natural light from the front window made the space feel larger than it actually is. The back and side walls had faux windows with scenery and was quite cleverly designed. The bar is large, with ample seating and fronting an excellent selection of draft beers and an amazing selection of bottled and canned beer from the past (black label, for example, which I’ve never actually seen) to present.

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For the entree, I can never resist fresh, raw hand shucked oysters (I call them shuckers). They have a variety of things to put on them, but of course the only way to eat them is naked. Cleaned perfectly, filled with salty briny awesomeness, these were fresh, flavorful and a site for sore eyes — oh we love a good raw bar. Just delicious, a tad pricey, so this isn’t an everyday appetizer, but yummy and nicely unexpected in Amherst.

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After the apps, I had a roasted beet salad. Two types of beets roasted to absolute perfection. Tender and flavorful, a little earthy as you like them, but not mushy. Highly recommend the beets. The entree was a delightful black cod, served over a bed of hand made spinach fettuccine served with olives, crushed tomatoes and a garlic sauce. The fish was cooked absolutely to perfection, light and flavorful, and flaked off the fork with ease — glistening with natural oils and not overly seasoned as to ruin the great taste of the fish itself. Pasta in most restaurants I find they don’t know how to make noodles al dente. These were perfectly prepared, not drowning in sauce but rather allowing the fish and the pasta to brilliantly intermingle and create an amazing texture and taste.

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Overall, what can I say 9 out of 10 or perhaps a 9.5 if we gave out such numbers. Not particularly expensive, not pretentious and incredibly fresh, friendly, vibrant and creative. The drink menu is a masterpiece of creativity and skill, and the food menu is perfectly balanced to please any foodie. HIGHLY recommended, and the best restaurant in Ohio to date.

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As Your Home Services Business Starts the New Year, Five Signs You Need to Outsource Your Marketing

As Your Home Services Business Starts the New Year, Five Signs it’s Time to Outsource Your Marketing

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. After all, who doesn’t want to improve or be more innovative, right? But sometimes I’m reminded of that great cartoon meme where two cavemen are pushing a cart with square wheels. Another caveman walks up to them with a round wheel and says “I can help,” and the two cavemen reply, “No thanks, we’re too busy.”

This mindset, of course is dangerous in business but sadly, quite common. We are so busy doing what we do, we fail oftentimes to take a step back and see areas of opportunity and improvement. It’s the basics and yet the bane of virtually every business development officer who genuinely can look at a prospect and say, we can help! Yet the business simply doesn’t invest the time in seeing if a given solution would actually improve the business. So, to that end, here are five very simple signs that a marketing agency would be of benefit to your organization, because we do believe every business — regardless of size – should at the very least have some type of marketing agency representation and support to either augment or be your marketing team.

  1. You don’t really do a lot of marketing.

This is a very good indicator that you’re either spending too much money on internal staff salaries, or you have folks that likely shouldn’t be doing “marketing” doing “marketing” — such as the business development person, administrative assistant, HR or worse — you. If you average out most agency fees at between $50 – $150/hour (fees vary) it’s pretty simple to gauge how much time is actually being invested in actual marketing activities. Knowing that the average salary of ENTRY LEVEL marketing professionals is about $35,000/annually plus benefits, for most businesses, particularly small ones, agency is simply significantly less expensive while also gaining far more experience and expertise than an in house, entry level professional. So, if your marketing is pretty basic, you just need a few things here and there (perhaps some website updates, some social media work, a press release here and there, some presentations developed, maybe a few ads) agency is likely a far more fiscally sound choice, and most certainly, you’ll get more experience. An agency professional can also assist you in laying out a proactive plan, so instead of knee jerk or reactive work, you can actually endeavor toward the achievement of core business goals.

  1. Your marketing staff seems constantly overwhelmed.

So, on the other side of the coin of the business that does mainly basic marketing activity, the flip side is the internal team that is so busy all the time they are struggling simply to maintain a tactical work flow. And, when large projects come in that need to be completed, an already overwhelmed staff is no longer even treading water. Constantly working late (or overtime) or the overly demanding boss frowning on folks that actually have a life, is the top reason most in house marketing professionals stay at their job for less than 12 months (actually, research shows the average in house person in marketing changes/leaves/gets fired every nine months — that’s bad). And, if you have a team that is constantly working and a fever pace, there’s no time to actually step back and look at ways to improve or update or be strategic — it’s simply get it done and move on to the next task. The big fallacy is that in house teams should be able to do everything, and that having an agency is just another expense. Not true. A good agency is simply there to assist when the work just becomes too much. You don’t need to be on a monthly retainer — call an agency when you need some help on a project or contact basis. Most are happy to help. Use them when you need them, and don’t when you don’t.

  1. You’ve been doing the same old same old, and is there anything else out there?

Well, of course there is! A sure fire sign that you need an agency is when you feel you’re not getting fresh ideas or concepts. Or, your internal team seems to be doing okay, but are generally just pushing the rock up the hill and doing it again tomorrow and the next day. You have good programs. You have good people, but you may just need to interject some fresh ideas or look at some strategically and tactically superior ways to go about something — after all, you stopped using your fax machine didn’t you? And, that VCR has been replaced, right? Just like old technology in your everyday life, there are constantly new things available to marketers to allow them to perform their job more efficiently or do something differently. Good agencies know these tools, work with them and know what would and what probably would not work for your specific business or business challenge. And, look at it this way, an agency doesn’t “sell” solutions so if a given piece of software may work better, the agency can be objective in sharing that — rather than the software salesperson. That objectivity and the ability to put the right pieces together is a tremendous advantage, and you’d be amazed at how an internal team can be energized by some fresh thinking or a new campaign.

  1. Your internal marketing team constantly turns over.

This is and has been a big challenge for business. As mentioned, research shows the average in house marketing professional will work for your company for about nine months — then leave for a number of reasons. Often times, the hiring company simply doesn’t know what it needs when hiring a marketing professional. More times than not, the internal hire discovers the reality of the gig to not quite be what they signed on for. With a good agency (that understands your needs and your business) you have a genuine partner that is objectively there working toward your success (admit it, you can’t say that about every in house hire) and can put together the perfect pieces of the agency for the constantly varying needs of the marketing of a business. Why would you hire a social media professional when this person will likely only work (or should work) on your social media for a couple hours/week. So, pretty soon, the social media specialist is planning events, writing power point presentations, doing new business — oops, you lost another one. Hire what you need, and use what you need when you need it.

  1. And the number one sign? Your numbers are down.

It’s most obvious, yet all too often ignored aspect of marketing. You did benchmark all your important KPIs (Key Performance Indicators) from the previous year and have been reviewing KPI performance each month and each quarter right? And from that review, tweaking and revising work, right? If you look at the myriad of analytics (which you should review with your marketing team at least monthly) look at the trends. Are you media placements going up? Web and social media traffic? Sales numbers and trial establishment? Whatever is critical to the performance of your business, it must be measured and managed. After all, how can you manage something you can’t measure? But gee, my marketing team is so nice and fun, and we did bagel Tuesday yesterday. That’s great, and personality and culture is important, but you have to look at numbers, too. If things are not trending or going the way you wish, it is time to bring in a professional (that understands your type of industry or business) and have them do a quick review. In most instances, I can spot from a mile away areas of opportunity and improvement. How many in house folks will say to you: “Boss, I’m just not doing a very good job for you but I don’t actually know what I’m doing or how I can improve.” That would be none, so it is critical for you and the health of your business to be able to rely upon folks that can objectively advise and provide not only counsel but direction. If you haven’t worked with any agency ever, or in the past two or three years, do yourself a favor and bring one in to at least take a look under the hood. Just like you when you see a doctor or dentist, a little preventative care goes a long way.

 

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AMA NEO Awards Scholarships

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Media Contact:                 Rodger Roeser, The Eisen Agency

OBO: AMA NEO

RRoeser@TheEisenAgency.com

440-695-0817

American Marketing Association Northeast Ohio Chapter Awards Two Scholarships

AMA NEO Awards Baldwin Wallace, Malone University Students

Cleveland, OH – January 19, 2016 –The American Marketing Association Northeast Ohio Chapter (AMA NEO) has awarded two outstanding area students that “exemplify a keen understanding of marketing principles and the strategic application of those principles.” Presented by Avery Dennison, scholarships were awarded to Baldwin Wallace junior Heather Hammond and Malone University junior Marcus Moeller.

Hammond is a resident of Cuyahoga Falls and currently majors in marketing management at Baldwin Wallace. She is also an intern at American Greetings. Upon graduation, she plans to complete a one year MBA program at BW, and hopes to enter to social media marketing field. “I became aware of the scholarship through the BW financial aid office. I believe that my creativity, along with my real world experience, gives me a fresh new insight for business solutions,” Hammond says. “With these funds I will be able to continue my education through Baldwin-Wallace, receiving a bachelor’s and ultimately a master’s degree.”

Moeller hails from Canton and is currently double majoring in business administration and marketing at Malone University. He says that he hopes to end up as a chief marketing officer with a professional sports franchise. “I play varsity football at Malone University, and in general I am a very competitive and driven person,” Moeller says. “I was born and raised in Denmark, and I believe that having been raised in a different culture is a great benefit, and gives me a great foundation for coming up with new and innovative ideas.”

Each year, AMA NEO provides offers these scholarships and interested students can apply each fall at www.AMANEO.com. AMA NEO president Jennifer Norris says, “It’s a privilege that our professional organization is able to give back and invest in the future of our industry. As the leading professional services organization in the marketing industry in Northeast Ohio, we take the cultivation of marketing professionals, both current and future, very seriously and our amazing organization is proud to honor these amazing future professionals.”

About AMA NEO

Founded in 2016 as the merged Cleveland and Akron/Canton AMA Chapters, AMA NEO provides professional development and networking opportunities that serve to assist the growth and success of the Northeast Ohio marketing community. The American Marketing Association is the most relevant force and voice shaping marketing around the world. The professional development organization fosters a community for marketers and academics designed to inspire curiosity, debate and connection, and provides the tools, education and training needed to be more successful.

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Heather Hammond

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Marcus Moeller

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