Tag Archives: the eisen agency

Cleveland Food Tour: L’Albatros

If I had to sum up L’Albatros in one word it would simply be WOW! Or, should I say Le Wow! What an amazing place nestled on Bellflower Avenue in the heart of University Circle. If you’ve been, you know how awesomely awesome this place is — if you haven’t, do yourself a favor a book a trip to University Circle to see the art museum and have lunch or dinner at this rustic French “cafe.”

Now, before you go all foo foo on me, just because it’s French doesn’t mean it’s pompous or overly stuffy. In fact, just the opposite. Beautiful rustic charm as you walk in, you’re greeted by the kitchen staff on your right (all open) and a hostess in front of you, and the bar to your left (which also has some seating and a chef’s table — tres cool). You walk through the bar to the main seating which features large windows, brick walls and a very large and beautiful fireplace as the centerpiece on the far back wall. It’s almost as if you walked into an old home in the French countryside. And of course the menu featured what you may expect in a French restaurant, and this was, by far, one of the most extensive wine lists this reviewer has seen in some time (and several choices above the $400/bottle range if that’s your thing.). I opted for a gorgeous Bordeaux that paired absolutely perfectly with the entree selections: a chicken confit and a tiger shrimp over fettucini.

img_0253 img_0252

The chicken confit (preferred over duck as it’s less fatty and gamey) was beautifully prepared and served over spaetzel, a treat one doesn’t often get with chicken. It was layered with complex flavors enhanced by, I believe, finely shredded brussel sprouts. The chicken was amazingly moist and fell right off the bone, making for a perfect mouthful with the spaetzel combination. Flaky, moist and delicious.

The tiger shrimp, while the “hero” of the dish was outshined by the just exceptional pasta. It was clearly handmade and perhaps as fresh as made to order pasta, cooked perfectly al dente. Without question, it’s the best pasta I’ve ever had at a restaurant, most always they drown it in heavy sauce or it’s just mushy — this was flavorful, had a great texture, and the sauce may have been made by God’s hands. It was almost a “broth” that coated the pasta and shrimp with an amazing flavor enhanced most definitely in this case, by roasted brussel sprouts. The shrimp was meaty and large, and the five tiger prawns that came with the dish were more than enough to eat.

Now, for dessert, what could possibly be better than…..fresh hand shucked oysters!

img_0265 as i am a true sucker for the shuckers, I had to get them. Shucked right then and there, these were as fresh as a naughty toddler in kindergarten. Briney deliciousness, garnished and served perfectly and paired with a beautiful Dortmunder Gold. Six to a plate, though you can also order 12. The best part of this luncheon/dinner excursion was, of all things, the price. I couldn’t believe how affordable this was (it was no more expensive than going to an Applebee’s, for instance). I couldn’t believe the prices, and I say that in a good way — I actually thought they could have charged double (and I’ve seen it for more, with less quality). The place is a fantastic value. The service staff was knowledgeable and engaging, prompt and smiling. They got a good tip (thank you Audrey and Liz!). This place is spectacular. A perfect date place without breaking the bank, and you can (and should) try something you’ve never had before. I can’t wait to go back. Five Stars all the way! Mon Dieu!

 

 

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USO Central and Southern Ohio to Host Gala in Columbus March 4

For Release

 

Media Contact  Rodger Roeser, The Eisen Agency

RRoeser@TheEisenAgency.com

440-695-0817

 

Twitter@EisenHotNews

 

USO Gala Celebration Set for Columbus March 4

‘A Salute to Service’ to Honor Military, Donors and Volunteers

 

Columbus, OH – February 20, 2017 – The USO of Central and Southern Ohio will host ‘A Salute to Service’ on Saturday, March 4 at the Pinnacle Golf Club in Grove City. The event honors the brave women and men in the military, as well as USO donors, whose generosity enabled the group to serve 117,000 Ohio service members and their families in 2016.  The black tie/military dress event begins at 6 p.m. with a cocktail reception, and the presentation of colors at 7 p.m. followed by dinner. Entertainment includes a Bob Hope impersonator, and keynote speaker, retired Brigadier General Jeff Foley.

 

USO-CSO executive director Sherry Ems said the event also salutes its volunteers, who donate their time, talent and treasure to help us keep our military connected. And, is also a key fundraiser to support programs and help bring awareness to the USO-CSO and the work done in support of military members and their families.  “Of major importance is that the USO-CSO does not just take care of the person in uniform, but also ensures that their families at home are taken care of as well,” Ems explained.“ We are constantly reminded by the military that they are able to successfully carry on their mission, knowing their loved ones are being taken care of while they serve our country.”

 

HER Realtors, along with special posthumous recognition to HER realtor Sherol Sexton, will be awarded the 2017 Joe Wells Patriot Award for their work over the years in collecting toys for military children.

 

About USO-CSO

 

The USO of Central Ohio is a private, nonprofit organization whose mission is to support troops in a 65 county area in central and southern Ohio, Northern Kentucky and West Virginia. We provide morale, welfare and recreation-type services to our men and women in uniform and their families. More information can be accessed at www.USOCSO.org.

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Agency Advantage Series: More Experience, Less Overhead

Agency Advantage Series

By Rodger Roeser, CEO, The Eisen Agency

 

In our six part series that explains the many benefits of working with an agency rather than increasing overhead and staff in house to handle non-core, marketing related duties, we aim to educate businesses and brands, both large and small, as to the many advantages of having agency representation. Over the past decade, we have seen a fairly significant shift in businesses hiring more and more internal staff, verses outsourcing these tasks to an agency.

And, while we understand and appreciate why it may seem attractive to house all these folks internally, this series seeks to debunk a number of myths of internal placement, and give business owners and in house marketing executives a viable, and in our opinion better, alternative to additional internal hiring and the time and effort of that practice. The key to each of these is having a good, solid and trustworthy agency that fits and understands your business – not a vendor, but a trusted and valued partner in success.

 

  1. More Experience, Lower Cost

What if your business could hire someone for literally any marketing position you have available, and you would be accessing or working with someone that has 20 + years of experience? No matter which piece of the puzzle you feel you need, you would get executive level, senior level experience, expertise and know how. And, accessing that level of expertise would actually be tens of thousands of dollars LESS than the average entry level salary of a marketing person. Does that sound too good to be true? Absolutely not, that’s how an agency partnership works.

Hiring a firm gives you access to a vast group of the right professionals that in many cases, have decades of experience each. And the right firm will afford you access to this level of experience, yet it’s still significantly less cost than adding even entry level staff internally – which is about $30K annually plus benefits. So, hiring an agency, you CAN afford to hire experienced, expert people to manage and execute marketing tasks.

In addition, there are no benefits to have to pay out. No sick days, no office supplies and a host of other benefits typically offered by businesses that make low salaries add up. And, if you’re looking for senior level expertise and experience, $30K/annually isn’t going to cut it – now you can expect to pay on average $70K for director level and into six figures for executive level. You can have executive level for less than the price of entry level when you work with the right agency partner. And, when you don’t need that level of expertise, the agency has entry, junior, and mid-level practitioners each with expertise in varied areas of marketing.

No ONE person is going to possess all of the key and core expertise you need (not to mention, there’s only so much time in the week), and continuing to hire more and more folks as the marketing industry continues to get even more specialized is, very simply, not a good investment. With the right agency, clients pay for exactly what they need. Salaries and increasing overhead are a killer for businesses, which is why in most cases, when cuts are made those cuts are made to the marketing staff and marketing budgets. And, as if this weren’t enough, the average internal marketing person is actually working on productive core marketing activities slightly less than 50 percent of the time, so even that entry level practitioner that is costing $30K is actually only working the equivalent of $15K.

At the very least, you owe it to your business to consider outsourcing marketing and marketing communications activities – not just for big ideas or big projects, but rather for the day to day marketing of your business. In most cases, the cost savings are significant, and the ability to afford exception talent is within your grasp.

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Own a Spa or Salon? How about some marketing tips from the pros to help spur growth in 2017?

Proud to be featured in FitSmallBusiness today sharing sound marketing ideas and tips for a spa and salon owner: http://fitsmallbusiness.com/spa-marketing-ideas/

 

 

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Five Signs Your Health Care Practice Needs to Outsource Your Marketing

As Your Healthcare Practice Approaches Year End, Something You May Be Doing In House is Hurting Your Practice

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. After all, who doesn’t want to improve or be more innovative, right? But sometimes I’m reminded of that great cartoon meme where two cavemen are pushing a cart with square wheels. Another caveman walks up to them with a round wheel and says “I can help,” and the two cavemen reply, “No thanks, we’re too busy.”

This mindset, of course is dangerous in business but sadly, quite common. We are so busy doing what we do we fail oftentimes to take a step back and see areas of opportunity and improvement. It’s the basics and yet the bane of virtually every business development officer who genuinely can look at a prospect and say, we can help! Yet the business simply doesn’t invest the time in seeing if a given solution would actually improve the business. So, to that end, here are five very simple signs that a marketing agency would be of benefit to your organization, because we do believe every business — regardless of size – should at the very least have some type of marketing agency representation and support to either augment or be your marketing team.

  1. You don’t really do a lot of marketing.

This is a very good indicator that you’re either spending too much money on internal staff salaries, or you have folks that likely shouldn’t be doing “marketing” doing “marketing” — such as the business development person, administrative assistant, HR or worse — you. If you average out most agency fees at between $50 – $150/hour (fees vary) it’s pretty simple to gauge how much time is actually being invested in actual marketing activities. Knowing that the average salary of ENTRY LEVEL marketing professionals is about $35,000/annually plus benefits, for most businesses, particularly small ones, agency is simply significantly less expensive while also gaining far more experience and expertise than an in house, entry level professional. So, if your marketing is pretty basic, you just need a few things here and there (perhaps some website updates, some social media work, a press release here and there, some presentations developed, maybe a few ads) agency is likely a far more fiscally sound choice, and most certainly, you’ll get more experience. An agency professional can also assist you in laying out a proactive plan, so instead of knee jerk or reactive work, you can actually endeavor toward the achievement of core business goals.

  1. Your marketing staff seems constantly overwhelmed.

So, on the other side of the coin of the business that does mainly basic marketing activity, the flip side is the internal team that is so busy all the time they are struggling simply to maintain a tactical work flow. And, when large projects come in that need to be completed, an already overwhelmed staff is no longer even treading water. Constantly working late (or overtime) or the overly demanding boss frowning on folks that actually have a life, is the top reason most in house marketing professionals stay at their job for less than 12 months (actually, research shows the average in house person in marketing changes/leaves/gets fired every nine months — that’s bad). And, if you have a team that is constantly working and a fever pace, there’s no time to actually step back and look at ways to improve or update or be strategic — it’s simply get it done and move on to the next task. The big fallacy is that in house teams should be able to do everything, and that having an agency is just another expense. Not true. A good agency is simply there to assist when the work just becomes too much. You don’t need to be on a monthly retainer — call an agency when you need some help on a project or contact basis. Most are happy to help. Use them when you need them, and don’t when you don’t.

  1. You’ve been doing the same old same old, and is there anything else out there?

Well, of course there is! A sure fire sign that you need an agency is when you feel you’re not getting fresh ideas or concepts. Or, your internal team seems to be doing okay, but are generally just pushing the rock up the hill and doing it again tomorrow and the next day. You have good programs. You have good people, but you may just need to interject some fresh ideas or look at some strategically and tactically superior ways to go about something — after all, you stopped using your fax machine didn’t you? And, that VCR has been replaced, right? Just like old technology in your everyday life, there are constantly new things available to marketers to allow them to perform their job more efficiently or do something differently. Good agencies know these tools, work with them and know what would and what probably would not work for your specific business or business challenge. And, look at it this way, an agency doesn’t “sell” solutions so if a given piece of software may work better, the agency can be objective in sharing that — rather than the software salesperson. That objectivity and the ability to put the right pieces together is a tremendous advantage, and you’d be amazed at how an internal team can be energized by some fresh thinking or a new campaign.

  1. Your internal marketing team constantly turns over.

This is and has been a big challenge for business. As mentioned, research shows the average in house marketing professional will work for your company for about nine months — then leave for a number of reasons. Often times, the hiring company simply doesn’t know what it needs when hiring a marketing professional. More times than not, the internal hire discovers the reality of the gig to not quite be what they signed on for. With a good agency (that understands your needs and your business) you have a genuine partner that is objectively there working toward your success (admit it, you can’t say that about every in house hire) and can put together the perfect pieces of the agency for the constantly varying needs of the marketing of a business. Why would you hire a social media professional when this person will likely only work (or should work) on your social media for a couple hours/week. So, pretty soon, the social media specialist is planning events, writing power point presentations, doing new business — oops, you lost another one. Hire what you need, and use what you need when you need it.

  1. And the number one sign? Your numbers are down.

It’s most obvious, yet all too often ignored aspect of marketing. You did benchmark all your important KPIs (Key Performance Indicators) from the previous year and have been reviewing KPI performance each month and each quarter right? And from that review, tweaking and revising work, right? If you look at the myriad of analytics (which you should review with your marketing team at least monthly) look at the trends. Are you media placements going up? Web and social media traffic? Sales numbers and trial establishment? Whatever is critical to the performance of your business, it must be measured and managed. After all, how can you manage something you can’t measure? But gee, my marketing team is so nice and fun, and we did bagel Tuesday yesterday. That’s great, and personality and culture is important, but you have to look at numbers, too. If things are not trending or going the way you wish, it is time to bring in a professional (that understands your type of industry or business) and have them do a quick review. In most instances, I can spot from a mile away areas of opportunity and improvement. How many in house folks will say to you: “Boss, I’m just not doing a very good job for you but I don’t actually know what I’m doing or how I can improve.” That would be none, so it is critical for you and the health of your business to be able to rely upon folks that can objectively advise and provide not only counsel but direction. If you haven’t work with any agency ever, or in the past two or three years, do yourself a favor and bring one in to at least take a look under the hood. Just like you when you see a doctor or dentist, a little preventative care goes a long way.

 

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Boss of an Tech Firm? You want clients to outsource to you, but what you are doing in house may be hurting your business.

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. After all, who doesn’t want to improve or be more innovative, right? But sometimes I’m reminded of that great cartoon meme where two cavemen are pushing a cart with square wheels. Another caveman walks up to them with a round wheel and says “I can help,” and the two cavemen reply, “No thanks, we’re too busy.”

This mindset, of course is dangerous in business but sadly, quite common. We are so busy doing what we do we fail oftentimes to take a step back and see areas of opportunity and improvement. It’s the basics and yet the bane of virtually every business development officer who genuinely can look at a prospect and say, we can help! Yet the business simply doesn’t invest the time in seeing if a given solution would actually improve the business. So, to that end, here are five very simple signs that a marketing agency would be of benefit to your organization, because we do believe every business — regardless of size – should at the very least have some type of marketing agency representation and support to either augment or be your marketing team.

  1. You don’t really do a lot of marketing.

This is a very good indicator that you’re either spending too much money on internal staff salaries, or you have folks that likely shouldn’t be doing “marketing” doing “marketing” — such as the business development person, administrative assistant, HR or worse — you. If you average out most agency fees at between $50 – $150/hour (fees vary) it’s pretty simple to gauge how much time is actually being invested in actual marketing activities. Knowing that the average salary of ENTRY LEVEL marketing professionals is about $35,000/annually plus benefits, for most businesses, particularly small ones, agency is simply significantly less expensive while also gaining far more experience and expertise than an in house, entry level professional. So, if your marketing is pretty basic, you just need a few things here and there (perhaps some website updates, some social media work, a press release here and there, some presentations developed, maybe a few ads) agency is likely a far more fiscally sound choice, and most certainly, you’ll get more experience. An agency professional can also assist you in laying out a proactive plan, so instead of knee jerk or reactive work, you can actually endeavor toward the achievement of core business goals.

  1. Your marketing staff seems constantly overwhelmed.

So, on the other side of the coin of the business that does mainly basic marketing activity, the flip side is the internal team that is so busy all the time they are struggling simply to maintain a tactical work flow. And, when large projects come in that need to be completed, an already overwhelmed staff is no longer even treading water. Constantly working late (or overtime) or the overly demanding boss frowning on folks that actually have a life, is the top reason most in house marketing professionals stay at their job for less than 12 months (actually, research shows the average in house person in marketing changes/leaves/gets fired every nine months — that’s bad). And, if you have a team that is constantly working and a fever pace, there’s no time to actually step back and look at ways to improve or update or be strategic — it’s simply get it done and move on to the next task. The big fallacy is that in house teams should be able to do everything, and that having an agency is just another expense. Not true. A good agency is simply there to assist when the work just becomes too much. You don’t need to be on a monthly retainer — call an agency when you need some help on a project or contact basis. Most are happy to help. Use them when you need them, and don’t when you don’t.

  1. You’ve been doing the same old same old, and is there anything else out there?

Well, of course there is! A sure fire sign that you need an agency is when you feel you’re not getting fresh ideas or concepts. Or, your internal team seems to be doing okay, but are generally just pushing the rock up the hill and doing it again tomorrow and the next day. You have good programs. You have good people, but you may just need to interject some fresh ideas or look at some strategically and tactically superior ways to go about something — after all, you stopped using your fax machine didn’t you? And, that VCR has been replaced, right? Just like old technology in your everyday life, there are constantly new things available to marketers to allow them to perform their job more efficiently or do something differently. Good agencies know these tools, work with them and know what would and what probably would not work for your specific business or business challenge. And, look at it this way, an agency doesn’t “sell” solutions so if a given piece of software may work better, the agency can be objective in sharing that — rather than the software salesperson. That objectivity and the ability to put the right pieces together is a tremendous advantage, and you’d be amazed at how an internal team can be energized by some fresh thinking or a new campaign.

  1. Your internal marketing team constantly turns over.

This is and has been a big challenge for business. As mentioned, research shows the average in house marketing professional will work for your company for about nine months — then leave for a number of reasons. Often times, the hiring company simply doesn’t know what it needs when hiring a marketing professional. More times than not, the internal hire discovers the reality of the gig to not quite be what they signed on for. With a good agency (that understands your needs and your business) you have a genuine partner that is objectively there working toward your success (admit it, you can’t say that about every in house hire) and can put together the perfect pieces of the agency for the constantly varying needs of the marketing of a business. Why would you hire a social media professional when this person will likely only work (or should work) on your social media for a couple hours/week. So, pretty soon, the social media specialist is planning events, writing power point presentations, doing new business — oops, you lost another one. Hire what you need, and use what you need when you need it.

  1. And the number one sign? Your numbers are down.

It’s most obvious, yet all too often ignored aspect of marketing. You did benchmark all your important KPIs (Key Performance Indicators) from the previous year and have been reviewing KPI performance each month and each quarter right? And from that review, tweaking and revising work, right? If you look at the myriad of analytics (which you should review with your marketing team at least monthly) look at the trends. Are you media placements going up? Web and social media traffic? Sales numbers and trial establishment? Whatever is critical to the performance of your business, it must be measured and managed. After all, how can you manage something you can’t measure? But gee, my marketing team is so nice and fun, and we did bagel Tuesday yesterday. That’s great, and personality and culture is important, but you have to look at numbers, too. If things are not trending or going the way you wish, it is time to bring in a professional (that understands your type of industry or business) and have them do a quick review. In most instances, I can spot from a mile away areas of opportunity and improvement. How many in house folks will say to you: “Boss, I’m just not doing a very good job for you but I don’t actually know what I’m doing or how I can improve.” That would be none, so it is critical for you and the health of your business to be able to rely upon folks that can objectively advise and provide not only counsel but direction. If you haven’t worked with any agency ever, or in the past two or three years, do yourself a favor and bring one in to at least take a look under the hood. Just like you when you see a doctor or dentist, a little preventative care goes a long way.

 

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Cleveland Restaurant Tour: Pier W

In our continuing saga of finding great restaurants throughout Greater Cleveland (and Greater Cincinnati) every now and again you have one that simply blows your mind — this was one of those occasions. While we’ve certainly  heard good things about Lakewood’s Pier W restaurant, until you experience it for yourself, the written word is a poor substitute — but we’ll try.

Walking in from the ample free parking, you’re greeted by a blue awning walkway into what appears to be a very, very small building. It’s almost as if you’re walking the red carpet to a private club. To your right is the patio seating and in front of you is the one floor down staircase that leads to the restaurant lobby complete with massive saltwater fish tank, and behind it, one of the finest wine rooms/wine selections I have personally ever seen. The bar, which was rather small relatively, was also quite exclusive as it was roped off. For every patron that left, another could be let in. The bar was fully stocked with every high end drink you can imagine, and they had several signature cocktails of their own creation, including the highly recommended Pier W drink.

Now, the view is worth going alone as you literally are peering out into the expanse of Lake Erie and to your right is the beautiful Cleveland skyline that so many folks, particularly visitors to the city, never see — from the Harbor Side. It’s breathtaking, since on this day it was sunny and clear, you could see all the way to the lake’s horizon and the curvature of the Earth. Did I mention the view was breathtaking?

Upon being seated, we were greeted by attentive and knowledgeable staff that shared special selections and explained the truly expansive menu. While pricey (dinner with drinks will cost  you $200) I have to say it was worth every nickel and I look forward to going again and again to try more selections. Now, i’m a sucker for raw oysters on the half shell and these did not disappoint. Beautifully presented and cleaned, the sampler of three types was the perfect into to a surf and turf dinner that is, without question, the best I have ever had — anywhere. Ever. The other appetizer was a scallop ceviche, again, flavorful, moist and powerful.

 

The surf and turf was standard filet (rare) and a beautiful lobster tail — again cooked to perfection and served with a twice baked mash and asparagus. The other entree was almost a “deconstructed” shepherd’s pie, with a garlic truffle mash as the bed to a glazed carrot and roast with a wine redux sauce — both melted in your mouth and were bursting with flavor. Perfectly combined and prepared with confidence. It was a sight for the eyes and a feast for the palette. All in all, if you’re looking for the perfect place to celebrate a victory, milestone or event in your life, this is the place to do it. 10 out of 10 and highly unconditionally recommended.

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