Tag Archives: Northern Kentucky

Munch with Eisen

At Keystone Bar and Grill 

By Alix Smyth

Two staples of my childhood come together at Keystone: Mac and Cheese and good music. It’s hard to imagine that Keystone could serve mediocre food with these two glorious things melting together. Unfortunately, my taste buds were served disappointment when I ordered the Chicken Pesto sandwich.

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Luckily, Randi, our VP here at Eisen was generous enough to let me try her B.B. King Mac and Cheese dish. As I munched on the BBQ, chicken, and bacon Mac and Cheese (yes I said bacon) I instantly regretted ordering my bland chicken sandwich. The B.B. King Mac and Cheese is tangy, smooth, and laden with complimentary textures of bacon, melted cheese, and noodles all nestled in a personalized cast iron skillet. Perfect comfort food that could cure even B.B. King’s blues.

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Yes, I made a rookie mistake by not ordering one of Keystone’s creatively named Mac and cheese dishes, but next time I plan for my taste buds to be rocking out to the Fleetwood Mac, Mac and Cheese.

Overall Restaurant Ratings

Food: 7

Atmosphere: 7

Service: 7

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BRINK Needs Community Input

For Immediate Release

Media Contact Rodger Roeser
The Eisen Agency
RRoeser@TheEisenAgency.com
859.291.4302

Twitter @ EisenHotNews

BRINK Innovation Conference Seeks Area Business, Community Input
Chamber Innovation Summit Offers Hands On Learning Experience

Newport, KY — October 14, 2010 – In preparation for the Northern Kentucky Chamber’s BRINK Innovation Conference on Wednesday, November 17, the chamber is asking business leaders and community organizations to submit their most pressing issues to act as idea starters and case studies for the breakout sessions at BRINK. The BRINK conference will be held at the Northern Kentucky Convention Center in Covington from 7:30 a.m. – 6 p.m. and will bring together a host of innovation experts, business executives, organizational leaders and entrepreneurs from throughout the region.

Simply send the case study ideas to Kelly Jones at kjones@nkychamber.com by October 27, 2010. Everyone who submits and idea will receive one free ticket for each case study idea submitted that is utilized at the conference, a $125 value.

In the afternoon breakout sessions, attendees will have the opportunity to be directly involved in solving some of the community’s hottest issues. This unique hands-on learning experience will give them the opportunity to test what they have learned from morning speaker Dr. Drew Boyd and apply it to the community they call home. Areas of focus include talent attraction and retention, innovation, developing entrepreneurship, community design and civic engagement.

About BRINK

The Northern Kentucky Chamber of Commerce has announced the creation of the First Annual Innovation Conference, BRINK. BRINK will inspire, but more importantly, it will teach participants innovation tools in the morning and in the afternoon they will use those tools to develop solutions to community issues. Dr. Drew Boyd and Thomas D. Kuczmarski will be speaking and taking even the most uncreative minds through the creative process with innovation as the driver.

Tickets for BRINK are available for only $125 per person at http://www.NKYChamber.com/BRINK or by calling the chamber at 859.578.8800.

About Keynote Speaker Thomas D. Kuczmarski

Thomas D. Kuczmarski, founder, senior partner and president of Kuczmarski & Associates, is a nationally recognized expert in the innovation of new products and services. Over the course of his career he has helped hundreds of clients, ranging from small businesses to Fortune 100 corporations, learn to systematically unlock the value of innovation. The author of five books and many articles, Mr. Kuczmarski has also taught product and service innovation at Northwestern University’s Kellogg Graduate School of Management for 30 years. His executive education courses at the Kellogg School attract students from around the world.

Mr. Kuczmarski is founder of the Chicago Innovation Awards, which recognize each year the most innovative new products and services developed in the upper Midwest. The awards, which are endorsed by every major business association in the Chicago region, showcase of the creative spirit of America’s heartland.

Mr. Kuczmarski is the author of five books. Apples are Square: Thinking Differently about Leadership (Kaplan), co-authored with Dr. Susan Smith Kuczmarski and published in 2007, explores the qualities of the ideal leader and how to build those qualities into one’s own career. Innovating the Corporation (NTC/Contemporary Publishing Group) reveals the seven steps for achieving growth through innovation. Managing New Products (Book Ends Publishing), now in its third edition, is endorsed by the American Marketing Association and widely regarded as one of the most comprehensive treatises on the development of new products. Values-Based Leadership: Rebuilding Employee Commitment, Productivity and Performance (Prentice-Hall) was also co-authored with Dr. Susan Smith Kuczmarski. His book Innovation was co-published by NTC/Contemporary Publishing Group and the American Marketing Association.

About Drew Boyd

Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of persuasion, innovation, and social media. He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Boyd retired from Johnson & Johnson in 2010 after a seventeen year career in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, product innovation, and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.

Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.

Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He was top Minuteman III Crew Commander in the “Top Gun” competition in 1980.

Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.

Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. In 2008, Drew joined an elite group of trainers credentialed as a Cialdini Method Certified Trainer (CMCT).

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Cincinnati Investor & Public Relations Expert to Speak in Northern Kentucky

For Immediate Release

Media Contact:                 Kelly Gadd

The Eisen Agency

Kelly@TheEisenAgency.com

859.291.4302

Twitter @ EisenHotNews

Facebook @ The Eisen Agency

Cincinnati Investor and Public Relations Agency Chief to Address NKY Chamber Event

Eisen Agency President Rodger Roeser to Help Kickstart Greater Cincinnati Businesses

Newport, KY — October 4, 2010 Only 39 percent of all businesses ever show a profit over the lifetime of the business. And, according to new research from Greater Cincinnati’s largest and highest nationally rated public relations firm, The Eisen Agency, the main reason is simple: failing to have either a strategic plan or have the ability to execute one. The Eisen Agency president Rodger Roeser is the guest speaker at the next “Hot Topics & Cool Tools” on October 21 from 3:30 p.m. – 5 p.m. at the Drawbridge Inn in Fort Thomas.

The cost is $15 for members and $25 for non members, who may register at www.nkychamber.com.

Roeser says the secret to success of any sized business or organization is that they have a workable plan, and are able to dedicate the time and resources needed to execute it to achieve desired outcomes. During the presentation, the nationally renown marketing expert will share with attendees’ specific strategies, concepts and tactics in developing comprehensive marketing plans that will produce results and give any organization a competitive advantage.

“If you’re looking to build, brand, grow, or protect your business, it starts with a good plan,” Roeser says. “And, if you’re not aware of all the options you have or which direction to go, you’re just a rowboat in the middle of the ocean – and chances are your business is not going to survive. Think of this program as a big luxury cruise ship coming along to pick you up.”

About The Eisen Agency

The Eisen Agency is one of the largest and highest rated investor and public relations firm in the United States. The privately owned firm is headquartered in Greater Cincinnati and works with a variety of clientele to develop and manage comprehensive and fully integrated marketing and marketing communications programs. More information can be accessed at www.TheEisenAgency.com.

About The Speaker

Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school  students seeking to enter a career in journalism or public relations.

Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast “That Marketing Show,” and the host of online webside series Business Focus.

About Hot Topics & Cool Tools

Brought to you by the Northern Kentucky Chamber of Commerce, the program is designed to help businesses stay on top of the ‘hottest’ marketing topics and the ‘coolest’ new tools for growing a business in this new interactive style program.  Attendees will hear from a wide array of local businesses that are using new technologies and techniques to reach customers in highly creative, innovative ways.

Spend 90 minutes a month with a focus on marketing, public relations, sales, internet strategies, networking and other hot topics that will “cook-up” new customers. The time includes 30 minutes of cool networking at the Chamber Café where “enjoying a cool beverage” could mean landing a new account.

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NKY Chamber Announces BRINK Innovation Conference

For Immediate Release

Media Contact Rodger Roeser
The Eisen Agency
RRoeser@TheEisenAgency.com
859.291.4302

Twitter @ EisenHotNews

NKY Chamber Announces BRINK Innovation Conference
Northern Kentucky Takes Lead in Fostering Innovation, Entrepreneurs

Newport, KY — September 16, 2010 – The Northern Kentucky Chamber of Commerce today announces the creation of the First Annual Tri-State Innovation Conference – BRINK – the point at which something is likely to begin. This conference will bring together business and organizational leaders from across the region to create a groundswell of creativity, innovation and excellence.

The event will be held Wednesday, November 17th at the Northern Kentucky Convention Center in Covington. To register or to access more information, go to nkychamber.com/brink. The chamber says it expects upwards of 300 attendees for the event, which is open to everyone, particularly business and organizational leaders, who seek to become more innovative in their practices.

BRINK, which has been in the planning stages since early 2010, will bring together a host of innovation experts, business executives, organizational leaders and entrepreneurs from throughout the region. BRINK is chaired by Mackey McNeill, president and CEO of wealth management firm Mackey Advisors.

“We have a long, proud history of innovation, of fostering the entrepreneurial spirit – of introducing new ideas, new products and new services that make positive impacts and positive strides to our collective communities,” McNeill, who founded the chamber’s ‘Success Awards’ said. “The leadership of this region is proud that Greater Cincinnati has been recognized as a hub of innovation. We need look no further than many of the businesses, leaders and inspirational individuals and organizations that make the Tri-State a remarkable place to live, to work and to be extraordinary.”

McNeill add that she believes we will see more change in the next 10 years than the last 100, calling change, “the new normal. Businesses and organizations with either innovate or they will die.”

The event features University of Cincinnati innovation expert Drew Boyd who will kick off the program by “Teaching the Innovation Process.” BRINK will be highlighted by keynote speaker Thomas D. Kuczmarski, founder, senior partner and president of Kuczmarski & Associates – a nationally renown expert on “how to’s and why to’s” in strategic business innovation. There will be 10 breakout sessions available, as well as specific hands on workshops for participants who can actually learn how to be more innovative, and how create the conditions that foster innovation.

“In the immortal words of Thomas Edison, greatness is achieved through 1 percent inspiration and 99 percent perspiration – and this event says that we are getting to work and that we are taking the steps necessary to give this economy and this region a jumpstart,” Kuscmarksi said. “Innovation breeds business. Business breeds jobs – and it takes leadership and vision – leadership and vision that each and every one of us possesses. It is our job to foster that innovation, to make it a priority and to help every business or organization that wants to think smarter, work better and drive the future, rather than sit idly by and be acted upon – we choose to act.”’

Tickets for BRINK are available for only $125 per person at http://www.NKYChamber.com/BRINK or by calling the chamber at 859.578.8800.

About Keynote Speaker Thomas D. Kuczmarski

Thomas D. Kuczmarski, founder, senior partner and president of Kuczmarski & Associates, is a nationally recognized expert in the innovation of new products and services. Over the course of his career he has helped hundreds of clients, ranging from small businesses to Fortune 100 corporations, learn to systematically unlock the value of innovation. The author of five books and many articles, Mr. Kuczmarski has also taught product and service innovation at Northwestern University’s Kellogg Graduate School of Management for 30 years. His executive education courses at the Kellogg School attract students from around the world.

Mr. Kuczmarski is founder of the Chicago Innovation Awards, which recognize each year the most innovative new products and services developed in the upper Midwest. The awards, which are endorsed by every major business association in the Chicago region, showcase of the creative spirit of America’s heartland.

Mr. Kuczmarski is the author of five books. Apples are Square: Thinking Differently about Leadership (Kaplan), co-authored with Dr. Susan Smith Kuczmarski and published in 2007, explores the qualities of the ideal leader and how to build those qualities into one’s own career. Innovating the Corporation (NTC/Contemporary Publishing Group) reveals the seven steps for achieving growth through innovation. Managing New Products (Book Ends Publishing), now in its third edition, is endorsed by the American Marketing Association and widely regarded as one of the most comprehensive treatises on the development of new products. Values-Based Leadership: Rebuilding Employee Commitment, Productivity and Performance (Prentice-Hall) was also co-authored with Dr. Susan Smith Kuczmarski. His book Innovation was co-published by NTC/Contemporary Publishing Group and the American Marketing Association.

About Drew Boyd

Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of persuasion, innovation, and social media. He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Boyd retired from Johnson & Johnson in 2010 after a seventeen year career in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, product innovation, and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.

Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.

Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He was top Minuteman III Crew Commander in the “Top Gun” competition in 1980.

Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.

Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. In 2008, Drew joined an elite group of trainers credentialed as a Cialdini Method Certified Trainer (CMCT).

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