Tag Archives: non profit PR

For Small Non-Profit, Agency Partner Helps Cast a Wider Net


An Eisen Case StudyHeimlich Heroes 072

Many small non-profits lack the internal resources needed to accomplish all of the organization’s PR and marketing goals. That was the case for Heimlich Heroes,™ an interactive, educational program, designed for kids ages seven and older. The program teaches students the signs of choking, ways to prevent or minimize the risk of choking, and how and when to respond with the Heimlich Maneuver.

“As a young, small non-profit, we did not have the internal resources needed to put out press releases or pitch articles and media interviews to our markets across the country,” said Terri Huntington, Heimlich Heroes Program Manager. “We were doing some initiatives locally, but needed help reaching the broader audience.”

Heimlich Heroes, a Deaconess initiative, partnered with The Eisen Agency to assist with strategic planning, national public relations efforts, proactive media outreach and content development.

As Heimlich Heroes experienced, one of the many benefits of partnering with an agency is that agencies generally have the tools, experience, expertise and people to meet the variety of needs presented by the client. This can be especially true of a non-profit organization that may not have the necessary internal staff or funds.

“Eisen’s expertise and resources focus on public relations, a very specialized marketing niche,” said Huntington. “With an agency on board, we get a broader creative perspective, and they think outside of our boxes. A team that communicates and works well together is always stronger than the individual.”

Heimlich Heroes has been working with The Eisen Agency for more than two years. With collaborative efforts, the expanded visibility has increased the demand for this unique training program by more than 2,000% in that time.

In addition, overall visibility for Heimlich Heroes has increased from two to 47 states.

Leave a comment

Filed under Uncategorized

Cincinnati’s Premier PR Firm Selects 2014 Grant Recipients


For Release

Media Contact:Samantha Feck

                                The Eisen Agency



Premier Greater Cincinnati PR Firm Selects 2014 Grant Recipients

The Eisen Agency Selects Operation: Outreach Winners

Cincinnati, OH – February 11, 2014 – After nearly 200 applications and in person reviews with key non-profit leaders, Cincinnati’s premier marketing and public relations firm The Eisen Agency has selected its 2014 Operation: Outreach recipients. Each non-profit organization will receive comprehensive marketing and marketing communications expertise from the professionals at The Eisen Agency, including such services as brand development, website and online development, media relations, social media, event support and creative.

The winners are: The Alzheimer’s Association, A Caring Place, The First Tee of Greater Miami Valley, Give Hope, S.T.A.Y. (Services to Adults and Youth), and Covington Partners.

“We are honored and humbled to be in a successful position where we can give of our time and talent to help these amazing groups do what they do best and focus on helping make our city, our community and our region a wonderful place to live and work,” The Eisen Agency CEO Rodger Roeser says. “Our firm is committed to working with organizations that make a meaningful, positive difference in our region, and we are excited to deliver expertise that will help these organizations stand out and to share their message about the great work they do.”

About The Eisen Agency

The Eisen Agency is Greater Cincinnati’s premier marketing and public relations agency, offering comprehensive marketing communications services to top professional services businesses and organizations across the region and throughout the country. More information can be accessed at www.TheEisenAgency.com.

Leave a comment

Filed under business, cincinnati business, digital media, marketing and sales, media relations, NKY Business, public relations, social media, website development

Leading Cincinnati PR & Marketing Firm Unveils Operation Outreach 2013 to Help Non Profits

Proud to officially announce the launch of Operation: Outreach 2013 where The Eisen Agency provides PRO BONO marketing, advertising, PR and interactive support to local non profit groups. If you represent a non profit and would like to compete for the grant, email us at Info@TheEisenAgency.com and tell us more about you and how we can help. Our first announced selection of 2013 is the Boone County Animal Shelter: https://www.facebook.com/BooneCoAnimalShelter

Leave a comment

Filed under Uncategorized