Tag Archives: business development

As Your Home Services Business Starts the New Year, Five Signs You Need to Outsource Your Marketing

As Your Home Services Business Starts the New Year, Five Signs it’s Time to Outsource Your Marketing

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. After all, who doesn’t want to improve or be more innovative, right? But sometimes I’m reminded of that great cartoon meme where two cavemen are pushing a cart with square wheels. Another caveman walks up to them with a round wheel and says “I can help,” and the two cavemen reply, “No thanks, we’re too busy.”

This mindset, of course is dangerous in business but sadly, quite common. We are so busy doing what we do, we fail oftentimes to take a step back and see areas of opportunity and improvement. It’s the basics and yet the bane of virtually every business development officer who genuinely can look at a prospect and say, we can help! Yet the business simply doesn’t invest the time in seeing if a given solution would actually improve the business. So, to that end, here are five very simple signs that a marketing agency would be of benefit to your organization, because we do believe every business — regardless of size – should at the very least have some type of marketing agency representation and support to either augment or be your marketing team.

  1. You don’t really do a lot of marketing.

This is a very good indicator that you’re either spending too much money on internal staff salaries, or you have folks that likely shouldn’t be doing “marketing” doing “marketing” — such as the business development person, administrative assistant, HR or worse — you. If you average out most agency fees at between $50 – $150/hour (fees vary) it’s pretty simple to gauge how much time is actually being invested in actual marketing activities. Knowing that the average salary of ENTRY LEVEL marketing professionals is about $35,000/annually plus benefits, for most businesses, particularly small ones, agency is simply significantly less expensive while also gaining far more experience and expertise than an in house, entry level professional. So, if your marketing is pretty basic, you just need a few things here and there (perhaps some website updates, some social media work, a press release here and there, some presentations developed, maybe a few ads) agency is likely a far more fiscally sound choice, and most certainly, you’ll get more experience. An agency professional can also assist you in laying out a proactive plan, so instead of knee jerk or reactive work, you can actually endeavor toward the achievement of core business goals.

  1. Your marketing staff seems constantly overwhelmed.

So, on the other side of the coin of the business that does mainly basic marketing activity, the flip side is the internal team that is so busy all the time they are struggling simply to maintain a tactical work flow. And, when large projects come in that need to be completed, an already overwhelmed staff is no longer even treading water. Constantly working late (or overtime) or the overly demanding boss frowning on folks that actually have a life, is the top reason most in house marketing professionals stay at their job for less than 12 months (actually, research shows the average in house person in marketing changes/leaves/gets fired every nine months — that’s bad). And, if you have a team that is constantly working and a fever pace, there’s no time to actually step back and look at ways to improve or update or be strategic — it’s simply get it done and move on to the next task. The big fallacy is that in house teams should be able to do everything, and that having an agency is just another expense. Not true. A good agency is simply there to assist when the work just becomes too much. You don’t need to be on a monthly retainer — call an agency when you need some help on a project or contact basis. Most are happy to help. Use them when you need them, and don’t when you don’t.

  1. You’ve been doing the same old same old, and is there anything else out there?

Well, of course there is! A sure fire sign that you need an agency is when you feel you’re not getting fresh ideas or concepts. Or, your internal team seems to be doing okay, but are generally just pushing the rock up the hill and doing it again tomorrow and the next day. You have good programs. You have good people, but you may just need to interject some fresh ideas or look at some strategically and tactically superior ways to go about something — after all, you stopped using your fax machine didn’t you? And, that VCR has been replaced, right? Just like old technology in your everyday life, there are constantly new things available to marketers to allow them to perform their job more efficiently or do something differently. Good agencies know these tools, work with them and know what would and what probably would not work for your specific business or business challenge. And, look at it this way, an agency doesn’t “sell” solutions so if a given piece of software may work better, the agency can be objective in sharing that — rather than the software salesperson. That objectivity and the ability to put the right pieces together is a tremendous advantage, and you’d be amazed at how an internal team can be energized by some fresh thinking or a new campaign.

  1. Your internal marketing team constantly turns over.

This is and has been a big challenge for business. As mentioned, research shows the average in house marketing professional will work for your company for about nine months — then leave for a number of reasons. Often times, the hiring company simply doesn’t know what it needs when hiring a marketing professional. More times than not, the internal hire discovers the reality of the gig to not quite be what they signed on for. With a good agency (that understands your needs and your business) you have a genuine partner that is objectively there working toward your success (admit it, you can’t say that about every in house hire) and can put together the perfect pieces of the agency for the constantly varying needs of the marketing of a business. Why would you hire a social media professional when this person will likely only work (or should work) on your social media for a couple hours/week. So, pretty soon, the social media specialist is planning events, writing power point presentations, doing new business — oops, you lost another one. Hire what you need, and use what you need when you need it.

  1. And the number one sign? Your numbers are down.

It’s most obvious, yet all too often ignored aspect of marketing. You did benchmark all your important KPIs (Key Performance Indicators) from the previous year and have been reviewing KPI performance each month and each quarter right? And from that review, tweaking and revising work, right? If you look at the myriad of analytics (which you should review with your marketing team at least monthly) look at the trends. Are you media placements going up? Web and social media traffic? Sales numbers and trial establishment? Whatever is critical to the performance of your business, it must be measured and managed. After all, how can you manage something you can’t measure? But gee, my marketing team is so nice and fun, and we did bagel Tuesday yesterday. That’s great, and personality and culture is important, but you have to look at numbers, too. If things are not trending or going the way you wish, it is time to bring in a professional (that understands your type of industry or business) and have them do a quick review. In most instances, I can spot from a mile away areas of opportunity and improvement. How many in house folks will say to you: “Boss, I’m just not doing a very good job for you but I don’t actually know what I’m doing or how I can improve.” That would be none, so it is critical for you and the health of your business to be able to rely upon folks that can objectively advise and provide not only counsel but direction. If you haven’t worked with any agency ever, or in the past two or three years, do yourself a favor and bring one in to at least take a look under the hood. Just like you when you see a doctor or dentist, a little preventative care goes a long way.

 

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Eisen Boss to Speak at September 23 AMA Signature Series

Click here for more information and to register: http://www.cincinnatiama.org/2015/09/market-research-sig-september-23-2015/

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Thought Leadership Tips from CommPro.Biz

Trouble with thought leadership pieces? Eisen boss featured in CommPro.Biz regarding the importance of thought leadership: http://www.commpro.biz/corporate-communications/thought-leadership-big-tuna/

 

 

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Cincinnati Rotary Opens Jefferson Award Nominations

 

Cincinnati Rotary Opens Jefferson Award Nominations

Leading Professional Services Group to Recognize Extraordinary Cincinnatians

Cincinnati, OH – January 30, 2014 – The Rotary Club of Cincinnati is again teaming up with the American Institute of Public Service (AIPS) as a local sponsor of the Jefferson Award to help find and honor individuals in our community that go above and beyond the call of duty when it comes to their volunteer efforts in the Greater Cincinnati area. 

In partnership with the Enquirer Media and Local 12, The Rotary Club of Cincinnati will be looking to recognize ordinary people who do extraordinary things without the expectation of recognition or reward.  These are individuals that are changing and improving our community, while addressing an important issue facing our area.

The Jefferson Award, which is recognized as the Nobel Prize for public service, was created in 1972 by Cincinnati’s own U.S. Senator Robert Taft and Jacqueline Kennedy Onassis, and is presented annually to recipients in more than 90 cities in the United States.  The AIPS’s mission is to encourage and honor individuals for their achievements and contributions through public and community service.

On March 13, 2014, the Rotary Club of Cincinnati will host the annual Jefferson Award presentation luncheon during their weekly meeting and will announce this year’s winner.  The winner will then go to Washington, D.C. in June to represent our region for the National Award.  The nomination form is available in a printable and online application on the following two websites:  The Rotary Club of Cincinnati:  Rotary Club of Cincinnati Jefferson Award Printable Applicationand Enquirer Media:  Enquirer Jefferson Award Online Application.

Deadline for nominations is 3:00 p.m. on Friday, February 21, 2014.

ABOUT CINCINNATI ROTARY CLUB:The Rotary Club of Cincinnati is the preeminent professional service organization for men and women, supporting children, particularly those with disabilities throughout the Tri-State area through its partnerships with Stepping Stones/Camp Allyn and the Roselawn Condon School. The Rotary Club of Cincinnati also supports the global effort to eradicate polio worldwide through its PolioPlus program. For more information about the Rotary Club of Cincinnati, go to www.cincinnatirotary.org. Questions? Call The Rotary Club of Cincinnati at (513) 421-1080.

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Eisen One of Cincinnati’s Fastest Growing Businesses

FOR IMMEDIATE RELEASE

Media Contact: Layne Huller
The Eisen Agency
Layne@TheEisenAgency.com
859.291.4302

Twitter @ EisenHotNews
Facebook & The Eisen Agency

The Eisen Agency Named One of the Tri-State’s Fastest-Growing Private Companies
Business Courier Announces Seventh Annual Fast 55 Awards, Recognizing Fastest-Growing Private Companies

Cincinnati, OH – March 29, 2011—The Eisen Agency, the most award winning PR firm in Cincinnati in 2010, is yet again being recognized for its outstanding work and success – but this time for the business itself. The Cincinnati Business Courier is hosting the seventh annual Fast 55 awards luncheon, a Cincinnati premier awards program recognizing the 15-county region’s fastest-growing private companies and The Eisen Agency is the only Cincinnati PR firm to be named to the coveted list of successful firms.

“We owe this recognition first and foremost to our clients. We wouldn’t be able to produce quality work, or grow as a company without them, and it is we that are honored to work with and represent such a fine group of companies,” The Eisen Agency president Rodger Roeser. “In this challenging economy, Eisen is blessed to endeavor in hard work so we may create jobs and opportunities. We hope that as we continue working hard and producing quality work, we can continue to grow and help more clients succeed in this ever evolving business world.”

This is the second year in a row The Eisen Agency has landed on the Business Courier Fast 55 list. In 2010, they were named the third fastest growing business of any kind in Cincinnati, and the only Cincinnati PR firm to make the list. At the beginning of the year, The Eisen Agency was the only Cincinnati PR agency to be awarded a Smart Business Pillar Award for Outstanding Community Service. Nationally recognized in 2010 earning PRSA Blacksmith, PRSA Diamond and national MarCom honors for a variety of work, they continue support their tagline, “Dare to Be Extraordinary.”

Join the Business Courier as they recognize The Eisen Agency, and the rest of the region’s 55 fastest-growing privately held companies at the Fast 55 awards ceremony. The luncheon is being held Thursday, June 9, from 11:30-1:30 p.m. at the Hyatt Regency Cincinnati Hotel. Tickets are $50 each, and tables containing 10 seats are available for $500. The registration deadline is June 2, 2011. Table sponsorship opportunities are also available. For additional information on Business Courier Fast 55, contact Lisa Muhlenkamp at 513.337.9467orlmuhlenkamp@bizjournals.com.

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Best Job Ever: Get Paid to Go to Parties!

Social Butterfly

The Eisen Agency is seeking a qualified professional to oversee and manage social media for the firm, as well as a diverse base of clientele. In addition, this position would attend and participate in numerous networking events, attend meetings, and provide influencer marketing for the firm at a variety of local and national business events, workshops, seminars and functions. (ie: yes, you get paid to go to parties). The ideal candidate has 5 — 10 years experience in an agency or corporate marketing, advertising and public relations environment and is comfortable in a room full of strangers and leaves with a number of new contacts, leads and colleagues. Must be well versed in all aspects of social media (both organic and paid) and can provide exceptional creative and strategic direction to firm clientele, as well as manage and integrate into overall strategic marketing programs and goals. Must be able to present and represent the firm flawlessly at varied functions, as well as uncover opportunities and manage the logistics of leveraging a number of awards, sponsorships and programs that both the firm at its clientele are a part.

Excellent compensation package and bonus opportunity, along with strong benefits that include a generous salary, 401K + bonus, excellent vacation and work/life bonus, all in an extraordinary work environment. Reply in confidence by submitting your resume and cover letter to rroeser@theeisenagency.com.

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Eisen Takes Home Platinum MarCom for Media Relations

For Release

Media Contact: Rodger Roeser, The Eisen Agency
http://www.TheEisenAgency.com
RRoeser@TheEisenAgency.com
859.291.4302

Twitter @ EisenHotNews
Facebook @ The Eisen Agency

Cincinnati Investor & Public Relations Firm Brings Home Platinum Honor in National Competition
The Eisen Agency Wins Highest Honor for Best Media Placement

Newport, KY – October 26, 2010 – MarCom Awards today announced winners for the 2010 international awards competition that recognizes outstanding creative achievement by marketing and communication professionals. Greater Cincinnati investor and public relations firm The Eisen Agency received the highest honor, The Platinum MarCom, for Best Media Placement for their work with Roto-Rooter president Rick Arquilla and his appearance on CBS reality show Undercover Boss.

There were almost 5,000 entries from throughout the United States, Canada and several other countries in the 2010 competition. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The Eisen Agency also won a Gold MarCom for their development of the Northern Kentucky Children’s Home Annual Report.

The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Winners were selected from over 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.

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