An Eisen Case Study
When you run a Lean business with a Lean marketing team, having an extra set of hands can make all the difference.
For process improvement consultancy TechSolve, partnering with an expert to take on some of the necessary but time-consuming tasks has been advantageous to the company’s small marketing team.
TechSolve has a robust marketing plan with numerous tactics, including advertising, event marketing, digital and social media and more. The Eisen Agency was brought on board to assist TechSolve’s marketing team with content development, social media management and local and trade media relations.
“In the age of content marketing, it’s nice to have someone help in creating valuable content,” stated Doreen Stanley, Marketing Director for TechSolve. “Additionally, getting placements in trade publications is important to establishing our thought leadership.”
Eisen has placed multiple thought leadership pieces in appropriate trade publications. The agency also has been able to implement a speaker’s bureau which further positions TechSolve as a thought leader and expert source in the industry.
“I like being able to have someone help write articles and distribute press releases in a short amount of time,” added Stanley. “The PR experts at Eisen know who to contact at the local media outlets, and they also do the legwork on researching editorial calendars. These are time-consuming for a small marketing team, and some of these tasks would not happen without the help and expertise of an agency.”