An Eisen Case Study
Many companies are hesitant to hire an outside marketing/PR agency when they already have an in-house team. Some businesses see it as an added expense, and others as just another relationship to manage. However, partnering with an experienced agency can assist internal marketing teams by identifying opportunities, providing tactical support and helping to meet their marketing goals.
Take Roto-Rooter, for example. North America’s largest provider of plumbing repair services partners with multiple agencies in various disciplines to execute their many marketing initiatives. The Eisen Agency is one of Roto-Rooter’s marketing partners, providing ongoing public relations counsel, national media outreach and video production for the past seven years.
“We like having an agency to back us up,” stated Paul Abrams, PR Director at Roto-Rooter. “I am the only person in our marketing department who handles media relations. But I’m also responsible for lots of marketing duties. In a company our size, there just aren’t enough hours in the week for me to do everything.”
Eisen serves as an extension of Roto-Rooter’s marketing department, backing them up on anything that is needed – from proactive media relations and media coaching for employees, to video production and infographic research and development.
“When you’ve been with the same agency for many years, they understand your business very well,” added Abrams. “I don’t have to spend valuable time bringing them up to speed on the basics because they know our brand and our company structure almost as well as I do.”
An agency can be a valuable partner and critical part of an in-house team by thinking “big picture” and keeping the company on track with overall marketing goals. Agencies are also quite nimble and can be available to do whatever is needed with very little notice.
“When it comes to public relations, the agency is a sounding board that provides valuable and timely feedback for me. And if necessary, they can step in when circumstances prevent me from doing so. Additionally, the team is always looking out for opportunities that I would never have the time to find on my own.”