Contact: Samantha Feck
The Eisen Agency
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Greater Cincinnati Marketing Leader to Address Local AMA Shared Interest Group
The Eisen Agency CEO Rodger Roeser to Discuss Digital PR
Cincinnati, OH – March 18, 2015 – The Eisen Agency CEO Rodger Roeser will present to the Cincinnati chapter of the American Marketing Association on Wednesday, April 8th as part of their Shared Interest Group (SIGs) series. SIGs are free to AMA members and runs from 11:30 a.m. – 1 p.m. at the OfficeKey Conference Room in Rookwood Tower at 3805 Edwards Road. Those interested may register here: http://www.cincinnatiama.org/2015/04/digital-marketing-sig-april-8-2015/
Topic: What is “Digital PR” and How Do You Take Advantage of It for Your Business?
Facilitator: Rodger Roeser, CEO, The Eisen Agency
Public relations is the ongoing actions you take to best relate to a varied public, and encompasses many disciplines, strategies and tactics. But, in the digital age, understanding digital PR methods can not only save you time and money, it can greatly increase the engagements with your business, product or service with those varied publics with whom you wish to relate. Traditional PR strategies can easily be adapted to the digital space if you have some basic know how and the ability to problem solve, and this can be the difference between increasing leads and market share, to falling behind in your industry.
About the Speaker
Rodger Roeser, CEO of The Eisen Agency, works with businesses and organizations both locally and nationwide to help craft and share branded conversations and better relate with their varied publics – employees, shareholders, media professionals, buyers and consumers. Roeser is an award winning television, radio and print journalist, and is the owner and founder of one of Greater Cincinnati’s most awarded marketing and public relations firms.
About the AMA Shared Interest Groups
AMA members have rated the SIGs as one of the most effective and enjoyable ways to develop their professional marketing and networking skills. SIGs are robust, engaging small-group roundtables of 10 to 25+ attendees meeting in a relaxed setting. While our SIGs often feature expert guest speakers, the emphasis is on an interactive group discussion and the sharing of both practical and emerging ideas.