Newport, KY – January 29, 2015 – Former award winning radio, television and print journalist Rodger Roeser will address the Anderson Area Chamber of Commerce on Thursday, February 5th at 11:30 a.m. during their monthly membership meeting at the Anderson Center on Five Mile Road. Roeser, CEO of Greater Cincinnati’s premier marketing and professional services branding firm The Eisen Agency, will discuss the importance of content development and how to use brand journalism strategies and techniques to better share the story of a business, its people, services and products.
Roeser and his firm works with many top local and national professional services businesses and brands in helping to create, share and manage the brand conversation with their customers and clientele. Roeser will share specifics on how to best craft a branded story, and how to use a variety of mediums such as video, print, audio, online and social to share them. Roeser will offer many insights and strategies that can be employed internally by most small businesses that will help to lower overall marketing investment, while increasing brand awareness and market share when done properly.
“I always look forward to speaking at the Anderson Area Chamber,” Roeser says. “Its members are warm and friendly, and always eager to learn better ways to run their business and contribute to its success.”
More information on the event can be accessed at www.andersonareachamber.org.