Media Contact: Rodger Roeser
The Eisen Agency
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Cincinnati Marketing Firm Launches Comprehensive Marketing Mix Study
The Eisen Agency to Survey Regions Businesses on Use of Marketing
Cincinnati, OH – June 24, 2013 – Greater Cincinnati’s premier marketing communications and public relations firm The Eisen Agency is conducting a study on the use of marketing tools, strategies and tactics most favored and used by regional businesses. Beyond studying social media only, the study will look at use of public relations, advertising, interactive and other strategies employed and favored by business and marketing leaders. Results of the study will be published in August.
The Eisen Agency president Rodger Roeser, also national chairman of the Public Relations Agency Owners Association, says he believes the marketing “mix” is what is critical and important in the overall marketing success of a product, business or service. This study will allow businesses to review their overall marketing mix and usage, and expose areas of weakness and strength that other businesses can learn from.
“Marketing today is not about any single tactic, it’s about finding creative, consistent and ongoing communications throughout the whole of the marketing mix that will engage and drive business,” Roeser says. “Social media can be the opiate of the marketing people, with lots of activity but often times very little in the way of tangible results. Social is important as a piece of the mix, and when utilized throughout the whole of the brand conversation is a truly powerful tool in further branding an organization.”
The study will be conducted in four separate pieces, and compiled upon completion of all four surveys. The initial survey regarding advertising can be accessed on The Eisen Agency facebook page or by clicking here.
About The Eisen Agency
The Eisen Agency is greater Cincinnati’s premier marketing and public relations consultancy and offers high level strategy combined with expert tactical implementation of brand communications, public relations and marketing campaigns. The agency specializes in providing services in the professional services, entertainment, health care and manufacturing industries. More information can be accessed at http://www.TheEisenAgency.com or by calling 859.291.4302.