Cincinnati Based In-Home Care Leader Hopes to Raise Awareness on Elder Abuse and Neglect


Media Contact: Randi Kenney

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Cincinnati-Based In-Home Care Leader Hopes to Raise Awareness on Elder Abuse and Neglect
Home Helpers, Franchise Owners Nationwide to Educate on Senior Issues

Cincinnati, OH – June 4, 2013 – In support of World Elder Abuse Awareness Day on June 15 and with June as Elder Abuse Awareness Month, leading in-home care provider Home Helpers hopes to help raise awareness about elder abuse, neglect and exploitation.

The home care franchise is launching a national media relations push today and will continue throughout the month of June to foster a better understanding of this serious issue, recognize warning signs, and find solutions.

Throughout the world, abuse and neglect of vulnerable adults remains a hidden problem that is largely under-recognized and under-reported. According to the Center for Elder Abuse, there are few accurate statistics on the occurrences of physical abuse because it is so rarely reported. Thus, according to Home Helpers, public education campaigns like World Elder Abuse Awareness Day are vital to informing people around the world about elder abuse, and active involvement of the media is central to the success of these campaigns.

“As a business that works closely with seniors on daily a basis, it is our mission to provide the best quality care and companionship for those in need and educate the community on issues that may affect their loved ones,” Home Helpers president Emma Dickison said. “It is crucial to increase public awareness and knowledge of financial and physical elder abuse, and to promote the education of professionals and community members in the identification, treatment and prevention of this issue.”

Home Helpers offers free in-home consultations and works with clients individually to tailor flexible care plans to meet their specific needs and budgets. Services offered include companionship, light housekeeping, local transportation, grocery shopping, meal preparation, assistance bathing, dressing and feeding, medication reminders, vital signs monitoring and more.


Founded in 1997, Cincinnati-based Home Helpers is one of the nation’s leading senior care franchises specializing in comprehensive home healthcare services and companionship for seniors, new and expectant mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 600 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and “Best of the Best” by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry. Home Helpers is affiliated with Direct Link® Help At The Touch Of A Button, a national provider of medical alert units, including 24-hour personal emergency response systems, an automated medication dispenser and vital signs monitoring units that enable seniors to feel safer and live independently at home for longer than might otherwise be possible. Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company website at http://www.HomeHelpers.CC.

Editor’s Notes:

National Center on Elder Abuse:

Full Article available for reprint, publishing or pull quotes from Emma Dickison:


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