Smyth Automotive Partners with Insurance Group for Social Media Video Campaign
Aftermarket Business World Wire Reports
April 5th, 2013
Smyth Automotive Parts Plus has partnered with American Modern Insurance Group to create “The Build”, a series of 7 videos that give collector car enthusiasts everywhere a view into a step-by-step rebuild of a 1965 Chevelle Malibu SS.
We wanted to do something fun, to educate car collectors and to create a forum to talk about caring for classic and antique cars. To our knowledge, The Build is breaking new ground in the world of collector cars and collector car insurance by using social media to showcase – and in some cases crowd source – the rebuild of a classic American car.
“We chose Smyth Automotive Parts Plus because they are a hometown auto parts store and they have been part of the community for a very long time. When you walk in to get a part or to get machine work done, they treat you right and know what they are talking about. Smyth Automotive was my first and only choice for parts, paint, and machine work for The Build,” explained Rick Drewry, host of the series and collector car and motorcycle senior claims specialist with American Modern.
The ’65 Chevelle was chosen for The Build because it suffered extensive damage after hitting a brick wall in an accident. Drewry and his team believed it would be a great example of a complete “Restomod”, when a classic car is restored with some modifications from the original design.
Available primarily through Facebook and YouTube, The Build showcases the expertise of both American Modern Insurance Group employees and Smyth Automotive Parts Plus experts bringing an American classic back to life.
As The Build progresses, viewers will see the team grapple with issues ranging from body repairs, finding parts and those little unanticipated discoveries that illustrate why Americans love to restore old cars. The videos will offer general tips and suggestions to car enthusiasts for classic car restoration. On the Facebook page the public has a chance to interact with The Build team where lively discussions about repairs, restorations or any classic car subject can be shared.
These high-quality videos range from 2 to 7 minutes and detail the various phases of The Build process. Videos are posted weekly to the company’s Facebook page and YouTube channel.
For more information, visit http://www.Facebook.com/AmericanModernCollectorCar/.
Smyth Automotive is a privately held automotive aftermarket company, owned and operated by the Smyth family since it was founded by George Smyth more than 40 years ago. Since then, Smyth Automotive has grown and expanded into 18 parts stores with five Collision Pro paint centers throughout the greater Cincinnati Tri-state area, Dayton, and Columbus. This operation has more than 400 employees, 250 plus vehicles, and more than 100,000 square feet of warehouse inventory space filled with over 200,000 SKUs including performance and accessory parts. Smyth’s also carries a complete line of tools and equipment for the “do it yourselfer” and professional installers. Smyth Automotive is a member of Parts Plus.