Eisen President Featured in PR Trade Industry Guidebook

For Release

Media Contact: Amanda Galloway
Twitter @ EisenHotNews
Facebook @ The Eisen Agency

Top Cincinnati PR Professional Contributes to National Guide Book
Eisen President Rodger Roeser Part of Expert Authors for PR News Media Training Guide

Cincinnati, OH – July 19, 2011 – Rodger Roeser, president and owner of The Eisen Agency, Cincinnati’s premier investor and public relations firm is featured in the new media training guidebook now available from industry leader PR News. Roeser, the 2010 Cincinnati Public Relations Society of America PR Professional of the Year, shares best practices in handling and managing a crisis, and how to coordinate internal communications to properly address an issue.

“It is indeed an honor to be a part of this book and help to teach and train marketing executives and C-suite leadership on best practices in media relations,” Roeser said. “There are some very specific do’s and don’ts when it comes to media training, and in particular, managing a crisis. Our firm is one of the foremost organizations in the country in providing this type of work, and is certainly not something you want to ‘wing.’ It is a privilege to be asked to share our expertise, and humbling to me that, with The Eisen Agency, Cincinnati is considered to have one of the finest PR agencies in the country when it comes to crisis management and media training.”

Roeser and his firm manage crisis communications for a number of clients across the country, and provide media training and consulting to C-suite executives, business owners, entertainment figures, government officials, and for the legal and marketing industry. Roeser, a former award winning print, radio and television journalist, conducts regular media training and crisis communications as part of The Eisen Agency’s ‘VOICE’ program.
“We thank all of the media training experts who dedicated their time to crafting the tips, best practices, key strategies and practical checklists that you will be able to turn to time and time again,” says Steve Goldstein, editorial director of PR News. “Their goal, and ours: to increase your chances of success as you send your messages out into the 24/7 media cycle.”

The Media Training Guidebook is an essential resource for PR professionals at any organization. From start to finish, the guidebook gives professionals a full understanding of how to hold their own with the media, while at the same time focusing on how to form mutually beneficial relationships, Goldstein says.

About The Guidebook

The PR News Media Training Guidebook – Vol. 4 provides up-to-the-minute best practices from top experts across the country who will make you the expert on the media in your organization. They show you how to stay on message and field difficult questions; engage with journalists on Twitter; invest in messaging research and create positioning platforms; train yourself and C-suite executives in mastering nonverbal cues; keep relationships with journalists intact even when your executives have been misquoted or coverage contains factual errors; train spokespeople in the do’s and don’ts of using social media to communicate with stakeholders; and communicate with the media in times of crisis. In this guidebook you’ll find checklists and tips for messaging and interview preparation, sample message maps and guides on what to wear and what not to wear on camera.

Journalists and bloggers are depending more on messages and content from companies and nonprofits because they don’t have the resources to slow themselves down with old-fashioned reporting. When you prepare for a media interview, you must assume that anything said or written will be used by countless media outlets and bloggers, leaving little room for carelessness and error. PR News’ instructional guide provides an in-depth look at the most effective strategies and tactics PR professionals should use when working with media.

Media Training Guidebook chapters include:

Engaging With the Media
Camera Readiness
Prepping the C-Suite
Before and During the Interview
Relationship-Building With Journalists
Social Media
Crisis Communications


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