Aurora Casket to Present at Kansas Funeral Directors Association State Convention

FOR IMMEDIATE RELEASE

Media Contact:

Beth Parker
The Eisen Agency
Beth@TheEisenAgency.com
859.291.4302

Aurora Casket to Present at Kansas Funeral Directors Association State Convention
Leading casket provider offers continuing education on cremation and no service families

Aurora, IN — April 15, 2011 — The nation’s leading private casket manufacturer, Aurora Casket Company, will present at the Kansas Funeral Directors Association’s state convention on May 4 in Wichita, Kan. Aurora Casket Senior Professional Development Trainer Lacy Robinson, CFSP, will present “A Balanced Cremation Arrangement” at the continuing education event. Focusing on attitudes commonly held by cremation and no service families, Robinson will expound on how the arrangement conversation determines satisfaction and communicates understanding.

“The way the funeral home director structures that initial conversation determines the family’s likelihood of returning to that firm and recommending it to others,” Robinson said. “By breaking down the components of that conversation, including underlying attitudes and the questions and responses that yield the best results, funeral service professionals demonstrate empathy indicative of their commitment to quality service.”

As the percentage of families requesting cremation is estimated to be more than 50 percent by 2018, Aurora advocates adapting to consumer needs by combining superior communication skills with strong cremation knowledge.

“Obstacles become opportunities when directors are well-prepared with the options cremation families have,” Robinson said. “Knowing the right questions to ask and using those responses to make specific recommendations greatly assists families who might not otherwise know what they want.”

Additional information about the event and registration is available at http://www.kansasfda.org. Individuals interested in hosting Robinson or another Aurora Speakers Bureau member for an upcoming event may do so by calling 859.291.4302. For more information on Aurora Casket Company, visit http://www.auroracasket.com.

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About Lacy Robinson, CFSP

Lacy Robinson is a Kentucky licensed funeral director/embalmer and a certified member of the Academy of Professional Funeral Service Practice. She is a graduate of Georgetown College, Georgetown, Ky. holding a bachelor’s degree in communications. She is also a graduate from Mid-America College of Funeral Service, Jeffersonville, Ind. As Senior Professional Development Trainer at Aurora Casket, Lacy specializes in helping funeral directors partner with families to create funerals that honor both their basic and personal needs at the time of loss. She presents continuing education programs at the local, state and national levels. Lacy serves on the Advisory Board to the Association of Women Funeral Celebrant, Certified Wilson Learning Facilitator and member of the Kentucky Speakers Association.

About Aurora Casket

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit http://www.auroracasket.com.

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