Aurora Casket to Present at International Order of the Golden Rule Annual Convention

Media Contact:

Beth Parker
The Eisen Agency

Aurora Casket to Present at International Order of the Golden Rule Annual Convention

Largest family-owned casket provider offers advice on aligning with cremation families

Aurora, IN — March 28, 2011 — The nation’s leading family-owned casket manufacturer, Aurora Casket Company, will present at the International Order of the Golden Rule’s (OGR) convention on April 8 at Loews Atlanta Hotel in Atlanta, Ga. This year’s event, “Connections 2011,” serves as a networking opportunity for funeral service professionals eager to share industry insight. Aurora’s Senior Professional Development Trainer Lacy Robinson, CFSP will present “Beginning with the End Mind” which will focus on communication techniques for meeting the unique needs families who select cremation.

“In order to better communicate the value of a meaningful goodbye prior to cremation, funeral directors must take the time to understand the perspective of their families,” Robinson said. “Effective communication is essential, as is focusing on the variables that will lead to long-term satisfaction.”

Aurora’s participation in continuing education opportunities such as the OGR convention aligns with the company’s goal of providing funeral professionals with the tools they need for success. As Senior Professional Development Trainer, Robinson assists funeral directors across the country on how they can partner with families to provide exceptional service and memorable events.

“Regardless of what requests a family may have, letting them know you care about both their basic and personal needs is critical,” Robinson said. “Anticipating their concerns and questions is the difference between a good and an excellent arrangement.”

Aurora is a partner in the OGR Golden Service Provider Group, offering special benefits and incentives for OGR members. For more information about Aurora Casket Company, visit


About Aurora Casket

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit


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