Aurora Casket Offers Training for Changing Industry

Aurora, IN — February 4, 2011 — The nation’s largest privately owned casket manufacturer, Aurora Casket Company, announces the 2011 dates for its Lifetimes training series. This program is designed to help funeral directors manage the many influences on their arrangement conference while creating funerals and memorial services that truly satisfy families.

The training series covers many topics including how to address the concerns of multiple generations, indecisive families, and tension filled situations. Aurora Casket will host the workshops at its Marketing and Sales Center in Aurora, Ind. on March 23, May 25, July 20 and Sept. 21.

“When I attended Lifetimes I learned that thinking creatively and sharing insights with others is always beneficial; to the families we serve, my business and to the people who attend,” Parrott & Wood Chapel of Memories Funeral Director Paul Smith said. “The series also reinforced that spending more time with clients equals a higher level of satisfaction, superb memorialization and dollars to the bottom line in the long run.”

Aurora created the Lifetimes training series to equip funeral service professionals with new skills through a combination of lecture, discussion and skill practice in a relaxed supportive environment. Participants leave with custom solutions that fit the unique concerns of their firm.

“One of the great things about Lifetimes is that it’s constantly evolving to reflect the challenging needs of funeral directors but the focus remains on our families and how we can better meet their wishes.” Aurora Casket Senior Professional Development Trainer and Lifetimes facilitator Lacy Robinson, CSFP said.
Interested parties and individuals may learn more by calling Aurora at (800) 457-1111 or online at http://www.auroracasket.com.
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About Aurora

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit http://www.auroracasket.com.

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