FOR IMMEDIATE RELEASE
The Eisen Agency
Paul Abrams shares lessons in media relations from experience with CBS Undercover Boss
Cincinnati, OH — October 6, 2010 —Paul Abrams, public relations manager for Roto-Rooter Service Group, will speak about the most successful marketing and media relations campaign in Roto-Rooter history tomorrow at the Anderson Area Chamber of Commerce (AACC) monthly meeting.In Abrams’ presentation, “Capitalizing on Media Relations Success”, attendees will learn how Roto-Rooter achieved publicity on a national scale through an appearance on the hit TV show Undercover Boss. Business leaders and marketing professionals will walk away with ideas for leveraging opportunities through both social and traditional media relations.
“Roto-Rooter makes an effort to adapt with its customers and reach out to them in new ways that remind them that we are a company that values its employees and customers,” Abrams said, “I enjoy sharing ideas and successes that support this notion with other local business professionals.”
Abrams will also be touching on the latest Roto-Rooter projects, including their green initiative, ROTOGreen and how this campaign can help local businesses in tomorrow’s presentation.
The AACC meeting featuring Abrams begins at 11:45 a.m. and goes until 1 p.m. Chamber members and non-members are welcome to attend the speaker’s seminar at no cost. Lunch is available for $10.
For more information about the event please visit, www.andersonareachamber.org.
Roto-Rooter was established in 1935 and operates businesses in 117 company-owned territories and 500 independent franchise territories serving approximately 91 percent of the U.S. population and 55% of the Canadian population. For more information visit: www.rotorooter.com.
The Anderson Area Chamber of Commerce is proud to support and promote businesses and organizations in the Anderson Area. Since 1970, the Chamber has been a great way to market your business and organization to the Anderson Area in eastern Hamilton County.