For Immediate Release
Media Contact: Brad Okel
The Eisen Agency
Twitter @ EisenHotNews
Agency New Business Consultancy Releases Latest Survey on Generating New Business
RSW US Finds That Most BizDev Personnel Can’t Break Through to Decision Makers
Cincinnati, OH – September 17, 2010 – Agency lead generation firm RSW US has released its latest agency new business survey and found some eye opening answers as to why most agencies are not only losing business, but can’t seem to bring in the new blood either. The survey offers practical and actionable advice based on the findings that will help any agency owner have a little happier fourth quarter and 2011.
The most recent survey can be accessed free online at (http://rswus.com/surveys/index.php).
RSW US managing partner Mark Sneider says the top reason agencies cite for lack of new business isn’t fewer opportunities, it’s the inability to break through to the prospects. Translation? They can’t seem to make enough time to do the work necessary to get in front of the right people making the decisions, Sneider says. And, Sneider emphasizes that new business outreach cannot be a “start and stop exercise.”
The survey information finds that agencies doing things “the same way they’ve always done them” are performing poorest, although interestingly agencies are actually more optimistic about obtaining new clients than they were the year before.
“In this ever-changing world of the marketing of marketing services, managing your new business program the same old way simply isn’t going to be sustainable,” Sneider explains. “New business must be approached far more aggressively, and leaders have to get more of the entire agency team to embrace the spirit of new business, stay at it and realize they may not be able to do it all themselves.”
The survey found that a timely approach by an agency has proven successful, as well as “general, awareness” of an agency, which Sneider points out reinforces the fact that agencies must stay at it constantly and consistently.
RSW/US is a full service business development agency that helps marketing service firms (exclusively) find qualified leads, set meetings on their behalf, better position them in the marketplace, and when appropriate, help them by facilitating the close. More information can be accessed at: http://www.rswus.com or by calling 513.559.3101. Sneider can be contacted at firstname.lastname@example.org.