Aurora Acquires Alliance-St. Laurent Casket Company

For Immediate Release

Media Contact: Rodger Roeser, APR
RRoeser@TheEisenAgency.com
859.291.4302

Twitter: EisenHotNews

Aurora Acquires Alliance-St. Laurent Casket Company
Largest Family Owned Casket Company Adds Top Canadian Hardwood Casket Company

June 28, 2010 – AURORA, IN – Aurora Casket Company, the largest family-owned funeral service supplier, has completed the acquisition of Canadian casket provider Alliance-St. Laurent Caskets. Based in New Brunswick, Canada, Alliance-St. Laurent will now operate as a wholly owned subsidiary of Aurora, following the acquisition of the remaining 50 percent of the business. Aurora acquired a 50 percent share of the business in 2006, and has been a distributor of Alliance-St. Laurent products for more than 15 years.

Founded in 1978, Alliance-St. Laurent is a leading provider of hardwood and cloth caskets, and cremation and transport containers to funeral service providers throughout North America. Paul Michaud will continue to serve as president of Alliance-St. Laurent.

“Our partnership with Aurora has been mutually beneficial for our companies, our employees, and the clients we serve,” Michaud said. “As a wholly owned subsidiary, we will continue to focus on quality, innovation and business growth.”

Alliance-St. Laurent operates three manufacturing facilities – two in Quebec, and one in New Brunswick. These facilities join Aurora’s manufacturing locations in Aurora, Indiana; Cincinnati, Ohio; and Piney Flats, Tennessee.

“We are thrilled to bring another trusted family business into the Aurora family,” Aurora Casket Company president Bill Backman said. “The products produced by Alliance-St. Laurent, and the relationships they have established throughout the funeral service profession will be key to our continued growth and service to our clients. There is intense competition for this market segment, and our partnership with Paul and the team at Alliance-St. Laurent provides Aurora an even stronger position in offering more to our clients.”

About Aurora

Founded in 1890, Aurora is the largest family-owned funeral service supplier. Aurora caskets are proudly made in the United States and Canada, with headquarters based in Aurora, Indiana. For more information about Aurora products and services, visit http://www.auroracasket.com.

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