OMEGA Processing Signs with Top Cincinnati Public Relations Agency
The Eisen Agency Selected to Provide Strategic Marketing Counsel and Conduct OMEGA Brand Refresh
Cincinnati, OH — May 19, 2010 — OMEGA Processing has hired The Eisen Agency, Greater Cincinnati’s largest and highest rated investor and public relations firm, to craft and implement a new strategic marketing plan, brand refresh and cohesive messaging initiative that will fuel an extensive local and national marketing campaign. OMEGA Processing, a multiple Northern Kentucky Chamber Emerging 30 designee, works with businesses to provide credit card processing, point of sale and rewards programs.
“OMEGA is a visionary leader in the processing solutions industry and this is an excellent representation of an extraordinary Greater Cincinnati business,” Eisen president Rodger Roeser said. “The opportunity to share the story of such strong leadership that is so grounded in their community, while providing national services to its clientele is inspirational to all businesses.”
In addition to the brand refresh, the fully integrated campaign includes internal communications, logo and collateral development, national publicity and media relations, sales consulting, advertising and web development. The campaign, titled “Finally, a Solution,” is expected to grow revenue by nearly 20 percent within 12 months, and open several new market channels for the organization.
“At OMEGA we pride ourselves on expertise and a commitment to our customers first and foremost. The Eisen Agency reflects those values in our campaign,” OMEGA Processing CEO Scott Anderson said. “We have similar values and work ethic, and find the integration of the program enables us to have multiple touch points at key times with our consumers, while significantly lightening the burden on our shoulders.”
About OMEGA Processing
OMEGA Processing is a point of sale, processing, and strategic rewards organization located in Fort Thomas, Kentucky. The organization was founded in 2003 with the intent to provide businesses and organizations nationwide with credit and debit card processing, gift card issuing and processing, complete point of sale cash register systems and check processing. OMEGA also provides working capital for all types of businesses. OMEGA Processing, Finally a Solution. For more information, visit www.omegap.com.
About The Eisen Agency
The Eisen Agency is the largest public relations and investor relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, consumer packaged goods, commercial and professional services sectors. The award winning PR firm offers both traditional and nontraditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, The Eisen Agency has a proud record of community relations including its Operation Outreach Program and the Eisen Agency Scholarship Fund. More information can be accessed at www.TheEisenAgency.com.