Media Contact: Rodger Roeser, APR
Eisen Marketing Group
Cincinnati Law Firm Hosts Advertising Conference
Staying on the Side of Truth in Advertising, Marketing Dos and Don’ts
Cincinnati, OH – July 15, 2009 – When can marketers make “green” claims? What are the rules for partnering with non-profit organizations to promote products or services? When are disclaimers necessary? What’s the right way to run a sweepstakes? How can marketers avoid advertising challenges?
The annual event was developed by Frost Brown Todd and is supported locally by the Cincinnati AMA, Cincinnati Ad Club, and the Cincinnati Better Business Bureau.
Lawyers from Cincinnati law firm Frost Brown Todd and specialists from the Cincinnati Better Business Bureau will address a broad range of marketing do’s and don’ts at the “Lawyers, Ads & Money, with a Shot of SunnyD!” conference July 30 at the Cintas Center. The cost is $60 and includes continental breakfast and a box lunch. Attendees can choose from a series of seminars covering everything from “greenwashing” to cause marketing to trademarking.
“The world of marketing and advertising has changed significantly in the past decade,” Frost Brown Todd counsel Neal Patel says. “This conference is designed to help marketers and advertisers stay ahead of the game, understand the applicable laws and regulations in new areas such as social media or ‘green’ marketing as well as traditional advertising and provide practical, useful tips.”
Rick Zimmerman, senior vice president of marketing and innovation at Sunny Delight Beverages Co. is the keynote speaker for the conference. Registration and continental breakfast runs from 8 a.m. to 9:30 a.m., followed by seminars from 9:30 a.m. to 12:30 p.m., concluding with a box lunch. Those interested may register online at CincinnatiAMA.org, www.adclubcincy.com, or www.cincinnati.bbb.org. Cancellations must be made 48 hours in advance to avoid billing.
About Frost Brown Todd
Frost Brown Todd is a full-service law firm serving some of America’s top corporations and emerging companies. With attorneys regularly identified by clients, peers and industry organizations as leaders in their practice areas, the firm advises and protects clients in business transactions and litigation in industries including insurance, banking, financial services, manufacturing, transportation, real estate, construction, energy and healthcare. Its attorneys in Ohio, Kentucky, Tennessee, Indiana and West Virginia provide unparalleled service to meet clients’ needs; deliver the insights and solutions available only from a diverse group of professionals; and support the communities in which it operates. More information can be accessed at www.fbtlaw.com or by calling 513.651.6800.
About the Cincinnati Chapter of the American Marketing Association
The Cincinnati Chapter of the American Marketing Association was established in 1940 to advance the marketing profession and practices in Greater Cincinnati. With well more than 600 members, the Cincinnati AMA is recognized as the preeminent organization for professional growth and networking among marketers in Greater Cincinnati. Visit the Cincinnati Chapter of the AMA on the web at www.CincinnatiAMA.org.
About Cincinnati Better Business Bureau
The Cincinnati Better Business Bureau (BBB) is a leader in advancing marketplace trust by ensuring that high standards are set and maintained by the local business community. Businesses that meet its high standards are invited to join BBB as a BBB Accredited Business. The BBB accreditation provides consumers and businesses alike with assurance that accredited companies meet comprehensive, objective and unbiased standards for trust.
About AdClub of Cincinnati
AdClub of Cincinnati is an affiliate of the American Advertising Federation (AAF), headquartered in Washington, D.C., and exists to advance the region’s advertising and communications community by creating opportunities for members to exchange ideas, enrich careers and inspire creativity. It offers year-round programming including luncheon programs, professional development seminars, career days for college and high school students and government relations efforts.
Video downloads will FBT Attorney at Law and Member In Charge Jill Meyer Discussing the Event are Available at www.EisenManagementGroup.com/FBT