Cincinnati Public Relations Firm President Founds PRAOA

Public Relations Agency Owners Association Founded
Former Cincinnati PRSA Chapter President, Cincinnati Public Relations Firm President Founds PRAOA
Newport, KY – March 7, 2009 – Eisen Marketing Group president Rodger Roeser, APR, has founded the Public Relations Agency Owners Association (PRAOA) in an effort to galvanize and give a collective voice to agency leaders across the country. Roeser, who is the host of the successful online radio show That Marketing Show and president of Greater Cincinnati’s largest public relations firm, says that the development of the PRAOA was in response to hundreds of agency leaders who have indicated that their voices are not being heard nor challenges being addressed by current professional organizations.
The new association is open to anyone, but encourages agency owners from small and large firms alike to get involved and join. There is no fee to join the PRAOA, which can be accessed via LinkedIn and at http://www.ThatMarketingShow.com. The association is designed to share best practice ideas and concepts with which agency leaders are constantly faced, and open discussions designed to address many of the unique challenges of firm owners.
“PRSA is a wonderful organization that I have dedicated nearly half of my career to and will continue to do so, however, much of the membership is rather young and not at a senior level facing ownership challenges and issues,” Roeser shared. “I don’t need to learn how to pitch the media, we owners need to understand and address key business issues and proactively confront those strategically for the growth and health of our firms and our clientele.”
Roeser indicated that the radio show will begin featuring PRAOA members addressing key topics and issues, and encourages agency owners to join in and share commentary via the LinkedIn section and suggest guest topics for That Marketing Show. A number of key advice and opportunity items for membership are forthcoming, Roeser added.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at http://www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.

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