Cincinnati PR Firm President Featured in 2009 Industry Guidebook

Local PR Firm President Featured in 2009 Industry Guidebook
EMG President Roeser Shares Expertise to PR Industry Professionals

Cincinnati, OH – February 12, 2008 – The 2009 edition of the Media Training Guidebook was published today by PR News Press, and featured Cincinnati public relations executive Rodger Roeser sharing tips on securing and giving a great media interview. Roeser, a former award winning print editor and broadcast newscaster was featured along with dozens of leading national public relations and media relations experts in the 177-page book.
In the latest edition of PR News Media Training Guidebook, top media trainers and public relations professionals offer a host of practical tips and best practices designed to hone media skills and make the C-suite executives “media ready and rippling with pithy sound bites.” From pitching the media and identifying your spokesperson to handling an interview and building relationships with journalists, this Guidebook provides a wealth of information that should steer you to the top of the pyramid when it comes to mastering the nuances of media relations.
Roeser, who is the president of top PR firm Eisen Marketing Group, served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America. He currently hosts a successful online radio show, That Marketing Show, and his firm provides one of the most rigorous and comprehensive media training and spokesperson training programs in the country — EMG Voice.
“Suppose your company is embroiled in a major crisis or under attack by a competitor making lots of noise in the marketplace. Are you going to sit back and say nothing? Of course not,” Roeser said. “This is why media training is so critically important to communications practitioners. Your company can be stellar in terms of product, cachet and personnel, but without effective media communication skills, your message will be lost or ignored. The ability to give confident and successful interviews or speeches is critically important for an organization, and when the television camera comes on, that’s not the time for on the job learning.”
The PR News 2009 Media Training Guidebook is available at and retails for $399.
About EMG
Eisen Marketing Group is the largest public relations firm in Northern Kentucky, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at

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