Chilling Tales from the Porcelain Seat Available

Cincinnati, OH – June 22, 2009—Roto-Rooter, America’s largest plumbing and drain cleaning service provider, has unveiled its latest creation to bring joy and relief to bathroom users everywhere. Chilling Tales from the Porcelain Seat is a vignette-style bathroom reader featuring real life Roto-Rooter plumbers and SciFi channel’s Ghost Hunters Jason Hawes and Grant Wilson. Chilling Tales from the Porcelain Seat features strange but true tales of plumbing horrors and hilarity and is available for purchase at www.chillytales.com.

The idea behind the book stems from all the strange, odd, unexplained and simply weird experiences both the Ghost Hunters and other Roto-Rooter plumbers have witnessed over the years involving pipes, drains, sinks and toilets.  “Many of the locations alleged to have poltergeists simply turn out to be plumbing issues, clanging pipes and DIY projects gone wrong,” Hawes said.

“Chilling Tales from the Porcelain Seat highlights the odd experiences that many plumbers encounter on a daily basis,” Hawes added. “Readers will be shocked to learn about some of the things we’ve experienced on the job and we’ve even had folks from all across the country send in their own plumbing stories for the book. There are tales that will curl your hair, and others that are just so funny you can’t help but belly laugh. It’s a great way to spend some quality time on the throne.”

The book is also filled with practical tips, advice and what not to do’s for do it yourselfers who may be looking to tackle a plumbing problem, although Hawes wryly admits that his best do it yourself plumbing advice is to call an experienced plumber. Chilling Tales features toilet trivia and even a special foreword by the Porcelain God himself.

Visitors to www.chillytales.com or www.rotorooter.com can also enter Roto-Rooter’s Chilling Tales Sweepstakes for a chance to win a trip to Colorado where the winner will join Jason and Grant on a ghost hunt at the famous Stanley Hotel in Colorado, the location for the filming of the movie The Shining, or the chance to stay at the haunted Spaulding Inn of New Hampshire, owned and operated by the Ghost Hunters stars. Other prizes will also be available.

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About Roto-Rooter

Established in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in the United States and Canada. Roto-Rooter operates businesses in more than 115 company-owned territories and approximately 500 franchise territories, serving 90 percent of the U.S. population and 41 percent of the Canadian population. More information can be accessed online at www.RotoRooter.com.

FOR IMMEDIATE RELEASE

Cincinnati PR Firm Eisen Marketing Group Named as One of Top 150 PR Firms in the Nation
EMG Only Cincinnati Public Relations Firm Selected

Cincinnati, OH – June 15, 2009 – Eisen Marketing Group, the largest public relations firm in Greater Cincinnati, is one of the top 150 independent public relations firms in the country. The list was compiled and recently issued by O’Dwyers, and based on a variety of criteria including work product, community relations, personnel and revenue.

“We are honored to have been selected to be in this prestigious list of top firms,” EMG president and owner Rodger Roeser said. “EMG owes this achievement to our clients who have enabled us over the years to continue our growth. I am humbled by the recognition and extraordinarily proud of the hard working staff at EMG.”

Eisen Marketing Group was the only independent public relations firm in the Greater Cincinnati area to be included in the list and one of only three firms chosen from the State of Ohio.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
Media Contact: Laura Day, Eisen Marketing Group
Laura@EisenMarketingGroup.com
859.291.4302

Access the Entire List: http://www.odwyerpr.com/pr_firm_rankings/independents.htm

Leading Cincinnati Public Relations Firm Launches Industry Trade Magazine
Eisen Develops The Clubhouse as Part of Industry Association Outreach

Cincinnati, OH – June 3, 2009 – At a time when many publications are shrinking or ceasing operations altogether, Cincinnati public relations firm Eisen Marketing Group has launched a new industry trade publication The Clubhouse. The magazine is the official publication of the Public Relations Agency Owners Association (PRAOA) and focuses on addressing the unique needs and challenges faced by agency owners.

The magazine can be downloaded at www.PRAOA.com. There is no cost to join the PRAOA, and the professional organization open to all.

Each issue will feature columns that share best practice concepts, new trends, vendor profiles, agency profiles and strategies on running a better business – from lowering taxes, dealing with problem clients, and employment issues. The magazine is published by Eisen Marketing Group president Rodger Roeser, who will also be a contributing editor. The magazine is designed by EMG staff under the direction of EMG vice president Angela Deniston.

Roeser, a former newspaper editor, says The Clubhouse will be published quarterly and is always looking for quality submissions and articles that would be of benefit to agency owners, large, small and everything in between. “It’s wonderful to be in the position to do something I am genuinely passionate about, while giving something to our profession that will make us all better practitioners, better professionals and in general, better agencies. Clients trust us with their hard earned dollars, and we must continually earn that trust. This magazine will help us remember who really pays the bills.”

About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati. The award winning firm works with national, regional and local clientele in a variety of industries to direct and manage marketing and marketing communications programs. More information can be accessed at www.EisenMarketingGroup.com or by calling 859.291.4302.

About the PRAOA

The PRAOA works to increase the profile, awareness and professional business acumen of public relations agencies across North America. The group works in a professional and networking fashion to share new ideas, discuss concepts, and showcase best practices in making PR firms better businesses. As part of its mission, the PRAOA utilizes online podcast That Marketing Show as well as social media to promote and foster member organizations, and create discussions and opportunities for members to showcase their agency and their good works.

Peculiar Pipes: Why That Clanging Noise May Have More to do With Porcelain than Poltergeists

By Laura Day, Contributing Editor

It’s not uncommon for homeowners to believe there’s a ghost in the house rattling around at all hours of the night. Hissing, cracking, hammering and clanging have all been used to describe the noises problem plumbing tends to make. And, while those noises are most likely not Casper; one of the real life Ghost Hunters from the Sci Fi Channel may actually be the right guy for the job.

“Odd noises are rarely caused by other worldly things,” Sci Fi Channel’s Ghost Hunter Jason Hawes said with a smile. Hawes is a real life Roto-Rooter plumber in Rhode Island. “Most of the time, these unexplained, strange noises are actually a sign of plumbing problems that can, in most instances, be easily fixed.”

“Being plumbers, we’ve explained away lots of alleged hauntings by recognizing the sounds we see every day while working for Roto-Rooter,” Ghost Hunter Grant Wilson said. “We hear so many stories about things that go bump in the night that don’t need a paranormal expert, they need a good plumber.”

Common noisy plumbing problems include unsecured water supply pipes, expanding and contracting pipes or common water hammers, Hawes and Wilson added.

The most common pesky pipe problem is unsecured pipes, said plumber Raymond VinZant. VinZant has been a plumber since the age of 14 and is now the training coordinator for Roto-Rooter’s St. Paul Branch and a blogger on the company’s web site. He says many of his customers complain of a clanging noise when they turn a faucet on or off.

President of Maile Custom Builders Rich Maile agrees. “With water pipes, you typically hear them rattle when they aren’t properly secured,” said Maile, “Ideally we try to design the placement of those pipes by securing them properly and, as well as we can, insulate those walls for sound.”

Wayne Peppercorn, high school physics teacher, adds that “Over time, the collision of water molecules loosens the pipe and attachments and creates an additional sound, the rattling pipe,” he said.

As far as hissing and cracking noises go, VinZant says hot water causes a pipe to expand and after the hot water has flowed through the pipe, it contracts creating a cracking or clicking sound.

“If your piping is metal, such as copper, and runs through the structure of the house, joists or studs, then it may be simple expansion and contraction,” VinZant said.

The easiest way to solve this problem is to allow more room for the pipes to expand and contract in wall cavities. VinZant says copper piping can expand significantly when heated and needs room to grow. Placing insulation around the pipe, removing debris or cutting a larger notch in wood framing for the pipe to run through are solutions for this problem.

One of the loudest plumbing problems is something called a water hammer. Water hammers, or fluid hammers, typically occur when dishwashers, washing machines or toilets suddenly stop the flow of water. When the water is shutoff, there is a loud banging sound.

Peppercorn says that the noises created by water hammers have to do with simple physics. “All that momentum and kinetic energy has to be absorbed somewhere,” he said, “Since energy is conserved; some of the kinetic energy is converted into acoustical energy, thus the collision noise.”

VinZant equates a water hammer to suddenly stopping a speeding car. “You feel the momentum carry you forward, but if you hit a brick wall you would bounce back,” he said. After shutting off a faucet, the traveling water still has some force and it is usually absorbed in the pipe.

VinZant says water hammers can be stopped by installing water hammer arrestors on the affected water lines or using expanding foam.”

Also, Maile says that hot water heaters now have expansion tanks that will also absorb some of the shock from a water hammer situation. “Instead of driving through the pipes, the pressure goes into the expansion tank and has some room to absorb it,” he said.

And, while it is possible the hammering in the night could be a ghost or demon, most likely it’s just the drain. This phenomenon is part of the inspiration for a new book that teams plumbing and drain service giant Roto-Rooter with TV’s Ghost Hunters. The book, Chilling Tales From the Porcelain Seat, will feature stories from regular people throughout North America who have made odd discoveries or had funny encounters with unusual plumbing problems.

The book, scheduled to launch mid-summer, 2009, also includes shocking tales of do-it-yourself disasters, and bad plumbing advice combined with humorous stories of dentures, prosthetic eyes and critters that were lost down toilets and drains only to be rescued with sheer tenacity and skill by unsung hero plumbers. The Ghost Hunters, who penned the foreword to the book, offer commentary and practical advice that will have you laughing one minute and recoiling the next. The book is filled to the brim with tips, fun facts and strange tales. Copies of the book will be available online at www.rotorooter.com or www.chillytales.com.

For Immediate Release

Eisen Names Winners of 2009 Operation Outreach Grant
Greater Cincinnati PR Firm Selects Deserving Non Profit Finalists for Pro Bono Work

Cincinnati, OH – June 1, 2009 – Continuing the agency tradition of giving back to their business community through assisting worthwhile non profit organizations, leading and award winning public relations firm Eisen Marketing Group opened its doors to groups in need of pro bono public relations, branding, graphic design, website and advertising services. Dubbed “Operation: Outreach” the agency has chosen seven winners of the grants from nearly 1,000 submissions received from across the United States.

The winners are: The Over the Rhine Foundation, Kindervelt, The Ohio River Valley Women’s Business Council/Urban League, The Amputee Coalition of America, The Center for Rural Development, Split Rock Conservation Park, and the Westwood Community Urban Redevelopment Corporation.

“We sincerely thank everyone who took the time to apply, and we genuinely wish we could provide pro bono services to every organization that asks,” Roeser says. “We are blessed to be in a position that allows us to commit a meaningful amount of service to assist those with a level of professional expertise they may otherwise not have the opportunity to afford. We are fortunate to have the ability to do our part to make a positive difference.”

About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.

For Release

Media Contact: Laura Day
Eisen Marketing Group
laura@eisenmarketinggroup.com
859.291.4302

twitter://EMGMediaAccess

Top Cincinnati PR Firm Opens Registration for First Leadership Workshop
Eisen, PRAOA Slates Inaugural Leadership Seminar for June 1: Speaking

Cincinnati, OH – May 13, 2009 – There is little doubt that how leadership is perceived has a tremendous impact on not only the brand of an organization, but also the equity branding of the individual. This public perception is created – or destroyed – by such public relations activities as speeches, media interviews, and presentations. One of Cincinnati’s top public relations experts, Eisen Marketing Group president Rodger Roeser, will work with top area leaders through a new leadership series. On June 1, Roeser and his team of experts will teach and train registrants to be better, more dynamic and more motivating speakers.

Interested leaders can register online at www.EisenMarketingGroup.com or at www.PRAOA.com.

The three hour workshop will be held at the Eisen Marketing Group offices at 515 Monmouth Street in Newport, Kentucky. The fast paced, executive level programs are filled with practical exercises, speaking strategies and tips, and expert analysis and guidance that will make even the most timid of public speakers stronger and good speakers outstanding.

“No longer is the ability to be a powerful speaker optional for leaders or communications executives,” Roeser explained. “Giving concise interviews with the newspaper or local television outlet, motivating your staff, making your argument and closing sales are all part of being a good speaker and a good leader. The time to train is not when the camera is in your face or you have a shareholder presentation tomorrow. The time to train is now, then utilize ongoing exercises we provide that will ultimately create a powerful, confident speaker.”

Roeser, who is a regular speaker and lecturer throughout North America, works with organizations and leaders of all sizes, from politicians to Fortune 500 to entrepreneurs. The investment in the workshop is $300, which covers the event and all materials. Leadership workshops are held monthly. The July 1st event teaches social media best practices, including the use of such things as Twitter, Digg, Facebook and others. The complete seminar list is available at www.PRAOA.com.

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About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati. The award winning agency works with various organizations to assist them with their business and marketing communications activities, and provides expert counsel and implementation of these programs. More information can be accessed at www.EisenMarketingGroup.com or by calling 859.291.4302.

PR Agency Owners Association Online, Launches Professional Development Seminars
Cincinnati PR Firm President, PRAOA Chairman to Head Leadership Workshop

Cincinnati, OH – May 5, 2009 – For business leaders and communications professionals trying to gain a competitive advantage in the local or national marketplace, Eisen Marketing Group through the Public Relations Agency Owners Association, has created a monthly, executive level leadership and professional development workshop series.

Those interested in registering may sign up online at www.PRAOA.com.

The seminars, designed to assist leaders and executives in upping the professional communications skills of either themselves or their organization, give the tools needed to proactively confront many of the top issues business leaders must address knowledgeably each day. The monthly leadership seminars will teach executives such things as how to be a better public speaker, how to give better media interviews, understanding and taking advantage of social media, managing communications budgets, and more.

The professional seminars will be moderated and in some cases led by EMG president and PRAOA chairman Rodger Roeser, although special guests and other experts will be brought in throughout the series. The first event, held June 1 at 9 a.m. will share best practices in giving dynamic speeches that motivate internal and external stakeholders to action. Roeser says, “All those participating will absolutely walk out of the seminar a better, more confident and more energized speaker. Let’s face it, when trying to secure funding, win votes, persuade or motivate, a good delivery combined with concise content is critical. A weak speaker is the sign of a weak leader.”

Interested participants may sign up online at www.PRAOA.com. Registration is $300 for the three hour, executive level program. Seminars are held at 515 Monmouth Street on the third floor of the historic Broering Building – two blocks south of Newport on the Levee in Newport, Kentucky.

About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati. The award winning agency provides marketing and business communications strategies and programs that protect and grow the brands of its clientele. More information can be accessed at www.EisenMarketingGroup.com or by calling 859.291.4302.

For Immediate Release

Roto-Rooter Seeks Submissions for Upcoming Book
Roto-Rooter on the Lookout for Strange, Weird and True Plumbing Tales

Cincinnati, OH – April 15, 2009 — Top plumbing and drain cleaning service provider Roto-Rooter is looking for the strangest, wackiest, scariest and just downright oddest plumbing stories for their new bathroom reader. The book, designed to be a quirky, vignette style quick read will include commentary from Ghost Hunters stars Jason Hawes and Grant Wilson – real life Roto-Rooter plumbers – along with some practical plumbing advice and utterly useless trivial knowledge that will impress your friends.

Entries from the general public are welcomed and can be submitted at www.ChillyTales.com. So, if you ever thought your house was haunted, but it was just the pipes, or an alligator bit you on the bum while you were doing your daily constitutions Roto-Rooter wants to know about it. The best of the best will be published in the new book.

“Chilling Tales from the Porcelain Seat takes a lighthearted approach to plumbing issues that may sound strange, but are seen by Roto-Rooter professionals almost every day,” Roto-Rooter spokesman Paul Abrams said. “Ghost Hunters stars Jason Hawes, Grant Wilson and other Roto-Rooter plumbers will address and solve some pretty frightening, but often funny, plumbing situations.”

Abrams adds that “many viewers forget that Jason and Grant are Roto-Rooter service technicians in addition to paranormal investigating celebrities.”

Chilling Tales from the Porcelain Seat is expected to be available for sale online mid-summer 2009. More information about the project and story submissions can be found online. Deadline for submissions is May 10, 2009.

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About Roto-Rooter

Established in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in the United States and Canada. Roto-Rooter operates businesses in more than 115 company-owned territories and approximately 500 franchise territories, serving 90 percent of the U.S. population and 41 percent of the Canadian population. More information can be accessed online at www.RotoRooter.com.

Media Contact:
Allison Brinkman
Eisen Marketing Group
859-291-4302
Allison@eisenmarketinggroup.com

EMG Announces Operation: Outreach 2009 Kickoff
Eisen Marketing Group Now Accepting Applications for Grant Program
Cincinnati, OH — April 3, 2009 — Eisen Marketing Group (EMG), Greater Cincinnati’s largest public relations firm, announced the call for applications for its Operation: Outreach 2009 grant program.
Operation: Outreach provides non profit, certified 501(C)(3) businesses professional marketing communications services they could not otherwise afford, enabling them to invest finite resources on providing services to the community.
Businesses wishing to apply for the grant may do so online at www.eisenmarketinggroup.com. The deadline for all applications is May 1, 2009. Through Operation: Outreach, EMG and its staff have provided more than $100,000 worth of in kind services and donations. Samples of work provided from Operation: Outreach 2008, including work with such past recipients as the Newport Firefighters and Cincinnati Police, can be seen at the EMG website.
“EMG is humbled to be in a position to offer assistance and help our local community through our Operation: Outreach grant program,” EMG president Rodger Roeser said. “In the past, Operation: Outreach has provided local nonprofits such things as professionally developed websites, local and national publicity, brand development, capital campaigns and even logo design. Each of us at EMG is moved by the great work many of our non profit organizations do – work far more important than the work we will ever do. It is a distinct honor that we can give of our time and talent to help those who help so many.”
On May 15, 2009 the organization(s) selected for the grant program will be notified and an announcement will be made to the public.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.

Public Relations Agency Owners Association Founded
Former Cincinnati PRSA Chapter President, Cincinnati Public Relations Firm President Founds PRAOA
Newport, KY – March 7, 2009 – Eisen Marketing Group president Rodger Roeser, APR, has founded the Public Relations Agency Owners Association (PRAOA) in an effort to galvanize and give a collective voice to agency leaders across the country. Roeser, who is the host of the successful online radio show That Marketing Show and president of Greater Cincinnati’s largest public relations firm, says that the development of the PRAOA was in response to hundreds of agency leaders who have indicated that their voices are not being heard nor challenges being addressed by current professional organizations.
The new association is open to anyone, but encourages agency owners from small and large firms alike to get involved and join. There is no fee to join the PRAOA, which can be accessed via LinkedIn and at www.ThatMarketingShow.com. The association is designed to share best practice ideas and concepts with which agency leaders are constantly faced, and open discussions designed to address many of the unique challenges of firm owners.
“PRSA is a wonderful organization that I have dedicated nearly half of my career to and will continue to do so, however, much of the membership is rather young and not at a senior level facing ownership challenges and issues,” Roeser shared. “I don’t need to learn how to pitch the media, we owners need to understand and address key business issues and proactively confront those strategically for the growth and health of our firms and our clientele.”
Roeser indicated that the radio show will begin featuring PRAOA members addressing key topics and issues, and encourages agency owners to join in and share commentary via the LinkedIn section and suggest guest topics for That Marketing Show. A number of key advice and opportunity items for membership are forthcoming, Roeser added.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.