Cincinnati, OH — November 19, 2009 — The Center for Optimal Vitality, a Cincinnati based SottoPelle^® expert, has received the highest honor at the national SottoPelle^® conference this October in Orlando. Dr. Bruce Worrell received the award for “Top SottoPelle^® Physician” in the United States; the Center for Optimal Vitality was also awarded five other distinguished awards.

“We are honored to be recognized and receive these awards as a top producer for SottoPelle^®,” the Center for Optimal Vitality founder Dr. Bruce Worrell said. “This motivates us to continue on the right path for next year and push our practice to achieve the very best in the field while recognizing our patients as the reason for our success.”

The Center for Optimal Vitality also received the Eagle Award for “displaying great leadership, exemplary SottoPelle^® standards, and utilizing all SottoPelle^® methods” and Gina Worrell received the office manager of the year award. In Cincinnati, there are two SottoPelle® specialists and only 150 in the entire country. The Center for Optimal Vitality specializes in Bio-Identical Hormone Replacement Therapy to treat symptoms of hormone imbalance and possibly prevent chronic diseases such as certain cancers, Alzheimer’s, diabetes, osteoporosis, heart disease and stroke. Bio-Identical Hormone Replacement Therapy helps to maintain hormone levels typical of women and men in their 20s and 30s while achieving increased energy, mood consistency, improved sleep, clarity of mind and normal sex drive.

For more information about the Center for Optimal Vitality, Dr. Bruce Worrell or SottoPelle^® visit www.GotHormoneBalance.com.   

About The Center for Optimal Vitality

The Center for Optimal Vitality was founded by Dr. Bruce Worrell, an internal medicine physician with more than 28 years of experience, and his wife Gina Worrell in 2007. Located in Mason, Ohio, the Center for Optimal Vitality specializes in Bio-Identical Hormone Replacement Therapies to treat symptoms of hormone imbalance and possibly prevent heart disease, stroke, Alzheimer’s, diabetes, certain cancers and osteoporosis. In October of 2009, the Center for Optimal Vitality received the Top Physician Award at the national conference for SotoPelle^® practitioners. For more information about the Center for Optimal Vitality and locations, visit www.GotHormoneBalance.com.

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Cincinnati’s Largest PR Firm Looking for Next Great PR Professional

Eisen Unveils ‘Cincinnati’s Next Top PR Person’ Competition, Winner Earns Job

Cincinnati, OH – November 18, 2009 – No question the job market is tight, and in the public relations and marketing industry, the competition to land a job has never been more challenging. To that end, Cincinnati public relations firm Eisen Marketing Group has developed an innovative new program, NexPhase, that combines elements from “The Apprentice,” “Hell’s Kitchen,” and “Survivor” – with the winner getting a paid gig at one of Cincinnati’s best places to work.

Eisen president Rodger Roeser says, “Right now, most of my competitors are cutting jobs or shutting their doors altogether, while our firm continues to grow. As a result, however, we are inundated by those seeking a job and more often than not, looking through resumes, stuffy job interviews and review of work product is not that helpful. I’m not looking for the next okay agency person, I’m looking for the next rock star, and in true ‘pr guy fashion,’ I like to do something fun that also makes some waves.”

The competition is open to all graduating seniors (May/June 2010) or recent graduates from 2009. Those interested should apply online at www.EisenPR.com and click on the ‘careers’ tab. Submissions are open through December 17^th. From the submissions, 12 finalists will be selected who will then begin the three week NexPhase competition starting Wednesday, January 20^th.  The field will ultimately be narrowed to one winner. People will be able to follow along on an online webisode series, as well as other specially designated NexPhase social media sites featuring EMG and the competitors sharing the good, the bad and the ugly from the competition.

About EMG

Eisen Marketing Group is the largest and highest ranked public relations firm in Greater Cincinnati, and the only firm in Cincinnati ranked in O’Dwyers Top 150 PR Firms in the Nation. EMG is a 2009 Business Courier Best Places to Work finalist, and is a 2009 Emerging 30 and Fast 55 designee as one of the fastest growing businesses of any kind in the Greater Cincinnati area. The firm works with clients in a number of industries, and specializes in financial, healthcare, entertainment, government and retail. The public relations firm provides to its clientele expertise in digital and social media, advertising and creative, publicity and media relations, business development and brand identity. More information can be accessed at www.EisenPR.com.

Year End Best Practices and Marketing Tune Up

Cincinnati PR, Advertising Firm Shares Five Things Every Business Owner Must Consider At the End of the Year to Be Poised for Growth, Success in ‘10

It’s the perfect time of the year to step back, take a deep breath and see what worked, what needs improved and what needs scrapped according to most business experts. Cincinnati and Cleveland public relations and advertising executive Rodger Roeser, also host of a national radio show on best practices in marketing and PR, says that while many executives may focus solely on the bottom line, he suggests that they take just a few moments and focus on marketing results – a simple investment of time that could not only save significant dollars, but also significantly improve performance.

1. Perform a communications audit

Roeser advises to take a look at all the pieces produced by your organization that were used for any type of public consumption, including letterhead, business cards, sales presentations, sales letters, press releases, advertisements and the like. Lay them all out on the conference table and make sure they follow your approved graphic standards and brand identity. Double check the messages being sent: are they hitting the mark, does it say what you want it to say? Are pieces outdated and does your material need refreshed? Is it easy to read and understand? What might some better and more interesting stories be about you, your team and your organization. Roeser advises consulting an expert if you feel you cannot be objective or lack the time.

2. Survey your existing clients

It’s never been easier than with the online software that exists, such as survey monkey or zoomerang – both free services. You simply craft a survey and email it out to your clients to glean valuable business intelligence. If you’re afraid to do that, you’re not following a basic tenant of business: listening to your client. Analyzing the results is also quite simple and you may find some easy things you can do to make some clients happy, but almost always, simply asking the question of “how can we make things even better,” is reward enough in that it lets customers know that they’re feedback is valued.

3. Set benchmarks before budgets

Look at what worked, what didn’t perform as expected and set a budget based on anticipated results and expectations. Marketing works because enough “oomph” is put behind it to make it work, and typically, integration is key. Look at your marketing mix and where the dollars are being allocated. Set goals, and above all, set benchmarks of where you are now and where you want to be in as many measurable facets of your organization as you can, such as overall sales, monthly sales, web traffic, store traffic, coupon redemption and the like. That way, you can look at your advertising, marketing and pr from of standpoint of “did it work” rather than “that’s a pretty color.” Most press releases, for example, that are crafted and distributed are poorly written because they are overly centric to the business sending it out, or mandated upon the agency to send it out. Don’t impose success when the release or product is the failure. Same goes with a bad ad, or bad customer service. Creativity and newsworthiness are subjective, while sales increases are not. Understand the difference.

4. If you don’t have one, find a community relations outlet for your business

There are hundreds of great causes and programs you can lend your business to, and dozens that will help strengthen and bolster your brand – if you need help, consult an agency. Cause marketing activities and community relations are proven to strengthen brand, increase sales and increase employee morale. It can be something you believe in personally, it can be large scale or small scale, but regardless, it should be part of your plan. Yes, it’s a good public relations move, but more importantly, it’s good for the overall health of your company and most likely, the community in which you and your employees live.

5. Do something different next year

Vow to do something different next year with your marketing, such as a podcast series, a custom publication or even start a blog. There are hundreds of new, fun, effective, inexpensive and creative outlets for marketing products, services or people. Again, consult with an expert, but do something and do something different. Remember, sometimes in marketing it can be okay to be that black sheep because the point is standing apart from the crowd and creating a distinctive and memorable brand. If your marketing is a bit stale, do something fresh. If you think blogs are new – it’s time for some fresh, proactive and creative counsel. Overall, marketing should be proactively effective and fun – regardless of industry.

Roeser adds that his agency provides a free service, called EMG Bootcamp, available by appointment, where business executives and practitioners can learn best practices, new services and technology, budgeting, and brand building exercises to better understand and develop strong marketing communications and sales team. EMG Bootcamp is an interactive, informative and fun two hour session.

About EMG

With offices in Cleveland and Cincinnati, Ohio, EMG is a privately owned public relations, experiential marketing and integrated branding communications firm that specializes in developing marketing and communications programs for business seeking growth, fresh and creatively strategic marketing ideas and concepts, and marketing communications implementation. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.291.4302. EMG – Let’s Make Some Waves.

For Release

Media Contact: Brad Okel, Eisen Marketing Group
brad@eisenmarketinggroup.com
859.291.4302

twitter://EMGMediaAccess

Learn How to Get More and Give Better Interviews at Upcoming EMG University
EMG President, Former Award Winning TV, Radio, Newspaper Reporter to Share Tips, Tricks and Methods to Secure More and Get Better Publicity for Your Business

Cincinnati, OH – November 12, 2009 – The Public Relations Agency Owners Association (PRAOA) and leading Cincinnati PR firm Eisen Marketing Group will host a series of monthly workshops and seminars called EMG University. The workshops are designed to provide business owners and those charged with marketing an organization valuable tools and strategies to help grow their business more effectively and efficiently. Those interested can register online at www.PRAOA.com.

The next workshop will be held Wednesday, December 2, from 9 a.m. to 11 a.m. and will discuss various aspects of media relations, publicity, media training and how to better utilize publicity as an engine for business growth. The seminars are held at 515 Monmouth Street in Newport, and the cost is $50, which includes continental breakfast and materials. The workshops will be led by EMG president and former Cincinnati PRSA chapter president Rodger Roeser, who is also the host of national marketing show That Marketing Show and local online talk show Business Focus.

PRAOA and EMG will be hosting the EMG University Series on the first Wednesday of every month. The workshops are open to anyone. Upcoming topics include:

Jan 13: Public Speaking & Being a Better Presenter

Feb 3: Podcasting, Webscaping & Other Nifty Things You Should Add to Your Website (Hey, the ‘90s called and Want Their Website Back!)

Mar 3: SEO is the new Y2K: The Whole Truth & Nothing But the Truth

Apr 7: Five Simple Things You Could Do That Will Kick Your Competition’s Ass

About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and nontraditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.EisenPR.com.

FOR IMMEDIATE RELEASE

MARCOM AWARDS ANNOUNCES WINNERS FOR 2009
Eisen Only Firm in Cincinnati to Earn Platinum Honor in One of Industries Top Competitions

Cincinnati, OH – October 29, 2009 – Another notch in Cincinnati’s belt laying claim as one of the top marketing cities in the country, as its largest public relations firm, Eisen Marketing Group, was today honored with two Platinum MarCom Awards in the 2009 international competition.

Eisen was the only firm in Greater Cincinnati to earn a Platinum MarCom. In fact, Cincinnati’s highest rated firm took home two Platinum Awards – one for the media kit developed for Eagle Coach Company, and another for the book promotion developed for Roto-Rooter, the aptly titled bathroom reader “Chilling Tales From the Porcelain Seat.” EMG also took home Gold honors for its collateral development for The Center for Rural Development and received honorable mentions for the brand development of the Over the Rhine Foundation and the communications plan for Roto-Rooter.

There were almost 5,000 entries from various MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. About 18 percent of the entries won the Platinum Award, the organization’s top honor. A complete list of Platinum Winners can be found on the MarCom Awards website at www.marcomawards.com.

LOCAL SCREAMS RAISE FUNDS FOR MULTIPLE SCLEROSIS

TIPP CITY, OHIO – Keith Allen and Charline Werts’ love for Halloween and passion to raise funds for multiple sclerosis go hand in hand during the month of October. For the tenth consecutive year they are hosting the Haunted Garage at their Tipp City home. Open to the public each weekend in October, the display is made up of haunted collectibles. The Halloween display has taken a lifetime to collect, including a street legal casket car featured in Ripley’s Believe it or Not!

Anyone looking for a spook can visit the Haunted Garage, located at 7373 Bard Road, every Friday and Saturday night in October from 7-10 p.m. with extended hours on October 30 and 31^st from 7-11 p.m. Special group outings can also be arranged by calling (937) 667-0121. Admission is free, while donations for the National Multiple Sclerosis Society, Ohio Valley Chapter are gladly accepted.

“Keith is a master of telling stories from behind all the pieces, while using them at just the right moment to scare the shoes off visitors,” Werts said about her partner in scare. Talking about some of the other things Allen does to make the attraction as entertaining as possible, she says “Some nights, visitors may have to guess which costume Keith is dressed in, which adds to the fun.”

If you are looking for a good scare the Haunted Garage has a lot to offer, including a 1925 Phantom of the Opera prop, which was released by Universal Studios, a life size Jason from Friday the 13^th and over 30 animatronics. Screaming for a good cause with Allen and Werts is the best way to spend this Halloween season. So grab the ghosts and goblins and head to the Haunted Garage while supporting the National MS Society.

About Multiple Sclerosis

Multiple sclerosis interrupts the flow of information between the brain and the body and it stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and 2.5 million worldwide.

About the National Multiple Sclerosis Society, Ohio Valley Chapter

The Ohio Valley Chapter of the National MS Society, founded in 1952, serves more than 6,000 people with multiple sclerosis and their families in 24 Ohio counties and the three northern Kentucky counties of Boone, Kenton and Campbell. The organization is committed to ensuring that people living with MS across our chapter territory have the information and quality care they need to live healthy, productive and independent lives. To meet these needs, a variety of programs and services that span a spectrum of needs are provided.

To learn more about multiple sclerosis or the Ohio Valley Chapter, visit fightMStoday.org.

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For Release

Media Contact: Brad Okel, Eisen Marketing Group
brad@eisenmarketinggroup.com
859.291.4302

twitter://EMGMediaAccess

Using, Capitalizing and Profiting from Social Media: Understanding Twitter, Facebook, LinkedIn and Others You’ve Never Even Heard Of (But Should)
Eisen Launches EMG University Workshop Series in Conjunction with PR Owners Association

Cincinnati, OH – October 15 2009 – The Public Relations Agency Owners Association (PRAOA) and Cincinnati PR firm Eisen Marketing Group will host a series of monthly workshops and seminars called EMG University. The workshops are designed to provide business owners and those charged with marketing an organization valuable tools and strategies to help grow their business more effectively and efficiently. Those interested can register online at www.PRAOA.com.

The first workshop will be held Wednesday, November 4, from 9 a.m. to 11 a.m. and will discuss various aspects of social media, and how to better utilize these tools to have a more active engagement with customers, clients and internal teams. The seminars will be held at 515 Monmouth Street in Newport, and the cost is $50, which includes continental breakfast and materials. The workshops will be led by EMG president and former Cincinnati PRSA chapter president Rodger Roeser, who is also the host of national marketing show That Marketing Show and local online talk show Business Focus.

PRAOA and EMG will be hosting the EMG University Series on the first Wednesday of every month. The workshops are open to anyone. Upcoming topics include:

Nov 4: Understanding Social Media

Dec 2: Media Training & Getting More Publicity for Your Group or Business

Jan 13: Public Speaking & Being a Better Presenter

Feb 3: Podcasting, Webscaping & Other Nifty Things You Should Add to Your Website (Hey, the                              ‘90s called and Want Their Website Back!)

Mar 3: SEO is the new Y2K: The Whole Truth & Nothing But the Truth

Apr 7: Five Simple Things You Could Do That Will Kick Your Competition’s Ass

About EMG

Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and nontraditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.EisenPR.com.

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You can sign up at www.PRAOA.com. The event is Wed, November 4th at 9 a.m. — 11 a.m. and includes continental breakfast. The cost is $50/person and will be held at 515 Monmouth Street in Newport, KY.

For Immediate Release
Media Contact: Brad Okel, Eisen Marketing Group
brad@eisenmarketinggroup.com
859.291.4302
twitter://EMGMediaAccess
Cincinnati’s Largest PR firm is One of Cincinnati’s 25 Best Places to Work
Eisen Marketing Group a Finalist in the 2009 Greater Cincinnati Best Places to Work Program
Cincinnati, OH – October 13, 2009 – Cincinnati’s top public relations firm, Eisen Marketing Group (EMG) will be recognized as one of 25 best places to work in Greater Cincinnati during the 7th Annual Greater Cincinnati Best Places to Work award luncheon, Wednesday November 11th, 2009 hosted by the Cincinnati Business Courier.
More than 100 nominations were received for the 2009 program. Finalists are awarded after first being nominated by one of their employees, followed by review of extensive employee surveys ranked by the Business Courier. The companies who rank the highest in employee satisfaction will be revealed at the awards luncheon on Wednesday November 11, 2009.
“EMG is humbled to receive such recognition as we realize that happiness breeds creativity, innovation and success,” EMG founder and president Rodger Roeser said. “At EMG we continuously aspire to create an enjoyable atmosphere for both our employees and clientele. It is through this mutually beneficial relationship that we owe all of our success, and this is a credit to our clients and to our professionals.”
Roeser attributes the accolades to the importance the firm puts on ongoing professional growth and development, as well as the inclusion of the entire EMG team involvement in their successful Operation: Outreach non-profit public relations program. “We work hard, and everyone is involved in the success of the firm. No one wants to let anyone down. There are no egos. There are no prima donnas. It is a firm of focused and hard working professionals who truly enjoy working together on behalf of EMG clientele,” Roeser added.
The luncheon will be held at the Northern Kentucky Convention Center from 11:30 – 1:30 p.m. on November 11, 2009 and will include a discussion geared toward helping best places to become better. Luncheon will cover how developing policies and procedures for handling workplace challenges, including emerging health concerns, workplace investigations and downsizings, can effectively reduce your risk and result in a healthier business.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and nontraditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
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The fall issue of The Clubhouse, the official publication of the Public Relations Agency Owners Assocation (www.PRAOA.com) is now available at www.PRAOA.com. There is no cost for the publication and there is no cost to join the PRAOA. The magazine features thought leadership articles from some of the most influential and respected public relations agency leaders and vendors, and shares practical information on running a better, more profitable and more successful agency. The magazine is developed and edited by award winning journalist Rodger Roeser, APR, who is the chairman of the PRAOA and the owner of Cincinnati based PR firm Eisen Marketing Group (www.EisenPR.com).