great to see Emma Dickison featured on Expert Beacon discussing in home health care options. Way to go Eisen media relations team! http://expertbeacon.com/discover-home-healthcare-options-are-safe-and-comfortable/#.UZt2acqbUWR
Category Archives: Uncategorized
5 huge mistakes PR interns should never make
Your next internship could be a smart career move. Or, the kiss of death if you make the following mistakes. Listen up.
By Mickie Kennedy |
An internship can be a great way to get your foot in the door in the PR industry, but if you don’t take the right approach, it can also be a sure-fire way to ruin your reputation and kill your career before it gets off the ground.
Make no mistake—you’re going to make mistakes along the way. That’s perfectly okay. That’s what being an intern is about. You’re learning; people expect you to screw things up now and again. No sweat. But honest mistakes coming from a hardworking intern are one thing; the following mistakes are ones you simply cannot afford to make.
Act like you’re above lowly tasks. As an intern, you’re going to have to do a lot of boring, lowly tasks. You’re not going to get the exciting projects right out of the gate. Your boss wants to see that you are dependable and have a good work ethic before he or she will hand you more interesting work.
Dress unprofessionally. Dress for the job you want to have, not the job you have. If you come in dressed like a casual student, no one will take you seriously. Pay attention to how the true professionals in the office dress and try to mirror that in your own dress.
Talk bad about others in the office. No one likes the office gossip, especially when he or she is an intern. Keep your mouth shut, and respect everyone around you. Not to be too harsh, but you’re the lowest person on the totem pole, and you’ll never gain respect by talking bad about others in the office.
Not thank the people who help you. A lot of people will take time to help you as an intern. It might be a co-worker showing you how to do something, your boss offering helpful feedback, or someone giving you a recommendation for a career opportunity. No matter the situation, always offer a heartfelt thank you. Show everyone just how appreciative you are for their help.
Not learn or improve. Internships are learning experiences, but you have to be committed to actually learning and refining your skills. I recommend always having a pen and notepad on you so that you can take notes and avoid asking the same questions or making the same mistakes over and over again. Write everything down. You never know when that information will come in handy. If you’re committed to bettering yourself every day, your skills will improve, and that’s all anyone can ask from an intern.
PR pros, what mistakes did you make during your internship?
Media Contact: Rodger Roeser, The Eisen Agency
Twitter @ EisenHotNews
Trio of Local Non Profits to Benefit from Cincinnati Rotary’s ‘Believe 2 Achieve’ Event
Date Set for June 8, Event Open for Registration and Sponsors
Cincinnati, OH – May 7, 2013 – The Cincinnati Rotary will host is second annual “Believe 2 Achieve” event on Saturday, June 8th from 6 p.m. to 9 p.m. on the outdoor terrace at the Montgomery Inn Boathouse. The gala evening will benefit the Autism Society of Cincinnati, Down Syndrome Association of Greater Cincinnati, and Stepping Stones Center for its Camp Allyn programs.
Table sponsorships are $1,000 and includes 10 tickets, while individual tickets are $125 each, and may be purchased online at http://www.CincinnatiRotary.org.
The event, which sold out in 2012, features appetizers and dinner from the Montgomery Inn, an open bar, silent auctions and local celebrity emcees Brad Johansen and Dave Lapham. “The Rotary is a professional service organization of extraordinary women and men dedicated to assisting and serving the Greater Cincinnati community,” Rotary executive director Linda Muth shared. “This is a wonderful event, and gives us a great opportunity to help these most worthwhile organizations and have a great time in our beautiful city.”
Muth says that table sponsors are needed for the event, and any business interested in sponsorship should contact the event chair Susan Wilkinson at 513.231.4474 or the Cincinnati Rotary at 513.421.1080.
Big congratulations to our beloved TechSolve for winning the Innovation Award for Innovation Organization of the Year! Way to go!!!
Okay, we admit it may not be “sexy” to you, but for our friends at TechSolve, this is a great hit.
/* Style Definitions */
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-bidi-font-family:”Times New Roman”;
Crisis Management & The Boss
By Rodger Roeser, President, The Eisen Agency & National Chairman, Public Relations Agency Owners Association
A simple online search of crisis management seems to yield virtually everything conceivable about the subject, from pundits and experts to this very book you’re reviewing. It’s something you hope to never be confronted with as a professional, yet you intuitively know and understand it’s something with which you must be prepared. There are many ways to handle and manage a crisis but it always begins and ends with a plan. But, in my career and my experience, I find that less than 10 percent of organizations actually have a crisis management protocol or plan – and even fewer actually practice response on a regular basis. Why?
Smart bosses understand the importance of being prepared – the critical nature of practice, rehearsal and messaging. So, for all of you without a crisis communications plan or protocol, walk into the bosses office today and say, “I’m going to get started on our crisis communications planning.” I will bet you a donut you’ll get one of the following two responses:
1). Why? What’s that for? Or 2), We don’t need that and that’s not what we’re focused on right now.
Smart bosses already have a crisis plan in place, and review it every 6 months like clockwork, and practice regularly. Other smart bosses that don’t have this in place are looking to their communications team to proactively suggest and develop a crisis plan in the absence of one, or in the event it’s out of date (more than 12 months old). But, as we all know, most bosses just aren’t that smart. Right?
Certainly, they’ve done something right or they wouldn’t be where they are now. So, what the boss is really saying is, “You haven’t communicated to me the importance of doing that.”
Funny thing is, in the event of an emergency or crisis, they’ll be contacting you and say “I need you to spin this.” Or, “you’re the PR guy, I pay you for this, go fix it.” So, resign yourself to the fact that with or without a plan or a protocol, in the event of a crisis, you’re going to be involved – so best to be prepared. It may take a bit of convincing and cajoling to the top brass (and trust me, those that need it the most are the most reluctant), but share how important being prepared is, that development of a program is not that difficult or time consuming, and that having a plan will avert an infinite number of costly mistakes – mistakes that could, and most likely will (BP) cost that very boss her job. It most certainly will cost you yours.
Remember, most bosses don’t think in terms of today, they think in terms of tomorrow and how what is happening today will impact and affect the future – be it value of the company, consumer confidence and so forth. So, it’s critical to impress upon them that the very nature of crisis management is designed not to make a crisis go away, but to respond professionally in a manner that makes the organization and its leadership appear to be in control and mitigate long term negativity.
If confronted with “we can’t focus on that today, we have x next week,” remember, those types of excuses will always come up. Ask for a good time, and that this must be a communications and leadership priority, then work to set and get on a schedule. I encourage the use of a Gantt Chart that details involvement, timelines and anticipated delivery dates and milestones. But remember, crises don’t schedule themselves when it’s convenient. Time has to be invested, and better to do it today than to wait and hope nothing happens. Hope is a very expensive commodity in crisis communication.
Now that you’ve spoken in terms the boss will understand (loss of job, loss of shareholder value, loss of board confidence, the appearance of a lack of strong leadership and vision), there are a few simple steps to communicating this internally and ultimately getting to the plan. One critical point, if you’ve never done crisis management planning – now is not the time to learn. For goodness sakes, call in a professional firm (any writer of any article in this book would likely suffice) as they are versed and have created likely dozens, if not more, crisis plans in their career, have the knowledge and expertise, and perhaps most importantly are able to navigate objectively through internal “politics.”
The first step in creating this program is to get the necessary parties involved and sitting at the same table — most likely the top officer, HR, legal and perhaps the top person in outside/inside sales and/or customer service – and of course, you and your PR agency senior counsel. An email with a request is probably not going to suffice. Sit down and talk with each stakeholder in this equation, and relate to that specific public on the benefits of this program and why they are an important piece.
Sidebar: Now, if you are NOT the top marketing officer, you need to start with them and get this meeting going. If he or she is not receptive to creating a crisis management plan and protocol, I encourage getting your resume polished up – because that person, particularly in that position, officially qualifies as a bad boss and is likely to quickly throw you under the bus in the event of an issue for not being prepared and is the type to pass blame. If you have a situation where you are turned down for this type of project, I would suggest you be certain to document that and be certain it’s in your employment files that you requested and suggested such a meeting and a plan.
It would be odd that a junior level professional request such a meeting. So, assuming you’re the senior level leader in the marketing and communications department and you don’t have such a plan…
…start today. You are putting your job and your company at risk.
Assemble the team. Anyone that could or would have a direct response with some type of challenge that may come up and affect your external publics is at the table. Then, you simply begin by establishing a set of protocols and criteria for exactly how you would respond in the event of a crisis. Again, this is simply a protocol document. Who is authorized to speak to the media, how do the communications channels work, do we have a “dark site” set up (Oh, you don’t know that is? Call in professional), and what are we trying to accomplish. All of this is agreed to beforehand by leadership, protocols established company wide, and would be part of your master document.
Clearly, these policies and protocols should be shared with all employees.
And, this should be practiced, at least every six months with mock drills. I also like to suggest doing “secret shopper” type of work where “a member of the media” calls someone at work and tries to bait them into a quote or some type of comment. After you implement this, try it – bet you another donut at least 50 percent of employees fail. If that is the case, you need to be certain this was communicated and clearly shared internally by all means possible, and its importance reinforced, practiced and shared.
And remember, this is only step one. But how you communicate to the internal publics both in setting up and creating the plan, then reinforcing the protocols is critical to the success.
If there is no policy or protocol, don’t be angry when a low level employee goes spouting off to the news media or offering up quotes and responses. Who does that hurt? You – again, it may cost you your job and certainly hurts the reputation of the business. Oh, that’s right, you’re too busy today and the boss doesn’t want to focus on that right now.
About the Author
Rodger Roeser is the owner and president of Greater Cincinnati’s premier investor and public relations firm, The Eisen Agency. A 2011 Smart Business Pillar Award winner, twice named a Business Courier Fast55 and NKY Chamber Emerging 30 Business as one of the fastest growing businesses of any kind in the region, and honored with numerous industry awards, The Eisen Agency is the most award winning public relations firm in Greater Cincinnati. Roeser is the current Cincinnati PRSA PR Professional of the Year, and served as Cincinnati Chapter president in 2005 and is the founder of the chapter’s Blacksmith Awards. He is the national chairman of the Public Relations Agency Owners Association, and the host of national online radio show “That Marketing Show.”
Joe Hayden, eight other agents leave Keller Williams, join RE/Max
Joe Hayden joins RE/Max Properties East
Reporter- Business First
Realtor Joe Hayden and his team of eight agents and three office support personnel have left Keller Williams Realty Louisville East and joined rival RE/Max Properties East.
Hayden’s team was the top producer at Keller Williams last year, bringing more than $28 million in sales to the firm, Hayden said.
Keller Williams had $227 million in local sales in 2012, according to the list of the area’s largest real estate firms published in Business First on March 15. The firm was ranked No. 4 on the list. RE/Max Properties East ranked No. 2 on the list, with $371 million in local sales.
It’s unusual for that many Realtors to leave one firm and join another one all at one time unless a firm has closed, said Harrell Teague, who has owned the RE/Max Properties East franchise for 27 years. In fact, it’s practically unheard of, he said.
But Hayden said his team is probably the largest such team of Realtors in the Louisville area.
He said in an interview that he decided to leave Keller Williams essentially because he wanted his agents together in one room, to facilitate communication. Keller Williams didn’t have enough space to allow for that, he said, as well as room to add more agents.
“There was not a negative reason for leaving Keller Williams,” he said. “It was purely a business decision based on our needs.”
In an interview, Keller Williams team leader-CEO Linda Gibson Cecil declined to comment on the move except to say that “we do everything we can to accommodate our agents. We wish (Hayden and his team) the very best.”
Smyth Automotive Partners with Insurance Group for Social Media Video Campaign
Aftermarket Business World Wire Reports
April 5th, 2013
Smyth Automotive Parts Plus has partnered with American Modern Insurance Group to create “The Build”, a series of 7 videos that give collector car enthusiasts everywhere a view into a step-by-step rebuild of a 1965 Chevelle Malibu SS.
We wanted to do something fun, to educate car collectors and to create a forum to talk about caring for classic and antique cars. To our knowledge, The Build is breaking new ground in the world of collector cars and collector car insurance by using social media to showcase – and in some cases crowd source – the rebuild of a classic American car.
“We chose Smyth Automotive Parts Plus because they are a hometown auto parts store and they have been part of the community for a very long time. When you walk in to get a part or to get machine work done, they treat you right and know what they are talking about. Smyth Automotive was my first and only choice for parts, paint, and machine work for The Build,” explained Rick Drewry, host of the series and collector car and motorcycle senior claims specialist with American Modern.
The ’65 Chevelle was chosen for The Build because it suffered extensive damage after hitting a brick wall in an accident. Drewry and his team believed it would be a great example of a complete “Restomod”, when a classic car is restored with some modifications from the original design.
Available primarily through Facebook and YouTube, The Build showcases the expertise of both American Modern Insurance Group employees and Smyth Automotive Parts Plus experts bringing an American classic back to life.
As The Build progresses, viewers will see the team grapple with issues ranging from body repairs, finding parts and those little unanticipated discoveries that illustrate why Americans love to restore old cars. The videos will offer general tips and suggestions to car enthusiasts for classic car restoration. On the Facebook page the public has a chance to interact with The Build team where lively discussions about repairs, restorations or any classic car subject can be shared.
These high-quality videos range from 2 to 7 minutes and detail the various phases of The Build process. Videos are posted weekly to the company’s Facebook page and YouTube channel.
For more information, visit http://www.Facebook.com/AmericanModernCollectorCar/.
Smyth Automotive is a privately held automotive aftermarket company, owned and operated by the Smyth family since it was founded by George Smyth more than 40 years ago. Since then, Smyth Automotive has grown and expanded into 18 parts stores with five Collision Pro paint centers throughout the greater Cincinnati Tri-state area, Dayton, and Columbus. This operation has more than 400 employees, 250 plus vehicles, and more than 100,000 square feet of warehouse inventory space filled with over 200,000 SKUs including performance and accessory parts. Smyth’s also carries a complete line of tools and equipment for the “do it yourselfer” and professional installers. Smyth Automotive is a member of Parts Plus.
great article today!
Erlanger Rotarian’s quest to be rid of polio
Salyers part of worldwide venture to end scourge
KY 28 POLIO KY MARCH 27, 2013 John Salyers, a board member of the Rotary Polio Eradication Task Force for the United States, with a Rotary Club End Polio Now label pin he wears.l The club’s goal is to eradicate polio worldwide by 2015; at present polio cases are in only three countries. Salyers is a member of the Rotary Club of Florence. The Enquirer/Patrick Reddy
John Salyers remembers as a child growing up in the 1950s he had to wait in a long line to get the polio vaccine as anxiety over the disease closed pools and worried parents.
Then, there were 50,000 cases a year in the United States. In the first three months of this year, only 11 cases worldwide in three countries have been reported, according to the World Health Organization.
Thanks in part to the efforts of Salyers, 65, of Erlanger, and others with Rotary International, polio in the next few years might soon go the way of smallpox and become the second human infectious disease to be eradicated from the globe. Read More
just love when we get our clients in the news. Here’s the clip from today’s interview in NPR for the Family Nurturing Center. If you need publicity and media relations, hire the best — Eisen. http://wnku.org/post/nyc-prosecutorauthor-speak-out-against-child-abuse-cincinnati-event