Category Archives: media relations

Roto-Rooter’s Rick Arquilla Tops Voting for Undercover Boss Marathon: Airs on CBS Friday, December 28

Undercover Boss is running a “marathon” in prime time on Friday, with the top three episodes selected by the viewers in a nationwide poll. Cincinnati’s Rick Arquilla (Roto Rooter) was selected, and his episode airs at 9 p.m. Friday. http://www.cbs.com/shows/undercover_boss/vote/

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Top Cincinnati PR Firm Hires Spring Intern as Part of the NexPhase Program

For Release

Media Contact:

Kelly Gadd
The Eisen Agency
Kelly@TheEisenAgency.com
859.291.4302

Twitter @ EisenHotNews
Facebook @ The Eisen Agency

Top Cincinnati PR Firm Hires Spring Intern as Part of the NexPhase Program

Gooch Brings Enthusiasm and Ambition to the Eisen Team

Cincinnati, OH — January 23, 2012 – The Eisen Agency, Cincinnati’s premiere fully integrated public relations and investor relations firm, has awarded Miami University student, Lindsey Gooch, a 2012 spring internship through the NexPhase program. Gooch joins the team during her final undergraduate semester majoring in strategic communication with a minor in management and organizations.

The Eisen Agency president and founder Rodger Roeser says, “We are very excited to have Lindsey join our team of interns through the NexPhase program. Her enthusiasm and go-getter attitude is a great fit for Eisen. Through an internship we hope to provide Lindsey the tools and confidence she needs to join the PR workforce in the near future.”

Gooch is an account executive for PR Visions, Miami University’s student-run PR firm. With the firm she has served several Oxford area clients including Oxford Presbyterian Church and Butler County Youth Hockey Association. She has previous internship experience with non-profit and event planning companies in the Greater Cincinnati area.

“I am ecstatic to join the Eisen team and learn from such a talented and enthusiastic group of professionals. This internship is my first look into life at an agency, and I couldn’t ask for a better group to learn from. I look forward to gaining valuable experience and portfolio materials that will help me launch a successful career,” said Gooch.

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About The Eisen Agency

The Eisen Agency is the largest, fully integrated investor and public relations firm in Greater Cincinnati, and works with organizations to assist them in their growth initiatives. One of the nation’s foremost innovators in public relations and social media, The Eisen Agency develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at http://www.TheEisenAgency.com or by calling 859.291.4302.

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JANCOA CEO Mary Miller Details Dream Manager Program at CEO Roundtable Event

Media Contact: Beth Parker

The Eisen Agency

Beth@TheEisenAgency.com

859.291.4302

Twitter @ EisenHotNews

Facebook @The Eisen Agency

Guests Encouraged to Motivate Others in Pursuing Their Dreams

Cincinnati, OH – October 5, 2011 –JANCOA Janitorial Services CEO Mary Miller shared a presentation on the company’s Dream Manager program at the Cincinnati USA Regional Chamber’s intimate CEO Roundtable event. Held at The Melting Pot on Montgomery Road, guests networked over fondue before Miller took the stage and explained how the Dream Manger initiative reduced the company’s turnover rate from 360 percent to 45 percent.

“No matter who you are, what you do or how much you make everyone needs a dream,” Miller explained. “People often stop dreaming, but dreams are what keep us excited about our jobs and our lives.”

JANCOA launched the Dream Manager program in the late 90s’ after being fired by a consulting company who noted the organization had “a people problem.” After considerable research about what contributes to happiness in the workplace, JANCOA implemented the Dream Manager program to encourage employees to think about their long-term dreams and take the necessary steps to achieve them. The Dream Manager, who Mary Miller says “has the best job in the world; he brings pizza and talks to people about their dreams” meeting with JANCOA employees to chart their progress and make recommendations.

“You can become a certified Dream Manager, the process for motivating others is simple,” Mary Miller said. “First of all, you have to truly care, then you have to ask questions, listen, acknowledge and encourage.” Miller instructed Roundtable attendees to write out their top 100 dreams and ask those close to them what their dreams are.

“Mary continues to be one of the most inspirational people, I have ever met,” Roundtable Program Manager Tamara Lang said. “The passion and sincerity with which she talks about JANCOA and the Dream Manager program is incredibly heartfelt. She really makes you want to get up and do something. The fact that she has a strong business story gives her credibility and makes her an excellent person to speak to business leaders. The CEOs present could buy into her message because she has lived their experience of running a business. She’s not just a feel-good, inspirational speaker. She has been there, done that and has the business battle scars to prove it.”

For more information about the Dream Manager program and JANCOA, visit http://www.JANCOA.com.

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About JANCOA Janitorial Services

JANCOA Janitorial Services was founded in 1972 by President Tony Miller and has since grown to more than 300 employees. JANCOA specializes in providing commercial cleaning services to schools, medical buildings and “Class A” office space of 50,000 square feet or more. With the most extensive training and efficient processes in the industry, JANCOA aims to offer its clients “Exceptional Service with a Smile.” More information is available at http://www.JANCOA.com.

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The Eisen Agency Hires December Social Media Intern

FOR IMMEDIATE RELEASE

Media Contact:

Catherine Caldwell/Rodger Roeser

859.291.4302

Catherine@TheEisenAgency.com/rroeser@TheEisenAgency.com

Ohio University journalism student hired as December intern.

Newport, KY — December 2010 — The Eisen Agency, an award winning, fully integrated Investor & Public Relations firm based in Greater Cincinnati, has hired a social media intern from Ohio University.  Catherine Caldwell, a junior studying public relations and French at the Ohio University E.W. Scripps School of Journalism, joins Eisen to help assist with the firm’s social media efforts.

Catherine will be overseeing various media outlets, including the company’s Twitter @EisenHotNews, “TheEisenAgency” YouTube channel, “The Eisen Agency Investor and Public Relations Firm” LinkedIn profile at http://www.linkedin.com/pub/the-eisen-agency-investor-and-public-relations-firm/28/204/11, “Dare to Be Extraordinary” blog at http://eisenmanagementgroup.wordpress.com/ and Eisen’s side project celebrating industry up-and-comers doing “extraordinary things” called “Cult of The Blue Tongue” at http://cultofthebluetongue.blogspot.com/. Caldwell is also keeping an intern insight blog of her own called “Eisen Endeavors” at http://eisenendeavors.wordpress.com/.

To keep up to date with Catherine and Eisen’s social media work, follow their progress online.

Catherine Caldwell

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That Marketing Show: Profiling Professionals “On the Air”

The Eisen Agency’s new “That Marketing Show” at http://theeisenagency.com/tms (TMS = That Marketing Show) is a fact-paced, 15-minute online podcast with a featured field professional, hosted by our on-air personality and company president, Rodger Roeser.

Returning to his broadcast roots, Rodger’s radio show is available online every Friday for your listening enjoyment around your 1 p.m. after-lunch hour.

Take a break and tune in for free counsel from top branding, marketing, online, advertising and PR professionals.

Listen, learn and grow with Rodger and his guests!

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Cincinnati PRSA Chapter Awards The Eisen Agency Two Blacksmiths

Roeser Named PRSA Public Relations Professional of the Year

Newport, KY — November 30, 2010 — During the 2010 PRSA Blacksmith Awards ceremony, the Cincinnati chapter of the Public Relations Society of America (PRSA) honored local public relations professionals and their work. Greater Cincinnati’s largest investor and public relations firm, The Eisen Agency, received top honors for best Satellite Media Tour for client Roto-Rooter as part of their promotion of their bathroom reader “Chilling Tales from the Porcelain Seat.”

The Eisen Agency president and founder Rodger Roeser was honored as 2010 Public Relations Professional of the Year.

Roeser said, “To be recognized by our peers and colleagues is rewarding both personally and professionally. These awards are a reflection of the hard work and commitment our firm gives to each and every client, and he dedication we have to producing the highest quality work, and to do so with integrity and character. We thank our clients for what has been one of our best years thus far and we look forward with incredible optimism to 2011.”

The Eisen Agency also received Silver Awards for the following: Media Relations Campaign for Roto-Rooter, Undercover Boss; Agency of the Year; Webinar/Website for Aurora Casket, Death of the Direct Cremation; Best Article for MyClyns; Best Media Kit for MyClyns; Investor Relations Campaign for Roto-Rooter Undercover Boss; Integrated Marketing Campaign for Roto-Rooter and Best Media Placement for Roto-Rooter Undercover Boss. A Bronze Award was awarded for Best Influencer Campaign, Cincinnati Subcontractors Alliance.

The Eisen Agency earned more awards than any other organization, and comes on the heels of being named a Best Places to Work finalist the past two years in a row, as well as a Business Courier Fast55 as one of the fastest growing businesses in Greater Cincinnati. The Eisen Agency was also awarded a 2010 Cincy Magazine Success Awards as one of the most successful businesses in Greater Cincinnati.

For additional information about The Eisen Agency, visit www.TheEisenAgency.com.

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About The Eisen Agency

The Eisen Agency is the largest, fully integrated investor and public relations firm in Greater Cincinnati, and works with organizations to assist them in their growth initiatives. One of the nation’s foremost innovators in public relations and social media, The Eisen Agency develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at www.TheEisenAgency.com or by calling 859.291.4302.

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Roto-Rooter Media Relations Expert Speaks at Anderson Area Chamber of Commerce

FOR IMMEDIATE RELEASE

Media Contact:         

Kelly Gadd

The Eisen Agency

kelly@theeisenagency.com

859.291.4302

Paul Abrams shares lessons in media relations from experience with CBS Undercover Boss

Cincinnati, OH — October 6, 2010 —Paul Abrams, public relations manager for Roto-Rooter Service Group, will speak about the most successful marketing and media relations campaign in Roto-Rooter history tomorrow at the Anderson Area Chamber of Commerce (AACC) monthly meeting.In Abrams’ presentation, “Capitalizing on Media Relations Success”, attendees will learn how Roto-Rooter achieved publicity on a national scale through an appearance on the hit TV show Undercover Boss. Business leaders and marketing professionals will walk away with ideas for leveraging opportunities through both social and traditional media relations.

“Roto-Rooter makes an effort to adapt with its customers and reach out to them in new ways that remind them that we are a company that values its employees and customers,” Abrams said, “I enjoy sharing ideas and successes that support this notion with other local business professionals.”

Abrams will also be touching on the latest Roto-Rooter projects, including their green initiative, ROTOGreen and how this campaign can help local businesses in tomorrow’s presentation.

The AACC meeting featuring Abrams begins at 11:45 a.m. and goes until 1 p.m. Chamber members and non-members are welcome to attend the speaker’s seminar at no cost. Lunch is available for $10.

For more information about the event please visit, www.andersonareachamber.org.

About Roto-Rooter

Roto-Rooter was established in 1935 and operates businesses in 117 company-owned territories and 500 independent franchise territories serving approximately 91 percent of the U.S. population and 55% of the Canadian population.  For more information visit: www.rotorooter.com.

About AACC

The Anderson Area Chamber of Commerce is proud to support and promote businesses and organizations in the Anderson Area. Since 1970, the Chamber has been a great way to market your business and organization to the Anderson Area in eastern Hamilton County.

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SyFy’s Ghost Hunters Celebrate New Season Kickoff With ‘Chilling Tales’ Reissue

For Immediate Release

Media Contact:                 Rodger Roeser

The Eisen Agency

rroeser@theeisenagency.com

859.291.4302

Twitter @ EisenHotNews

Facebook @ The Eisen Agency

SyFy’s Ghost Hunters Celebrate New Season Kickoff With ‘Chilling Tales’ Reissue

Day Job Roto-Rooter Plumbers Combine Plumbing and Frights in Book

Cincinnati, OHAugust 24, 2010 With the kickoff of their new season set for tomorrow, Ghost Hunters and real life Roto-Rooter Plumbers Grant Wilson and Jason Hawes are celebrating with the reissue of “Chilling Tales from the Porcelain Seat.” The fun, quick read bathroom book shares fun, interesting, creepy yet true tales of plumbing horrors and hilarity.

“It was a fun project to work on and we enjoyed sharing our experiences and combining our paranormal night job with our anything but normal day job,” Hawes said.

The book is also filled to the rim with practical tips, advice and “not to do’s” for DIYers. The book retails for $12.95 which includes free shipping and can be purchased online at www.ChillyTales.com or on www.Amazon.com. As a special bonus, everyone that can identify the city the Ghost Hunters were in on the most recent episode will receive a free gift with purchase.

Roto-Rooter public relations manager Paul Abrams explained that the book has been so successful and incredibly popular as a gift for Halloween and Christmas, that Roto-Rooter decided to reissue the book to coincide with the new season of Ghost Hunters and in time for both holiday seasons.

“It’s been wildly popular among plumbers all across North America because they can so closely relate to the stories,” Abrams said.

About Roto-Rooter

Established in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in the United States and Canada. Roto-Rooter operates businesses in more than 115 company-owned territories and approximately 500 franchise territories, serving 90 percent of the U.S. population and 41 percent of the Canadian population. More information can be accessed online at http://www.RotoRooter.com.

Critic Review:

“The “How to Poop at Work” survival guide is especially helpful, but more than just a book on how “everybody poops,” there are weird ditties about reptiles, flushed drugs, a chocolate bunny and rescued kittens. While not technically a Ghost Hunters or TAPS book, Chilling Tales is an enjoyable and quirky little bathroom book worth reading outside of the bathroom.” - Aaron Sagers, Paranormal Pop Culture

Editor’s Notes:

Copy of the Book Available for Review

Videos Available at www.ChillyTales.com

Interviews Available

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WAVE Foundation Taps Top Cincinnati Public Relations Firm for Brand, Communications

FOR IMMEDIATE RELEASE

Media Contact: Rodger Roeser

The Eisen Agency

RRoeser@TheEisenAgency.com

859.291.4302

Twitter @ EisenHotNews

WAVE Foundation Taps Top Cincinnati Public Relations Firm for Brand, Communications

The Eisen Agency Continues to Support Newport, Northern Kentucky Organizations

Newport, KY – July 27, 2010 – The WAVE Foundation today announces that it has tapped leading investor and public relations firm The Eisen Agency to assist with brand and brand identity development, integrated marketing communications, donor and investor relations and event support. According to Eisen president and owner Rodger Roeser, the addition of the WAVE Foundation continues a long and proud history the firm has with supporting and assisting Newport and other Northern Kentucky businesses and organizations.

“We are very proud to be the firm that represents our brave men and women of the Newport Firefighters, and humbled to work with the Newport Housing Authority – a program that earned our firm numerous PR industry awards,” Roeser says. “Working with the WAVE Foundation allows us to continue in that same spirit in supporting our local community which in turn supports and makes even better our larger community. The WAVE Foundations is an outstanding organization, and we are honored to represent them and the fine work they do for Newport, Northern Kentucky and all of Greater Cincinnati.”

Roeser explained that the firm will be assisting with event and marketing communications support for such WAVE Foundation mainstays at ‘Nauti Nite,’ the Foundation’s largest fundraiser. In addition, WAVE Foundation executive director Kathy McDonald says they expect to roll out a number of exciting communications efforts over the coming months, with a specific emphasis on “demonstrably increasing the general visibility” of the work and the people of the foundation.

“The agency has come to us with a responsiveness and proactivity and just a general ‘go getter’ mentality that breathes such a sense of relief throughout our organization,” McDonald shared. “We’re in expert hands, and we can see that they truly care about this organization and the work we do.”

Eisen also works with a number of businesses at Newport on the Levee, the Newport Business Association, and the Newport Gangsters.

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About The Eisen Agency

The Eisen Agency is an award winning, fully integrated investor and public relations firm that provides comprehensive marketing and marketing communications services to leading businesses and organizations throughout the United States. More information can be accessed at www.TheEisenAgency.com or by calling 859.291.4302.

About the WAVE Foundation

The WAVE Foundation is an independent, educational foundation at the Newport Aquarium that serves to educate the public about the wonders of aquatic life and the importance of conservation. The WAVE Foundation is designated as a 501(c)(3) organization.

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Epipheo Studios Signs with Top Cincinnati Public & Investor Relations Agency

For Immediate Release

Media Contact:  Brad Okel
The Eisen Agency
brad@theeisenagency.com
859.291.4302

Twitter @ EisenHotNews

Epipheo Studios Signs with Top Cincinnati Public & Investor Relations Agency

The Eisen Agency to Provide National Public Relations, Blogger Relations to International Online Video Marketers

Cincinnati, OH – July 19, 2010 – Epipheo Studios has hired top Cincinnati investor and public relations firm The Eisen Agency to share their unique story as part of a national public relations, publicity and awareness campaign.  Eisen will design a national campaign highlighting the essences of how this new online video platform created by Epipheo Studios is redefining the way advertisers use and view online content.

“Epipheo Studios is an industry pioneer in innovation and creativity in the video space. Their ability to share knowledge on a broad scale is unique, entertaining and educational,” Eisen president Rodger Roeser said. “As a PR and marketing professional, the opportunity to work with and share the story of a fresh, cutting edge company is a testament to our efforts to represent the highest standard of clients who continually challenge the status quo of what is available in  their industry.”

With recent projects completed for such high profile clients as Facebook, Google and many of the giants in technology, digital and social media, Epipheo Studios has developed an entirely new breed of instructional and informative online videos called the ‘epipheo’ – a term coined by the creators of Epipheo Studios, Ben Crawford, Jeremy Pryor, Jon Collins, and Stephen Mowry.

“The Eisen Agency’s excellent track record, experience and appreciation for custom branded content like ours made them an obvious choice to help us share our story on a national scale. We share the belief that the best thing you can do for your brand, idea, or business is to educate and enlighten,” Epipheo partner Jeremy Pryor said.  “When someone can see the world the way you see it, then your brand will come alive, and Eisen is helping to share what we believe is a revolutionary way to look at the use of online video.”

For more information and to view a portfolio of past work, visit www.epipheostudios.com.

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About Epipheo Studios

Epipheo Studios is a group of storytellers and scriptwriters who attempt to change the way people think or understand specific companies, products, or services through online videos. These videos, known as Epipheos, are designed to create an Epiphany through video = Epiph – eo. For more information about Epipheo Studies visit www.epipheostudios.com.

About The Eisen Agency

The Eisen Agency is the largest public relations and investor relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, consumer packaged goods, commercial and professional services sectors. The award winning PR firm offers both traditional and nontraditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, The Eisen Agency has a proud record of community relations including its Operation Outreach Program and the Eisen Agency Scholarship Fund. More information can be accessed at www.TheEisenAgency.com.

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